向非穆斯林消费者宣传清真产品--合适与怀疑的作用

Q1 Business, Management and Accounting

Journal of Marketing Communications Pub Date : 2024-04-01 DOI:10.1080/13527266.2024.2335563

Samira Rahimi Mavi, Sabine A. Einwiller, Ingrid Wahl

引用次数: 0

摘要

全球化和移民增加了许多欧洲国家的穆斯林人口，从而也增加了人们对满足宗教需求的产品的渴望。为此，一些零售商提供了...

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Communicating about halal products to non-Muslim consumers – the role of fit and scepticism

Globalization and migration have increased the Muslim population in many European countries and thereby the desire for products that meet religious needs. Several retailers have responded by offeri...

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来源期刊

Journal of Marketing Communications Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.