Journal of Marketing Communications最新文献

{"title":"Brand recovery after crisis: The interplay of relationship norms and types of brand apology in consumer responses to recovery efforts","authors":"Soyoung Lee, Taemin Kim","doi":"10.1080/13527266.2023.2172601","DOIUrl":"https://doi.org/10.1080/13527266.2023.2172601","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41597954","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Maturity in leaps and bounds – organisational listening for customer engagement","authors":"Taina Erkkila, Vilma Luoma-aho","doi":"10.1080/13527266.2022.2155763","DOIUrl":"https://doi.org/10.1080/13527266.2022.2155763","url":null,"abstract":"ABSTRACT Much organisational development occurs during times of crisis when answers and solutions are urgently needed. The objective of this article is to show examples illustrating that organisational listening on social media may take leaps from immature to mature mainly due to the pressure from stakeholders, not often as a strategic tool of integrated marketing communications (IMC) or public communications. The first example is from the late 2010s, when stakeholders were introduced to a direct route to brands made available through social media. Many unanswered customer questions suddenly became visible and were subsequently addressed. Similarly, the COVID-19 pandemic, as the second example, pressured organisations to respond to citizens’ urgent concerns. These snapshots of development suggest that what matters for organisational legitimacy is understanding stakeholders’ changing needs. This paper proposes that organisational listening – even in social media – should become a strategic function of organisations. Building on theories related to organisational listening, social media and IMC, this article argues for incorporating organisational listening as a strategic function into a model of integrated marketing and communications and/or strategic public communication.","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"29 1","pages":"179 - 190"},"PeriodicalIF":0.0,"publicationDate":"2023-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41459050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Did we really need a pandemic to fast-track technology?","authors":"I. Papasolomou, Yioula Melanthiou","doi":"10.1080/13527266.2023.2166239","DOIUrl":"https://doi.org/10.1080/13527266.2023.2166239","url":null,"abstract":"The Department of Economic and Social Affairs of the United Nations had correctly stated that ‘Policymakers should seize the COVID-19 crisis as an opportunity to establish tailormade digital government tools, strategies, and collaborations for the future. The crisis has demonstrated that it is impossible for societies to ignore technological advancements as they are continuing to change business models and people’s everyday lives. Governments should embrace these policy and technological developments and harvest the digital opportunities that can support the long-term sustainable development of their countries’ (UN 2022). With policymakers being asked to prepare for an even greater need of digital tools and technological advancements, corporations need to continue to investing in these areas and are hence needing scholars to progress research in the effectiveness of these tools. Following on the 26th Corporate Marketing Communications International Conference (CMC) held in 2022, the guest editors have carefully chosen six papers and collated this current special issue. The conference theme was entitled ‘Digital Technologies in the light of COVID-19: a changing landscape for Corporate and Marketing Communications’ and sought to attract international researchers to present on a multitude of digital technology-related issues that have mainly been called upon to deal with the last two years both during and after the global pandemic. The topic of the CMC2022 invited for insights into how new technologies are challenging companies today, how new technologies have helped businesses to cope with the challenges created by the pandemic, how the pandemic has shaped the marketing and corporate communications fields, and how these new technologies could be used to offer businesses and customers a more direct and interactive way to communicate with audiences, and especially those new generation consumers who are intertwined with digital technologies. With this special issue, the guest editors are hoping to contribute in the field of communications by presenting a selection of research examining online advertising effectiveness, social CRM capability and online marketing communication, attitude formation and strength in the digital domain, perceptions of hybrid forms of content, organisational listening and customer engagement and consumers’ attitudes towards sustainability within the fast-fashion sector. While previous studies on media multitasking compared a single medium versus crossmedia strategies (Dijkstra, Buijtels, and Van Raaij 2005; Voorveld, Neijens, and Smit 2012) or a single medium versus simultaneous media strategies (Kazakova et al. 2016), the study presented in this special issue by Theodorakioglou, Hatzithomas and Boutsouki focused on the comparison between sequential and simultaneous media strategies. It extends prior knowledge in the field by indicating that simultaneous media exposure causes a higher cognitive load as opposed to single media","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"29 1","pages":"97 - 100"},"PeriodicalIF":0.0,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48192669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The impact of e-service quality and e-satisfaction on users’ loyalty to TikTok in Russia and China","authors":"Lu Chen, K. Sokolovskiy, Mengze Zhang, O. Kolosova","doi":"10.1080/13527266.2023.2166570","DOIUrl":"https://doi.org/10.1080/13527266.2023.2166570","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47971282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Handbook of Research in Ethnic and Intracultural Marketing","authors":"P. Kitchen","doi":"10.1080/13527266.2022.2163767","DOIUrl":"https://doi.org/10.1080/13527266.2022.2163767","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48665386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Social movement activism, institutional pressures, corporate social responsibility, and corporate hypocrisy: Mapping the direct and indirect effects","authors":"Claudel Mombeuil, H. Diunugala, William Saint Fleur","doi":"10.1080/13527266.2023.2166567","DOIUrl":"https://doi.org/10.1080/13527266.2023.2166567","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48618723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Web content analysis of beekeeping website companies: Communication and marketing strategies in the Italian context","authors":"Antonina Sparacino, V. Merlino, D. Borra, S. Massaglia, Simone Blanc","doi":"10.1080/13527266.2023.2166569","DOIUrl":"https://doi.org/10.1080/13527266.2023.2166569","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41484111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing sustainability within the jewelry industry","authors":"Lauren Machado, Saheli Goswami","doi":"10.1080/13527266.2023.2166566","DOIUrl":"https://doi.org/10.1080/13527266.2023.2166566","url":null,"abstract":"This study investigated how brands' sustainability-related marketing messages impact consumers' word of mouth and brand loyalty within the jewelry industry, using a Brazilian context. It also investigated the mediating roles of sustainability awareness of consequences, ascribed responsibility of sustainability, and personal norms, in the relationships using the norm activation model. Implementing an experimental design, data were collected from 300 Brazilian consumers. The results showed that the presence of sustainability information in marketing messages significantly but indirectly impacts consumers' behaviors. Sustainability marketing messages appealed to consumers' underlying sustainability-oriented awareness, responsibility, and obligations to predict their behavioral responses. This study is the first to respond to the scholarly need of jewelry brands effectively market their sustainability initiatives to improve their consumers' reactions. These findings add knowledge to the literature on sustainable luxury marketing and guide jewelry brands’ marketing communications.","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42463069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Elite athletes more authentic?: Diet and exercise effects of athletes v. models in ads","authors":"E. Johnson, Heather Shoenberger","doi":"10.1080/13527266.2022.2163684","DOIUrl":"https://doi.org/10.1080/13527266.2022.2163684","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47468134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Testing indigenous cultural impact on replicability & generalizability of interpersonal listening in personal sales","authors":"Archana Shrivastava","doi":"10.1080/13527266.2022.2164792","DOIUrl":"https://doi.org/10.1080/13527266.2022.2164792","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45566039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}