在 Instagram 上建立部落：用户生成和公司创建的内容可推动品牌传播和忠诚度的提高

Q1 Business, Management and Accounting

Journal of Marketing Communications Pub Date : 2024-04-15 DOI:10.1080/13527266.2024.2338788

Blend Ibrahim, Joe Hazzam, Sikandar Ali Qalati, Ahmad Aljarah, Paul Dobson

引用次数: 0

摘要

社交媒体革命极大地改变了商业世界的营销计划和实践。企业自创内容（FCC）和用户生成内容（UGC）作为社交媒体的重要组成部分，对企业的营销计划和实践产生了巨大的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Building a tribe on Instagram: User-generated and Firm-created Content can drive brand evangelism and fidelity

The social media revolution has significantly transformed marketing plans and practices in the business world. Firm-Created Content (FCC) and User-Generated Content (UGC) serve as critical social m...

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来源期刊

Journal of Marketing Communications Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.