The influence of service quality and marketing ethics on relationship marketing outcome in private hospitals

Q1 Business, Management and Accounting

Journal of Marketing Communications Pub Date : 2024-07-19 DOI:10.1080/13527266.2024.2376256

Sara Jamal Abu-Hasheesh, A. O. Dandis, Mohammad Al Haj Eid, Sultan Alzyoud, Mohammad Al Khasawneh

引用次数: 0

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民营医院服务质量和营销道德对关系营销结果的影响

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Communications Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.