顾客参与、正面电子口碑意愿与再购买意愿:网络品牌社区信任的中介作用

Q1 Business, Management and Accounting
Luc Phan Tan
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引用次数: 2

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Customer participation, positive electronic word-of-mouth intention and repurchase intention: The mediation effect of online brand community trust
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来源期刊
Journal of Marketing Communications
Journal of Marketing Communications Business, Management and Accounting-Business and International Management
CiteScore
7.70
自引率
0.00%
发文量
44
期刊介绍: The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.
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