Processes underlying social comparison with influencers and subsequent impulsive buying: The roles of social anxiety and social media addiction

Q1 Business, Management and Accounting

Journal of Marketing Communications Pub Date : 2023-02-24 DOI:10.1080/13527266.2023.2183426

J. Mundel, Anan Wan, Jing Yang

引用次数: 1

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与影响者的社会比较和随后的冲动购买的潜在过程:社交焦虑和社交媒体成瘾的作用

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来源期刊

Journal of Marketing Communications Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.