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Disparaging humorous advertising: A bibliometric review 诋毁性幽默广告：文献计量学回顾
Journal of Marketing Communications Pub Date : 2024-09-05 DOI: 10.1080/13527266.2024.2397648
Maria C. Voutsa
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引用次数: 0
Extrinsic motivators driving adults purchase intention on mobile apps: The mediating role of self-efficacy and facilitating conditions 驱动成人购买移动应用程序意向的外在动机：自我效能感和便利条件的中介作用
Journal of Marketing Communications Pub Date : 2024-08-27 DOI: 10.1080/13527266.2024.2394782
Rahul Meena, Samar Sarabhai
{"title":"Extrinsic motivators driving adults purchase intention on mobile apps: The mediating role of self-efficacy and facilitating conditions","authors":"Rahul Meena, Samar Sarabhai","doi":"10.1080/13527266.2024.2394782","DOIUrl":"https://doi.org/10.1080/13527266.2024.2394782","url":null,"abstract":"Technology is evolving at a rate greater than adults can learn its usage. Albeit this, post-pandemic, data of various agencies indicate them to be the fastest-rising segment among new internet user...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"63 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142226782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effect of green integrated marketing communication on green purchase intention in indian banking sector 绿色整合营销传播对印度银行业绿色购买意向的影响
Journal of Marketing Communications Pub Date : 2024-08-22 DOI: 10.1080/13527266.2024.2387848
Akanksha Choubey, Meenakshi Sharma
{"title":"Effect of green integrated marketing communication on green purchase intention in indian banking sector","authors":"Akanksha Choubey, Meenakshi Sharma","doi":"10.1080/13527266.2024.2387848","DOIUrl":"https://doi.org/10.1080/13527266.2024.2387848","url":null,"abstract":"Despite its size and numerous technical advancements toward eco-friendliness, the Indian banking industry has not effectively communicated its green initiatives to its customers, which has led to a...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142226781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Building brand identity in b2b markets: Co-creation of content with suppliers via storytelling 在 B2B 市场建立品牌形象：通过讲故事与供应商共同创造内容
Journal of Marketing Communications Pub Date : 2024-08-07 DOI: 10.1080/13527266.2024.2387845
Amrita Bansal, Swati Sisodia
{"title":"Building brand identity in b2b markets: Co-creation of content with suppliers via storytelling","authors":"Amrita Bansal, Swati Sisodia","doi":"10.1080/13527266.2024.2387845","DOIUrl":"https://doi.org/10.1080/13527266.2024.2387845","url":null,"abstract":"The purpose of the paper is to understand the process of content co-creation between b2b (Business-to-Business) businesses and suppliers through storytelling techniques to strengthen the organizati...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141942960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What has changed us? Investigating consumers’ behaviors for m-commerce: Comparing the pre- and post-pandemic eras 是什么改变了我们？调查消费者的移动电子商务行为：大流行前后的比较
Journal of Marketing Communications Pub Date : 2024-07-24 DOI: 10.1080/13527266.2024.2375511
Wei-Kang Kao
{"title":"What has changed us? Investigating consumers’ behaviors for m-commerce: Comparing the pre- and post-pandemic eras","authors":"Wei-Kang Kao","doi":"10.1080/13527266.2024.2375511","DOIUrl":"https://doi.org/10.1080/13527266.2024.2375511","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"24 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141806346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The influence of service quality and marketing ethics on relationship marketing outcome in private hospitals 民营医院服务质量和营销道德对关系营销结果的影响
Journal of Marketing Communications Pub Date : 2024-07-19 DOI: 10.1080/13527266.2024.2376256
Sara Jamal Abu-Hasheesh, A. O. Dandis, Mohammad Al Haj Eid, Sultan Alzyoud, Mohammad Al Khasawneh
{"title":"The influence of service quality and marketing ethics on relationship marketing outcome in private hospitals","authors":"Sara Jamal Abu-Hasheesh, A. O. Dandis, Mohammad Al Haj Eid, Sultan Alzyoud, Mohammad Al Khasawneh","doi":"10.1080/13527266.2024.2376256","DOIUrl":"https://doi.org/10.1080/13527266.2024.2376256","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"112 36","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141821452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising 使视频广告成为病毒式广告的说服线索：病毒式广告与非病毒式广告的概念复制与扩展比较
Journal of Marketing Communications Pub Date : 2024-07-11 DOI: 10.1080/13527266.2024.2376918
Juliana Fernandes, Sigal Segev
{"title":"The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising","authors":"Juliana Fernandes, Sigal Segev","doi":"10.1080/13527266.2024.2376918","DOIUrl":"https://doi.org/10.1080/13527266.2024.2376918","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"58 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141655602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consequences of influencer-created content on influencers’ authenticity in the beauty and personal care industry 影响者创作的内容对美容和个人护理行业影响者真实性的影响
Journal of Marketing Communications Pub Date : 2024-07-08 DOI: 10.1080/13527266.2024.2371833
Ece Ünalmış, Taşkın Dirsehan, I. Erdogmus
{"title":"Consequences of influencer-created content on influencers’ authenticity in the beauty and personal care industry","authors":"Ece Ünalmış, Taşkın Dirsehan, I. Erdogmus","doi":"10.1080/13527266.2024.2371833","DOIUrl":"https://doi.org/10.1080/13527266.2024.2371833","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" March","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141669886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social media marketing activities for influencing voter citizenship behaviour: brand relationship quality as a mediator 影响选民公民行为的社交媒体营销活动：作为中介的品牌关系质量
Journal of Marketing Communications Pub Date : 2024-06-25 DOI: 10.1080/13527266.2024.2371832
Ajay Kumar, Alka Sharma
{"title":"Social media marketing activities for influencing voter citizenship behaviour: brand relationship quality as a mediator","authors":"Ajay Kumar, Alka Sharma","doi":"10.1080/13527266.2024.2371832","DOIUrl":"https://doi.org/10.1080/13527266.2024.2371832","url":null,"abstract":"Social media marketing activities (SMMA) have become a crucial factor in the political arena, setting political parties apart from one another. This research, based on social identity and social ex...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141718108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Value perceptions and YouTube influencer-user dynamics: a mediated pathway to enhanced trust, commitment, and purchase intentions 价值感和 YouTube 影响者-用户动态：增强信任、承诺和购买意向的中介途径
Journal of Marketing Communications Pub Date : 2024-06-17 DOI: 10.1080/13527266.2024.2368533
Jinhee Seo, Seunghoo Lee, Kyra Newcombe, Doyle Yoon
{"title":"Value perceptions and YouTube influencer-user dynamics: a mediated pathway to enhanced trust, commitment, and purchase intentions","authors":"Jinhee Seo, Seunghoo Lee, Kyra Newcombe, Doyle Yoon","doi":"10.1080/13527266.2024.2368533","DOIUrl":"https://doi.org/10.1080/13527266.2024.2368533","url":null,"abstract":"This study investigated the relationship between YouTube influencers and followers. The value perception model was utilized to test the impact of value perceptions on trust, commitment, attitude, a...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"125 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141503390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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