ORGANIZATIONAL CULTURE IN THE SYSTEM OF SOCIAL RESPONSIBILITY OF HIGH EDUCATION INSTITUTIONS

The article substantiates the essence of the categories "social responsibility" and "organizational culture", which was carried out on the basis of the analysis of approaches to considering these defini-tions inthe scientific literature. The study of the content of these categories was carried out in the connection with modern higher education institution, its activities and role in the sustainable develop-ment of society and the national economy. The purpose of the article is to reveal the theoretical and practical foundations of the development of organizational culture in the system of ensuring social re-sponsibility of universities. The authors proved that higher education institutions, as providers of high-quality educational services, organizers of investment-attractive scientific research, business partners, responsible employers, participants in socio-economic and socio-political processes, are capable of making a significant impact on the sustainable development of local communities, the national economy and the country in general. The organizational culture is identified as a main tool of such impact. The authors emphasized that when forming organizational culture within the social responsibility system of a higher education institution, it is necessary to take into account the potential of students as one of the most active segments of society, which will create additional opportunities for the sustainable transfor-mation of society. The article describes the organizational culture a set of values, beliefs, traditions, behaviour norms, motives and incentives common to students, academicians, researchers, administra-tive personnel of the university. As a result, it was substantiated that the development of an effective organizational culture in the system of social responsibility of a higher education institution ensures the synchronization of interests and the satisfaction of needs of internal (students, academic and research staff, other employees) and external (applicants, parents of students, entrepreneurs, communities, sup-pliers and other business partners) stakeholders.