A Study on Character Design for University Promotion: Focusing on Baehwa Women's University's symbolic characters

Abstract

Character design is a highly utilized content as a digital content source such as NFT, Metaverse, and Enicon, which have recently become an issue. Therefore, characters are used as a necessity, and they are highly likely as various marketing means through the development of many types of commercialization. This study aims to develop characters for university promotional materials and products of Baehwa Women's University to enhance the unique image of the school and show the possibility of branding. Baehwa Women's University has 125 years of history and 45 years of university history, and it is expected to be highly utilized as a means to promote the university to high school students through unique design, and to sell it as goods to photo spots in Seochon and Bukchon.