Social media marketing activities for influencing voter citizenship behaviour: brand relationship quality as a mediator

Q1 Business, Management and Accounting

Journal of Marketing Communications Pub Date : 2024-06-25 DOI:10.1080/13527266.2024.2371832

Ajay Kumar, Alka Sharma

引用次数: 0

Abstract

Social media marketing activities (SMMA) have become a crucial factor in the political arena, setting political parties apart from one another. This research, based on social identity and social ex...

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影响选民公民行为的社交媒体营销活动：作为中介的品牌关系质量

社交媒体营销活动（SMMA）已成为政治领域的一个关键因素，使各政党彼此区别开来。本研究以社会认同和社会前沿为基础，探讨了社交媒体营销活动对政党的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Communications Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.