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The role of multidimensional country-of-origin attributes: Exploring the antecedents of international brand attitude and image 多维原产国属性的作用：国际品牌态度和形象的前因探究
Journal of Marketing Communications Pub Date : 2023-03-17 DOI: 10.1080/13527266.2023.2191607
Jiseon Ahn
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引用次数: 1
Advertising Management in a Digital Environment: Text and Cases 数字环境下的广告管理:文本与案例
Journal of Marketing Communications Pub Date : 2023-03-16 DOI: 10.1080/13527266.2023.2189742
P. Ephraim
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引用次数: 0
The effect of covert advertising recognition on consumer attitudes: A systematic review 隐蔽广告识别对消费者态度的影响:一个系统的回顾
Journal of Marketing Communications Pub Date : 2023-03-02 DOI: 10.1080/13527266.2023.2184851
Louvins Pierre
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引用次数: 0
Exploring the drivers of pink-seeking intentions among women consumers 探究女性消费者追求粉色的动机
Journal of Marketing Communications Pub Date : 2023-02-26 DOI: 10.1080/13527266.2023.2183427
Hung-Che Wu, C. Ai, Haonan Xu
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引用次数: 0
Processes underlying social comparison with influencers and subsequent impulsive buying: The roles of social anxiety and social media addiction 与影响者的社会比较和随后的冲动购买的潜在过程:社交焦虑和社交媒体成瘾的作用
Journal of Marketing Communications Pub Date : 2023-02-24 DOI: 10.1080/13527266.2023.2183426
J. Mundel, Anan Wan, Jing Yang
{"title":"Processes underlying social comparison with influencers and subsequent impulsive buying: The roles of social anxiety and social media addiction","authors":"J. Mundel, Anan Wan, Jing Yang","doi":"10.1080/13527266.2023.2183426","DOIUrl":"https://doi.org/10.1080/13527266.2023.2183426","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47390548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Customer participation, positive electronic word-of-mouth intention and repurchase intention: The mediation effect of online brand community trust 顾客参与、正面电子口碑意愿与再购买意愿:网络品牌社区信任的中介作用
Journal of Marketing Communications Pub Date : 2023-02-16 DOI: 10.1080/13527266.2023.2177709
Luc Phan Tan
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引用次数: 2
Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches 国际品牌在线整合营销传播策略:标准化vs适应方法
Journal of Marketing Communications Pub Date : 2023-02-16 DOI: 10.1080/13527266.2023.2177710
Yanina Rashkova, L. Moi, Elona Marku, F. Cabiddu
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引用次数: 2
Visual metaphors in advertising: An interplay of visual structure, visual context, and conceptual tension 广告中的视觉隐喻：视觉结构、视觉语境和概念张力的相互作用
Journal of Marketing Communications Pub Date : 2023-02-13 DOI: 10.1080/13527266.2023.2177708
Ying Huang
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引用次数: 1
A closer investigation of dispositional persuasion knowledge of sponsored content: Exploring determinants and clusters 赞助内容的性格说服知识的进一步调查:探索决定因素和集群
Journal of Marketing Communications Pub Date : 2023-02-13 DOI: 10.1080/13527266.2023.2175893
S. C. Boerman, E. V. van Reijmersdal, E. Rozendaal
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引用次数: 0
How and when ranking-based recommendations induce higher willingness-to-pay 基于排名的推荐如何以及何时诱导更高的付费意愿
Journal of Marketing Communications Pub Date : 2023-02-07 DOI: 10.1080/13527266.2023.2175894
Lina Xu, M. Hyman
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引用次数: 0
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