探索婴儿食品供应的沟通策略：婴儿牛奶网上销售与零售之间的差异

Q1 Business, Management and Accounting

Journal of Marketing Communications Pub Date : 2024-04-02 DOI:10.1080/13527266.2024.2335572

Stefano Massaglia, Giulia Mastromonaco, Danielle Borra, Chiara Giachino, Augusto Bargoni, Valentina Maria Merlino

引用次数: 0

摘要

本文旨在通过对两种不同分销渠道的比较，评估婴儿食品类别中婴儿配方乳制品（IMP）品种的多样性和深度。这...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Exploring the communication strategies in baby food supply: Differences between online and retail sales of baby milk

The aim of this paper is to evaluate the variety and depth of the infant formula of milk products (IMP) assortment within the category of baby food comparing two different distribution channels. Th...

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来源期刊

Journal of Marketing Communications Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.