A Study on the Discourse an Consumption Value of Smart Home Appliance through Big Data Analysis of Social Media

Q3 Engineering

Journal of Design Research Pub Date : 2023-09-30 DOI:10.46248/kidrs.2023.3.252

Li Jie Zhou, Sang Young Lee

{"title":"A Study on the Discourse an Consumption Value of Smart Home Appliance through Big Data Analysis of Social Media","authors":"Li Jie Zhou, Sang Young Lee","doi":"10.46248/kidrs.2023.3.252","DOIUrl":null,"url":null,"abstract":"The purpose of this study is to analyze the consumer discourse formed about smart home appliances and derive consumption values to provide useful basic data for establishing development strategies or marketing strategies for smart home appliances in the future. As a result of the discourse analysis, 9 topics such as the design and application of easy-to-use functions of smart home appliances and differentiated smart home services that realize smart life were derived, and as a result of the analysis of consumption value types, 10 types such as functional, artificial intelligence, experiential, and eco-friendly were analyzed. As a result of the discourse analysis, it can be said that consumer value is the field in which consumers are most interested in smart home appliances, and consumer-centered consumption value analysis is judged to be a valid work for exploring the development direction of smart home appliances. In addition, when comparing the consumption value type revealed in the previous study with the analysis type of this report, the same, similar, and different types appeared among each other, confirming the difference in the perception of consumption value between researchers and consumers.","PeriodicalId":35082,"journal":{"name":"Journal of Design Research","volume":"160 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Design Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.46248/kidrs.2023.3.252","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Engineering","Score":null,"Total":0}

引用次数: 0

Abstract

The purpose of this study is to analyze the consumer discourse formed about smart home appliances and derive consumption values to provide useful basic data for establishing development strategies or marketing strategies for smart home appliances in the future. As a result of the discourse analysis, 9 topics such as the design and application of easy-to-use functions of smart home appliances and differentiated smart home services that realize smart life were derived, and as a result of the analysis of consumption value types, 10 types such as functional, artificial intelligence, experiential, and eco-friendly were analyzed. As a result of the discourse analysis, it can be said that consumer value is the field in which consumers are most interested in smart home appliances, and consumer-centered consumption value analysis is judged to be a valid work for exploring the development direction of smart home appliances. In addition, when comparing the consumption value type revealed in the previous study with the analysis type of this report, the same, similar, and different types appeared among each other, confirming the difference in the perception of consumption value between researchers and consumers.

查看原文本刊更多论文

基于社交媒体大数据分析的智能家电话语与消费价值研究

本研究的目的是分析消费者对智能家电形成的话语，得出消费价值，为未来制定智能家电的发展策略或营销策略提供有用的基础数据。通过话语分析，衍生出智能家电易使用功能的设计与应用、实现智慧生活的差异化智能家居服务等9个主题，通过消费价值类型分析，分析出功能型、人工智能、体验型、生态友好型等10个类型。通过话语分析的结果，可以说消费者价值是消费者对智能家电最感兴趣的领域，以消费者为中心的消费价值分析被认为是探索智能家电发展方向的有效工作。此外，在将之前研究中揭示的消费价值类型与本报告的分析类型进行比较时，出现了相同、相似和不同的类型，证实了研究者和消费者对消费价值感知的差异。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Design Research Engineering-Engineering (miscellaneous)

CiteScore

0.60

自引率

0.00%

发文量

期刊介绍： JDR is an interdisciplinary journal, emphasising human aspects as a central issue of design through integrative studies of social sciences and design disciplines. Originally published as an electronic journal publishing articles including multimedia applications and hence allowing visual knowledge transfer, it is now also available in print. Topics covered include Expertise in design Design learning strategies and design pedagogy Design as a social process Gaming and simulation in design Designing user interfaces The role of visual techniques in the design process Design tools Sustainability.