解码双重欲望：新奢华可穿戴设备的表现动机和令人印象深刻的动机

Q1 Business, Management and Accounting

Journal of Marketing Communications Pub Date : 2024-03-10 DOI:10.1080/13527266.2024.2328558

Maria Petrescu, Sheen Kachen, Costinel Dobre, Anca Milovan-Ciuta, Mihai Orzan

引用次数: 0

摘要

在当今快速发展的消费环境中，了解消费者与品牌互动和购买意向背后的动机对于有效的营销传播至关重要。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables

In today’s rapidly evolving consumer landscape, understanding the motivational drivers behind consumer interaction with brands and purchase intentions is paramount for effective marketing communica...

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来源期刊

Journal of Marketing Communications Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.