An Analysis Study of Implicit Visual Symbols in Movie Poster: Focusing on Korean Action Movies

Q3 Engineering

Journal of Design Research Pub Date : 2023-09-30 DOI:10.46248/kidrs.2023.3.377

Young Joo Jeon, Ki Jun Um

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引用次数: 0

Abstract

Movie posters are visual design elements used to introduce and promote movies to the public with implicit images and messages. This study analyzed the design components of movie posters and the visual design of Korean action movie posters. In order to examine the symbolic meaning of the movie poster we looked at the meaning of Peirce’s symbols and the disclosure and communication of symbols. The analysis revealed changes and trends in expression due to social cultural influences and various contemporary issues in Korean movie posters. The concise summary of around 2 hours of movie content is discernible through title, taglines, and subtitles. Additionally, such components illustrate the changes throughout different eras within movie posters. Visualizations expressed through main visuals, typography, color palettes, action elements, backgrounds, etc., exhibited distinctive aspects of each component through different eras. Moving into the 2000s, there was increased diversity in compositional aspects, and from the 2010s onwards, attempts and changes ensued due to advancements in technological elements. This study holds significance in analyzing the composition elements and trends in posters for Korean action movies.

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电影海报中的隐性视觉符号分析研究——以韩国动作电影为例

电影海报是一种以含蓄的形象和信息向公众介绍和宣传电影的视觉设计元素。本研究分析了电影海报的设计成分和韩国动作电影海报的视觉设计。为了考察电影海报的象征意义，我们考察了皮尔斯符号的意义以及符号的揭示和传达。分析结果揭示了韩国电影海报受社会文化影响和各种当代问题的影响，在表达方式上的变化和趋势。通过标题、标语和字幕，可以看到大约2小时的电影内容的简明总结。此外，这些组件说明了电影海报在不同时代的变化。通过主要视觉效果、排版、调色板、动作元素、背景等表达的可视化，展示了每个组件在不同时代的独特方面。进入2000年代，构图方面的多样性增加，从2010年代开始，由于技术元素的进步，尝试和变化随之而来。本研究对分析韩国动作电影海报的构成元素和趋势具有重要意义。

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来源期刊

Journal of Design Research Engineering-Engineering (miscellaneous)

CiteScore

0.60

自引率

0.00%

发文量

期刊介绍： JDR is an interdisciplinary journal, emphasising human aspects as a central issue of design through integrative studies of social sciences and design disciplines. Originally published as an electronic journal publishing articles including multimedia applications and hence allowing visual knowledge transfer, it is now also available in print. Topics covered include Expertise in design Design learning strategies and design pedagogy Design as a social process Gaming and simulation in design Designing user interfaces The role of visual techniques in the design process Design tools Sustainability.