The effect of covert advertising recognition on consumer attitudes: A systematic review

Q1 Business, Management and Accounting

Journal of Marketing Communications Pub Date : 2023-03-02 DOI:10.1080/13527266.2023.2184851

Louvins Pierre

引用次数: 0

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隐蔽广告识别对消费者态度的影响:一个系统的回顾

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来源期刊

Journal of Marketing Communications Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.