“电商平台用户体验价值”的形成研究:以手段-终端链理论为中心

Q3 Engineering

Journal of Design Research Pub Date : 2023-09-30 DOI:10.46248/kidrs.2023.3.201

A Young Kang

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引用次数: 0

摘要

本研究关注电商平台的UX(User eXperience)价值形成，将线上购物与直播相结合，实现实时产品展示和互动体验。通过文献分析和访谈，研究证实了电商引领了新的网络消费趋势，显著影响了消费文化。此外，用户的个人价值观在他们使用平台的体验中起着至关重要的作用。实时商务提供量身定制的服务，反映用户偏好，提高消费者满意度，为企业提供新的商业机会和竞争优势。因此，本研究强调了该平台在塑造现代在线消费趋势、使企业更好地满足用户需求和确保竞争优势方面的关键作用。

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Research on the formation of ‘user eXperience value in live commerce platforms’: Focusing on the Means-End Chain Theory

This study focuses on UX(User eXperience) Value formation in live commerce platforms, combining online shopping and live streaming for real-time product showcases and interactive experiences. Through literature analysis and interviews, the research confirms that live commerce leads new online consumption trends, significantly impacting consumer culture. Moreover, users' personal values play a crucial role in their experience with the platform. Live commerce offers tailored services, reflecting user preferences, and enhances consumer satisfaction, providing companies with new business opportunities and competitive advantages. Consequently, this research emphasizes the platform's pivotal role in shaping modern online consumption trends and enabling businesses to better meet user demands and secure a competitive edge.

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来源期刊

Journal of Design Research Engineering-Engineering (miscellaneous)

CiteScore

0.60

自引率

0.00%

发文量

期刊介绍： JDR is an interdisciplinary journal, emphasising human aspects as a central issue of design through integrative studies of social sciences and design disciplines. Originally published as an electronic journal publishing articles including multimedia applications and hence allowing visual knowledge transfer, it is now also available in print. Topics covered include Expertise in design Design learning strategies and design pedagogy Design as a social process Gaming and simulation in design Designing user interfaces The role of visual techniques in the design process Design tools Sustainability.