Journal of Design Research最新文献

A Study on Content Design for Cognitive Function Improvement in VR-based Mild Cognitive Impairment 基于vr的轻度认知障碍认知功能改善的内容设计研究

Journal of Design Research Pub Date : 2023-09-30 DOI: 10.46248/kidrs.2023.3.78

Xue Hua Quan, Jung Ho Jung

引用次数: 0

Research on the formation of ‘user eXperience value in live commerce platforms’: Focusing on the Means-End Chain Theory “电商平台用户体验价值”的形成研究:以手段-终端链理论为中心

Journal of Design Research Pub Date : 2023-09-30 DOI: 10.46248/kidrs.2023.3.201

A Young Kang

引用次数: 0

Study of UX/UI design specificity in Japanese mobile applications through case analysis: focusing on Japanese entity services 通过案例分析研究日本移动应用的UX/UI设计专用性:以日本实体服务为重点

Journal of Design Research Pub Date : 2023-09-30 DOI: 10.46248/kidrs.2023.3.212

Hyun Soo Jang, Eun Bi Go, Won Suk Nam

引用次数: 0

An Analysis Study on the Creative Strategy of Bumper Advertising on YouTube: From 2020 to 2023, focusing on the korea bumper ad YouTube缓冲器广告创意策略分析研究:2020 - 2023年，以韩国缓冲器广告为例

Journal of Design Research Pub Date : 2023-09-30 DOI: 10.46248/kidrs.2023.3.388

Jae Hyun Shim

{"title":"An Analysis Study on the Creative Strategy of Bumper Advertising on YouTube: From 2020 to 2023, focusing on the korea bumper ad","authors":"Jae Hyun Shim","doi":"10.46248/kidrs.2023.3.388","DOIUrl":"https://doi.org/10.46248/kidrs.2023.3.388","url":null,"abstract":"This study is a creative strategy study of YouTube bumper advertisements, and the purpose of the study is to analyze the advertising appeal method, message strategy, and creative strategy of bumper advertisements to help them serve as reference materials for advertising production. The scope of the study investigated advertisements uploaded to TVCF, an advertising site, from 2020 to 2023. First, the analysis method is to investigate the degree of involvement through the FCB Grid strategy. Second, message analysis through Taylor's six-part message strategy. Third, it was analyzed through the Laskey creative strategy. According to the results of the study, the FCB Grid strategy was the highest in the low-involvement rational area, and the information-oriented emergency need area was the highest in the six-division message strategy. The Taylor 6-division message strategy according to the FCB Grid strategy showed a high information perspective of low-involvement. In the Laskey creative strategy, the information perspective was high, and the general-information area was the highest from the information perspective. It is hoped that the results of this study will serve as basic data for expression strategies for bumper ad production.","PeriodicalId":35082,"journal":{"name":"Journal of Design Research","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136277151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Educational Method for Creation of Animation Story Using AI through Self-Directed Learning 利用人工智能自主学习创作动画故事的教育方法

Journal of Design Research Pub Date : 2023-09-30 DOI: 10.46248/kidrs.2023.3.342

Xiang Hui Li, Myeong Sam Kim

{"title":"An Educational Method for Creation of Animation Story Using AI through Self-Directed Learning","authors":"Xiang Hui Li, Myeong Sam Kim","doi":"10.46248/kidrs.2023.3.342","DOIUrl":"https://doi.org/10.46248/kidrs.2023.3.342","url":null,"abstract":"In this study, the possibility of an animation story education method using AI was identified. First, as a theoretical background, we identified Keller's ARCS theory, animation story creation and education methods, self-directed learning, and generative AI as a learning motivation design model. Additionally, a new method of creating animation stories using generative AI was proposed. In the experiment, 40 subjects were divided into 20 groups of two each, and one person was randomly selected and divided into a control group and an experimental group to conduct a comparative experiment. And the results were verified with t-test. Based on Keller's ARCS theory, a learning motivation theory, through the concepts of attention and relevance, the number of instructors' instruction was used as the main parameter. The experimental results extracted valid results using AI for 12 groups and invalid results for 8 groups. The results of the study showed that the number of teachers' guidance in the traditional method, which was the comparison group, was high, and in the experimental group using AI, it was relatively low. Therefore, we proposed a new creation method that reduces teacher intervention by integrating animation story, teaching method, and AI use in the animation story creation education method, and secured its possibility.","PeriodicalId":35082,"journal":{"name":"Journal of Design Research","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136277486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Analysis Study of Implicit Visual Symbols in Movie Poster: Focusing on Korean Action Movies 电影海报中的隐性视觉符号分析研究——以韩国动作电影为例

Journal of Design Research Pub Date : 2023-09-30 DOI: 10.46248/kidrs.2023.3.377

Young Joo Jeon, Ki Jun Um

{"title":"An Analysis Study of Implicit Visual Symbols in Movie Poster: Focusing on Korean Action Movies","authors":"Young Joo Jeon, Ki Jun Um","doi":"10.46248/kidrs.2023.3.377","DOIUrl":"https://doi.org/10.46248/kidrs.2023.3.377","url":null,"abstract":"Movie posters are visual design elements used to introduce and promote movies to the public with implicit images and messages. This study analyzed the design components of movie posters and the visual design of Korean action movie posters. In order to examine the symbolic meaning of the movie poster we looked at the meaning of Peirce’s symbols and the disclosure and communication of symbols. The analysis revealed changes and trends in expression due to social cultural influences and various contemporary issues in Korean movie posters. The concise summary of around 2 hours of movie content is discernible through title, taglines, and subtitles. Additionally, such components illustrate the changes throughout different eras within movie posters. Visualizations expressed through main visuals, typography, color palettes, action elements, backgrounds, etc., exhibited distinctive aspects of each component through different eras. Moving into the 2000s, there was increased diversity in compositional aspects, and from the 2010s onwards, attempts and changes ensued due to advancements in technological elements. This study holds significance in analyzing the composition elements and trends in posters for Korean action movies.","PeriodicalId":35082,"journal":{"name":"Journal of Design Research","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136276742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on the Discourse an Consumption Value of Smart Home Appliance through Big Data Analysis of Social Media 基于社交媒体大数据分析的智能家电话语与消费价值研究

Journal of Design Research Pub Date : 2023-09-30 DOI: 10.46248/kidrs.2023.3.252

Li Jie Zhou, Sang Young Lee

{"title":"A Study on the Discourse an Consumption Value of Smart Home Appliance through Big Data Analysis of Social Media","authors":"Li Jie Zhou, Sang Young Lee","doi":"10.46248/kidrs.2023.3.252","DOIUrl":"https://doi.org/10.46248/kidrs.2023.3.252","url":null,"abstract":"The purpose of this study is to analyze the consumer discourse formed about smart home appliances and derive consumption values to provide useful basic data for establishing development strategies or marketing strategies for smart home appliances in the future. As a result of the discourse analysis, 9 topics such as the design and application of easy-to-use functions of smart home appliances and differentiated smart home services that realize smart life were derived, and as a result of the analysis of consumption value types, 10 types such as functional, artificial intelligence, experiential, and eco-friendly were analyzed. As a result of the discourse analysis, it can be said that consumer value is the field in which consumers are most interested in smart home appliances, and consumer-centered consumption value analysis is judged to be a valid work for exploring the development direction of smart home appliances. In addition, when comparing the consumption value type revealed in the previous study with the analysis type of this report, the same, similar, and different types appeared among each other, confirming the difference in the perception of consumption value between researchers and consumers.","PeriodicalId":35082,"journal":{"name":"Journal of Design Research","volume":"160 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136277152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Research on Color Elements of Packaging Design Based on CIE L＊a＊b＊ System: Focusing on the Chinese watercolor pigment consumption market 基于CIE L*a*b*体系的包装设计色彩要素研究——以中国水彩颜料消费市场为例

Journal of Design Research Pub Date : 2023-09-30 DOI: 10.46248/kidrs.2023.3.55

Yu Kun Zhang, In Sik Shin

引用次数: 0

The moderating effect of involvement in the effect of perceived value of head-up display design on brand attachment 平视展示设计感知价值对品牌依恋的调节作用

Journal of Design Research Pub Date : 2023-09-30 DOI: 10.46248/kidrs.2023.3.470

Kyung Hoon Na

{"title":"The moderating effect of involvement in the effect of perceived value of head-up display design on brand attachment","authors":"Kyung Hoon Na","doi":"10.46248/kidrs.2023.3.470","DOIUrl":"https://doi.org/10.46248/kidrs.2023.3.470","url":null,"abstract":"The purpose of this study is to identify the perceived value of head-up display (HUD) design, a technology applied to automobiles, to reveal the influence relationship with brand attachment, and to verify the moderating effect according to the intensity of involvement between the two variables. Through prior study and theoretical review, the perceived value of design was divided into external value and intrinsic value, and the external value for case study was organized into color, layout, logo type, graphic, and icon, and the intrinsic value for empirical study was divided into economic value, functional value, emotional value, and social value. A case analysis was conducted on HUD of domestic automobile brands Hyundai Motors, Kia Motors, and Genesis, and overall, all brands' HUD designs focused on visible information delivery by adopting simple designs rather than colorful and detailed expressions. In the empirical study, path analysis was conducted through a structural equation model, and the moderating effect according to the degree of involvement was analyzed by conducting a χ2 test. The test results of the hypothesis are as follows. First, it was confirmed that the perceived value of HUD design had a positive effect on brand attachment. Second, it was found that the effect of the perceived value of HUD design on brand attachment varies depending on the level of involvement. Third, it was verified that the effect of the perceived value of HUD design on brand attachment was more positive in high-involvement situations. It is expected that this study will serve as the foundation for subsequent studies related to HUD design.","PeriodicalId":35082,"journal":{"name":"Journal of Design Research","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136276749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on Character Design for University Promotion: Focusing on Baehwa Women's University's symbolic characters 大学宣传文字设计研究——以白花女子大学的象征性文字为例

Journal of Design Research Pub Date : 2023-09-30 DOI: 10.46248/kidrs.2023.3.181

Se Woong Kim

引用次数: 0