Extrinsic motivators driving adults purchase intention on mobile apps: The mediating role of self-efficacy and facilitating conditions

Q1 Business, Management and Accounting

Journal of Marketing Communications Pub Date : 2024-08-27 DOI:10.1080/13527266.2024.2394782

Rahul Meena, Samar Sarabhai

引用次数: 0

Abstract

Technology is evolving at a rate greater than adults can learn its usage. Albeit this, post-pandemic, data of various agencies indicate them to be the fastest-rising segment among new internet user...

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驱动成人购买移动应用程序意向的外在动机：自我效能感和便利条件的中介作用

技术的发展速度远远超过了成年人学习使用技术的速度。尽管如此，大流行过后，各种机构的数据表明，他们是新互联网用户中上升最快的群体......

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Communications Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.