Problems and prospects of economics and management最新文献

{"title":"ELECTRONIC COMMERCE AND DIGITAL MARKETING IN THE DEVELOPMENT OF NATIONAL ENTERPRISES","authors":"Svitlana Povna, Yuliia Olyfirenko","doi":"10.25140/2411-5215-2022-2(30)-64-73","DOIUrl":"https://doi.org/10.25140/2411-5215-2022-2(30)-64-73","url":null,"abstract":"The article analyzes the trends in the development of global and national e-commerce. We found out that Ukraine is significantly behind the world average values of the indicator of the annual growth rate of world retail sales. The growth of global online sales fluctuates at the level of 12-29%, and in Ukraine this figure is 3.5-5%. This indicates that Ukrainian enterprises lag behind global trends.To overcome these trends, it is necessary to use Internet marketing more actively, the main tools of which are the company's website, activity in search engines, e-mail marketing, social media market-ing, and marketing through affiliate programs.The article discusses in more detail the search engine optimization of websites, which provides for the creation of more convenient and complete sites for users, increasing the quality of customer service by communicating with them through the website and social networks, as well as responding to their feedback. When ranking sites in search engines, Google uses more than 200 indicators, and it changes the procedure for calculating the final result daily in order to protect site users from manipulation.Thus, we came to the conclusion that today only active work to use the possibilities of the digital economy will help national enterprises expand their economic opportunities. At the same time, spe-cialists with modern knowledge of digital marketing are needed who are able to work in the field of search engine optimization of websites, communicate with consumers on social networks, etc.","PeriodicalId":353405,"journal":{"name":"Problems and prospects of economics and management","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132006787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BUSINESS STRUCTURE IN THE CONDITIONS OF THE DIGITAL ECONOMY: ECONOMIC AND SOCIAL EFFICIENCY","authors":"І. Kychko, Maksym Zabashtanskyi","doi":"10.25140/2411-5215-2022-3(31)-7-18","DOIUrl":"https://doi.org/10.25140/2411-5215-2022-3(31)-7-18","url":null,"abstract":"The latest methods of attracting personnel were studied, they include: screening, recruitment, preliminary training, outsourcing, outplacement, and leasing. It is stated that the newest methods of attracting personnel make it possible to form a database of potential candidates, close vacancies;attract additional labor resources; reduce the fee for maintaining full-time staff, attract, if necessary, temporary labor force, form a high motivation level to achieve success and self-realization; find additional opportunities to receive a high reward. Employers do not incurlarge costs related to labor costs, as they are only paid for the work performed. It is also emphasized that the use of the latest methods of attracting personnel has its drawbacks, namely: blocking possible promotion on the career ladder of full-time employees; increase in personnel turnover, deterioration of social and psychological climate, possible conflicts arise; reduction in the permanent staff of employees, a high level of responsibility for results and deadlines, risks of not being paid for the service provided due to the low level of legal regulation of this segment of the labor market, difficulties in finding orders, lack of social protection, decrease in the remuneration level of employees.It is determined that the criteria for the effectiveness of the personnel protection can be the overall efficiency of the company’s activities, namely: quality of produced goods and services provided, labor productivity of employees, readiness of personnel for innovations, profitable activity. It is noted thatit is advisable to use such indicators as a criterion for actual recruitment of personnel: search time, hiring time, source of hiring, number of candidates for the vacancy, attrition in the first year of hiring. It is determined that social efficiency assumes that as a result of attracting personnel to work at the company, the personnel is provided with a decent salary, necessary social services, implementation and development of individual abilities of employees take place, the schedule and level of the work intensity without risks for the employees’ bodies is observed, and a favorable social-psychological environment is maintained.","PeriodicalId":353405,"journal":{"name":"Problems and prospects of economics and management","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115852327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ORGANIZATIONAL AND ECONOMIC PRINCIPLES OF ACTIVATION OF DETERMINANT OF INTELLECTUAL AND INNOVATIVE DEVELOPMENT OF REGIONS IN THE CONDITIONS OF DIGITALIZATION","authors":"S. Khanin, M. Derhaliuk","doi":"10.25140/2411-5215-2021-4(28)-170-176","DOIUrl":"https://doi.org/10.25140/2411-5215-2021-4(28)-170-176","url":null,"abstract":"The article substantiates the use of system-functional approach of organizational and economic principles of activation of determinants of intellectual and innovative development of regional economic systems in terms of digitalization of econom-ic processes. It was found that the determining factor in ensuring the development of the region is the available intellectual capital and innovation potential, as well as an effective organizational and economic mechanism for their activation and use in the context of digitalization of economic processes. A system-functional approach was used to conduct the study. The sys-tem approach allows a systematic approach to the consideration of organizational and economic principles in relation to the regional economic system, taking into account all the principles of systematization, according to which the system consists of certain subsystems and is a subsystem of higher order, in this case the national economy. The functional approach makes it possible to determine the functional priorities in the direction of the determinants of economic development of regions in the context of digitalization, which include intellectual and innovative determinants. According to the functional approach, or-ganizational and economic principles have a certain priority in accordance with the directions of development of regional systems. The managerial principles of activation of intellectual and innovative determinants based on various conceptual provisions concerning the type of managerial response to development impulses, management methods, ways of organizing managerial influence are considered. The components of organizational and economic support for the activation of intellec-tual and innovative determinants of regional development in terms of digitalization, which include: financial and investment,technical and technological, institutional and legal, information and logistics, material and resource components. The for-mation of organizational and economic principles using a system-functional approach to formalizing the activation of intel-lectual and innovative determinants of regional economic systems in the context of digitalization will contribute to achieving the goals of strategic development of regions.","PeriodicalId":353405,"journal":{"name":"Problems and prospects of economics and management","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116575433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SEPARATE ASPECTS OF ACCOUNTING OF THE RECEIVABLES AND DOUBTFUL DEBTS RESERVE","authors":"O. Sidorenko, T. Klymenko, Valentina Glivenko","doi":"10.25140/2411-5215-2022-3(31)-201-212","DOIUrl":"https://doi.org/10.25140/2411-5215-2022-3(31)-201-212","url":null,"abstract":"In the article, a scientific approach to distinguishing (highlighting) the types of receivables for which accruel of the reserve for doubtful debts is possible, that allows for a reliable assessment of re-ceivables and the provision of complete, true and unbiased information to users of financial statements for decision-making is proposed. The relevance of the issue of distinguishing the types of receivables for which it is possible to ac-crue a reserve for doubtful debts is justified, and the need to develop and implement the detailing of the relevant sub-accounts of the next order to accumulate information sufficient both for calculating the re-serve of doubtful debts and ensuring management of receivables and strengthening the control function of accountingis proved. In particular, based on the critical analysis of the current legal framework, a number of criteria for the classification of receivables were identified, according to which the reserve for doubtful debts can be calculated. It is proposed to carry out such identification using the decision-making tree developed by the authors regarding the selection (allocation) of the types of receivables for which accruel of the reserve for dubtful debts is possible. The need to allocate a section in the internal regulatory document regarding the accounting policy is emphasized, which should provide a set of grounds (conditions) that may indicate the presence of uncertainty regarding the repayment of existing receivables, as well as the criteria (grounds) for recognizing bad receivables were defined. Recommen-dations are given for the development of a work plan of accounting and detailing of accounts receivable and the reserve for doubtful debts is proposed, which will provide for the formation of a complete ac-counting system for transactions with receivables and from the accruel from the reserve for doubtful debts, namely, in terms of ensuring the accumulation of necessary information about the types of receiv-ables for which the formation of the reserve for doubtful debts is appropriate.","PeriodicalId":353405,"journal":{"name":"Problems and prospects of economics and management","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125877701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ENVIRONMENTAL APPROACH IN PRODUCT DESIGN","authors":"Nadiia Iefremenkova, Nataliia Babina","doi":"10.25140/2411-5215-2021-4(28)-121-127","DOIUrl":"https://doi.org/10.25140/2411-5215-2021-4(28)-121-127","url":null,"abstract":"Environmental safety of man and society is formed in the process of product design. The goal of the article is to identify the factors of ecological safety of product creation. The study of the ways of achieving high levels of ecological safety is con-ducted by applying both general scientific methods, such as observation and description, and theoretical methods, such as analysis, generalization, systematization and classification. The ecological component of the product affects the state of hu-man health and society as a whole. Designers provide foundation for environmental component of products in the design process. Designers influence all spheres of human life due to the specifics of the profession. They take into account the fac-tors of using alternative energy sources in product design. Safe materials and constructions are very important factors in ensuring human safety. Specialists from all industries should strive to achieve a high level of environmental safety of prod-ucts. They must take into account factors that ensure an adequate level of security. Design activities have a direct impact on improving the environmental situation. The life cycle assessment method is the leading tool for influencing the management of environmental processes in modern times. It is emphasized that ergonomic product requirements are essential. They pro-vide a high level of product quality. Technologies are improving very quickly at the present stage. The use of enhanced atten-tion to materials science, ergonomics, quality management in the process of training designers, taking into account the con-ditions of rapid change in technology. The economic efficiency of a business is measured by the return on investment. The usefulness of ergonomics is determined by the rate of return on investment. Businesses are interested in the introduction of technologies that help improve the environment, the introduction of resource-saving technologies, environmentally friendly materials and ergonomic designs.","PeriodicalId":353405,"journal":{"name":"Problems and prospects of economics and management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130021710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INFLUENCE OFICT ON EFFECTIVENESS OF INVENTORY CONTROL IN THE PUBLIC SECTOR ON THE WAY TO HEALTHY GREEN DEVELOPMENT IN CONDITIONS OF UNCERTAINTY","authors":"Felix Amoako Offei, N. Letunovska","doi":"10.25140/2411-5215-2022-1(29)-49-57","DOIUrl":"https://doi.org/10.25140/2411-5215-2022-1(29)-49-57","url":null,"abstract":"The study aimed at investigating the influence of Information and Communication Technology on effectiveness of inventory control in the public senior high schools on the way to healthy green development. Specific objectives were to determine the role of ICT on the effectiveness of Inventory Control in the schools of the study towards a healthy green development. Purposive sam-pling technique was employed to sample 100 staff from Senior High Schools in the Kumasi Metropolis. The study used question-naires to gather primary data.All data collected was checked for completeness, coded and tabulated. The study revealed that, ICT influence the receipt of inventory, tracking the movements of stock within and outside the stores, inventory levels and update, buffer stock management. It appeared from the study that challenges facing Senior High Schools in Kumasi Metropolis on exe-cuting ICT on inventory control are high cost of training staff to use the system, frequent power outages making the use of the system uneasy, lot of time to learn the software, and complexity in the user interface. Management of the various Senior High Schools should attract and trained more personnel to use the ICT system in inventory control and increase its budget to meet the initial cost on purchasing, installing and application of ICT on inventory management control system.","PeriodicalId":353405,"journal":{"name":"Problems and prospects of economics and management","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125302706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ORGANIZATIONAL CULTURE IN THE SYSTEM OF SOCIAL RESPONSIBILITY OF HIGH EDUCATION INSTITUTIONS","authors":"O. Grishnova, O. Panchenko","doi":"10.25140/2411-5215-2022-4(32)-9-16","DOIUrl":"https://doi.org/10.25140/2411-5215-2022-4(32)-9-16","url":null,"abstract":"The article substantiates the essence of the categories \"social responsibility\" and \"organizational culture\", which was carried out on the basis of the analysis of approaches to considering these defini-tions inthe scientific literature. The study of the content of these categories was carried out in the connection with modern higher education institution, its activities and role in the sustainable develop-ment of society and the national economy. The purpose of the article is to reveal the theoretical and practical foundations of the development of organizational culture in the system of ensuring social re-sponsibility of universities. The authors proved that higher education institutions, as providers of high-quality educational services, organizers of investment-attractive scientific research, business partners, responsible employers, participants in socio-economic and socio-political processes, are capable of making a significant impact on the sustainable development of local communities, the national economy and the country in general. The organizational culture is identified as a main tool of such impact. The authors emphasized that when forming organizational culture within the social responsibility system of a higher education institution, it is necessary to take into account the potential of students as one of the most active segments of society, which will create additional opportunities for the sustainable transfor-mation of society. The article describes the organizational culture a set of values, beliefs, traditions, behaviour norms, motives and incentives common to students, academicians, researchers, administra-tive personnel of the university. As a result, it was substantiated that the development of an effective organizational culture in the system of social responsibility of a higher education institution ensures the synchronization of interests and the satisfaction of needs of internal (students, academic and research staff, other employees) and external (applicants, parents of students, entrepreneurs, communities, sup-pliers and other business partners) stakeholders.","PeriodicalId":353405,"journal":{"name":"Problems and prospects of economics and management","volume":"204 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122510728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INSTITUTIONAL COMPONENT OF THE PROJECT MANAGEMENT OF THE TERRITORIAL COMMUNITIES’ DEVELOPMENT","authors":"S. Kropelnytska, R. Shchur, V. Goshylyk","doi":"10.25140/2411-5215-2022-3(31)-113-126","DOIUrl":"https://doi.org/10.25140/2411-5215-2022-3(31)-113-126","url":null,"abstract":"The article deals with the issues of the institutional support of the project management of devel-opment at the regional and local levels. The study covers the constituent elements of the institutional environment for the management of the territorial communities’ development projects. A content analysis of the issues related to the project management standardization has been conducted. Particular attention is paid to the study of the problem of the cooperation of project offic-es, centers, and other similarinstitutions dealing with the elaboration of the system of the project management of the development of territorial communities at the regional and local levels. Generalizations and proposals have been made regarding the priority of granting powers to such regional project centers/offices in personnel training and providing methodical-consultative facilitation to the communities’ project management. The possibilities of the institutional support for the project management of the development of communitiesin the Ivano-Frankivsk oblast through the interaction and cooperation of the Project-Education Center “Agents of Changes” of Vasyl Stefanyk Carpathian National University with the key public and commercial institutions in the region are substantiated.","PeriodicalId":353405,"journal":{"name":"Problems and prospects of economics and management","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122955508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"METHODOLOGICAL PRINCIPLES OF ASSESSING THE LEVEL OF REGIONAL ECONOMIC SYSTEMS’ DIGITALIZATION","authors":"","doi":"10.25140/2411-5215-2022-3(31)-101-112","DOIUrl":"https://doi.org/10.25140/2411-5215-2022-3(31)-101-112","url":null,"abstract":"The article is devoted to the theoretical and methodological aspects of assessing the level of digitalization of regional economic systems. The main directions, principles and patterns of digitaliza-tion of regional economic systems are outlined. The main areas of digital development of the regions are defined as: implementation of innovative technologies in the management system of urban devel-opment based on the concept of a smart city; increasing the institutional capacity in the regions re-garding the implementation of digital development projects; development of IT infrastructure; creation of digital platforms and industry solutions; open data and others.The existing methods of assessing the level of digitization are analyzed. A methodology for assessing the level of digitalization of regional economic systems is proposed.","PeriodicalId":353405,"journal":{"name":"Problems and prospects of economics and management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132981295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SWOT-ANALYSIS AND ASSESSMENT OF FINANCING OF THE STAFFING SUPPLY OF THE TOURIST SPHERE OF THE CHERNIHIV REGION FROM LOCAL BUDGETS","authors":"O. Zelenska, Nataliya Aleshugina, Vladyslav Zelenskyi, A. Leonenko","doi":"10.25140/2411-5215-2021-4(28)-128-135","DOIUrl":"https://doi.org/10.25140/2411-5215-2021-4(28)-128-135","url":null,"abstract":"Identification of priority areas for the development of human resources in the tourism sector of Chernihiv region in or-der to effectively use the limited financial resources of local budgets.The works of domestic scientists are devoted to the problems of providing the tourism industry with qualified special-ists, finding ways to improve the quality of staffing.However, each region has its own specific problems to address. That’s why we consider this study appropriate and relevant.The research objective is SWOT-analysis of staffing of the tourism sector of Chernihiv region, substantiation of strate-gic directions of human resources development, which would contribute to the effective development of tourism in the region; assessment of funding forstaffing from local budgets.SWOT analysis of staffing of the tourism sector of Chernihiv region revealed many strengths and weaknesses. Compar-ing them with opportunities and threats revealed possible strategic directions for further development of staffing of the tour-ism sector in the region. Comparison of planned and actual volumes and directions of financing staffing of the tourism sectormade it possible to determine their sufficiency and expediency.What need financial support is: involvement of senior students of educational programs \"Tourism\", \"Geography of Tourism\", \"Secondary Education (English, History)\" universities of Chernihiv region as specialists in tourism; accompani-ment and support of projects and startups; invitations to coaches with a significant grant history; material stimulation of work of young specialists of administrative activity in the sphere of tourism, consideration of the question of providing them with official housing; popularization of learning foreign languages with their native speakers.","PeriodicalId":353405,"journal":{"name":"Problems and prospects of economics and management","volume":"222 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134471930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}