ESIC MARKET Economic and Business Journal最新文献

{"title":"Consumer behaviour and new consumer trends vis-à-vis the ICTs","authors":"Irene Santos Millán","doi":"10.7200/esicm.164.0503.4","DOIUrl":"https://doi.org/10.7200/esicm.164.0503.4","url":null,"abstract":"Objectives. In this paper, consumer behaviour is analysed following the criterion of behavioural economics and how it affects digitalisation, and the current change in consumer trends.\u0000\u0000Methodology. It is based on a search of behavioural economics studies and theories arising within this field, such as the Nudge Theory. Having gained an understanding of consumer behaviour, this was taken to the digital arena and the different ways of obtaining information from users to learn about their behaviour in this area and its impact, were analysed.\u0000\u0000Results. By studying behavioural economics, the conclusion was that there are differences with classical economics, which asserts that people’s decision making is rational, while behavioural economics argues that we are influenced by many aspects. This taken to the world of digitalisation translates as the great importance to companies of collecting data from users in order to learn about them and be able to predict their behaviour.\u0000\u0000Limitations. There are few studies on behavioural economics within the digital field, and there is less information on consumer behaviour online as offline.","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130073483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Use of social networks to explore smallholder’s adoption of technologies in dual purpose farms","authors":"C. B. Capote, Antón Rafael García Martinez, Jaime Rangel, Oriana Villarroel-Molina","doi":"10.7200/esicm.163.0502.1","DOIUrl":"https://doi.org/10.7200/esicm.163.0502.1","url":null,"abstract":"During the last decade, the interest in social network analysis (SNA) has grown considerably. Although the utilization of social network analysis to study smallholder innovation systems is still very limited, the aim of this paper is to review research themes concerning the application of SNA in livestock systems and related areas, from the focus of the dissemination of innovation and knowledge, to build a conceptual framework and benchmark to study livestock systems in tropical areas. The findings of this review suggesting that the methodology of social networks is an important tool to know the patterns of adoption and dissemination of technological innovation in the smallholders of dual-purpose cattle (DP). The importance of developing technological adoption patterns of each farmer through two-mode matrix is highlighted.","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"148 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123423512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Determinantes de las innovaciones organizacionales: factores y obstáculos en la empresa española","authors":"M. F. Perea, Piedad Fernández Perea","doi":"10.7200/ESICM.162.0501.4E","DOIUrl":"https://doi.org/10.7200/ESICM.162.0501.4E","url":null,"abstract":"espanolLas innovaciones en las organizaciones (en adelante IO) llevan consigo la utilizacion de nuevos mecanismos organizativos de cara al funcionamiento interno de la empresa en areas como la organizacion del lugar de trabajo o en las relaciones con el exterior a la empresa. Se han utilizado datos del Panel de Innovacion Tecnologica (FECYT 2012). Se lleva a cabo un analisis de las variables que afectan a la adopcion de IO en las companias, realizando una estimacion de un modelo estadistico probit trivariante, sobre el que se aplica el metodo de maxima verosimilitud. Los resultados evidencian relacion de dependencia entre los diferentes mecanismos de innovacion en las organizaciones y la necesidad de controlar esta interaccion. Los resultados permiten evidenciar la existencia de nueve componentes o variables que tienen una relacion positiva con la adopcion de IO, entre ellas se encuentran la adquisicion de I+D (I+D externa) y la necesidad de formacion, corroborando que, para aquellas organizaciones que realizan un esfuerzo en incrementar su capacidad para adquirir nuevos conocimientos, la introduccion de IO sirve como un complemento. EnglishOrganizational innovation (hereinafter OI) involves the use of new organizational mechanisms for the internal functioning of the company in areas such as the organization of the workplace or in the company’s relationships with the outside world. Data has been taken the Technological Innovation Panel (FECYT: Spanish Foundation for Science and Technology, 2012). The variables that affect the adoption of OI in companies have been analyzed, making an estimation of a trivariate probit statistical model, to which the method of maximum likelihood was applied. The results show a relationship of dependency between the different mechanisms of innovation in organizations and the need to control this interaction. The results highlight the existence of nine components or variables that have a positive relationship with the adoption of OI, among these the acquisition of external R&D and the need for training, thus corroborating the fact that for organizations that make efforts to increase their ability to acquire new knowledge, the introduction of OI serves as a complement. 中文组织创新意指在企业内部的运行中使用新组织机制，范畴有如组织工作地点的结构，或组织企业的对外关系。本研究使用了技术创新小组（FECYT2012）的资料，对影响企业采用组织创新的变数进行了分析，利用最大似然估计法，估计出一个Probit Trivariate的统计模型。结果证明，在不同组织创新的机制之间是存有依赖关系的，同时也指出企业是有需要掌握这些有关互动。此外，研究结果也证实了有新构成部分或变数的存在，并对于采用组织创新有正面影响。当中包括研究开发（外部研究开发）的获得及有培训的需要，帮助奋力上进的各组织提高技能，让其获得新知识，而组织创新在这几方面可作为补充元素。","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122961200","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Determining elements in organizational innovation: Factors and obstacles in Spanish companies","authors":"Manuel Perea","doi":"10.7200/ESICM.162.0501.4I","DOIUrl":"https://doi.org/10.7200/ESICM.162.0501.4I","url":null,"abstract":"Organizational innovation (hereinafter OI) involves the use of new organizational mechanisms for the internal functioning of the company in areas such as the organization of the workplace or in the company’s relationships with the outside world. Data has been taken from the Technological Innovation Panel (FECYT: Spanish Foundation for Science and Technology, 2012). The variables that affect the adoption of OI in companies have been analyzed, making an estimation of a trivariate probit statistical model, to which the method of maximum likelihood was applied. The results show a relationship of dependency between the different mechanisms of innovation in organizations and the need to control this interaction. The results highlight the existence of nine components or variables that have a positive relationship with the adoption of OI, among these the acquisition of external R&D and the need for training, thus corroborating the fact that for organizations that make efforts to increase their ability to acquire new knowledge, the introduction of OI serves as a complement.","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131960903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Perfil competencial requerido en el mercado español del gran consumo a los graduados en marketing: un análisis de contenido de las ofertas de empleo en Internet","authors":"J. G. Martín, L. Echegaray-Eizaguirre","doi":"10.7200/ESICM.162.0501.3E","DOIUrl":"https://doi.org/10.7200/ESICM.162.0501.3E","url":null,"abstract":"espanolObjetivo: El objetivo del estudio es definir las competencias que actualmente aparecen en las ofertas de empleo del mercado de gran consumo, destinadas a graduados en marketing, como respuesta de la empresa a los cambios que la globalizacion y el desarrollo tecnologico vienen produciendo en los mercados. Metodologia: Esta investigacion se ha abordado desde una metodologia mixta. La primera fase se ha basado en el rastreo de fuentes documentales con tecnica Desk Research en los dos portales de empleo con mas notoriedad en Espana: Infoempleo e Infojobs. El siguiente paso ha sido el analisis de contenido y la cuantificacion de cada uno de los requisitos aparecidos en las ofertas de empleo analizadas. Resultados: Los resultados hablan de la importancia del uso de las Redes Sociales en lo referente a las competencias digitales, de la relevancia del idioma ingles dentro de las metahabilidades, y del dominio de los planes de marketing en relacion a los requisitos propios de los fundamentos del marketing. En lo que tiene que ver con la concordancia experiencia-salario, se ha observado una alta relacion entre estas dos variables. Limitaciones: En tanto que la investigacion se ha centrado en el mercado B2C, las conclusiones no son aplicables directamente a otros mercados. Implicaciones practicas: El valor de la investigacion reside en la importancia que para la formacion universitaria tiene conocer las ultimas competencias exigidas en el mercado, al objeto de adaptar sus planes de estudio. 中文研究目的：本研究目的是要确定现时在消费品市场上针对市场学本科毕业生的招聘广告的各资格要求，此反映了各企业面对经济全球化与科技发展带来的变迁所作出的相应调节。 分析方法：本研究以混合方法进行：第一阶段为案头调研，对西班牙两个最知名的招聘门户：Infoempleo 及 Infojobs 进行资料搜集。其后，我们对所获取的资料进行分析，对已被分析的相关招聘广告上的每一项要求进行量化。 研究结论：结果指出几个重点：在电子操作技能方面，使用社交网络尤其重要。此外，拥有英语沟通能力及掌握市场营销策划也是市场营销学当中最基本的要求。至于经验与薪水关系方面，结果发现两者之间有着重大关系。 研究限制：研究集中于B2C市场，结论并不能直接套用在其他市场。 实际应用：本研究的价值在于能为现时各大专院校提供有关市场上最新的技能要求的资讯，以便调整其课程内容。 EnglishThis Objective: The aim of this study is to identify the skills and knowledge currently required to marketing graduates in job vacancies in the mass consumer market, as a result of the corporate world’s response to the changes that globalisation and technological development demand. Methodology: The research described here employed a mixed methodology. The first step involved performing a documentary search, using desk research techniques, on the two leading job portals in Spain: Infoempleo and Infojobs. Following this, a content analysis was performed to quantify each one of the requirements appearing in the job listings analysed. Results: The results highlight the importance of knowing how to leverage social media effectively regarding to digital skills, the relevance of English language among meta-skills and a comprehensive knowledge of marketing strategies in relation to conceptual marketing knowledge requirements. As to the correlation between the experience and wage variables, this was observed to be especially strong. Limitations: As this study has been focused on the B2C market, it","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123313194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Uso del Social Media por parte de directivos en empresas B2B del País Vasco","authors":"Aitziber Nuñez Zabaleta","doi":"10.7200/ESICM.162.0501.2E","DOIUrl":"https://doi.org/10.7200/ESICM.162.0501.2E","url":null,"abstract":"Objetivo: Este trabajo analiza la utilidad que las herramientas Social Media reportan en el ámbito profesional a seis directivos que trabajan para ocho empresas, indagando en las tareas profesionales concretas que llevan a cabo. Metodología: La técnica de recogida de información empleada ha sido la entrevista en profundidad mediante un cuestionario semiestructurado. La muestra la componen seis directivos que trabajan para ocho empresas; siete del País Vasco y una de Alemania. Resultados: El estudio nos revela que todos los profesionales poseen perfiles en redes sociales al margen de la estrategia de Social Media que pueda tener la empresa. Las herramientas del SM están sirviendo para observar no solo la actividad económica de la competencia, también están observando la estrategia en redes que siguen, tanto la competencia como los clientes y proveedores. Limitaciones: La gran mayoría de los entrevistados operan en empresas B2B, no todas las actividades llevadas a cabo se pueden hacer extensibles a las empresas que operan en un entorno B2C. Implicaciones prácticas: Los directivos y profesionales pueden ver en este trabajo qué actividades llevan a cabo sus colegas en la esfera del SM. Puede hacerse una idea de cómo integrar la actividad SM en la estrategia general de la empresa a través de un uso eficiente de las plataformas del SM pudiendo lograr los objetivos de comunicación.","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130095311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing Graduate Job Profiles in the Spanish Mass Consumer Market: A Content Analysis of Job Listings on the Internet","authors":"J. Martín, L. Echegaray","doi":"10.7200/ESICM.162.0501.3I","DOIUrl":"https://doi.org/10.7200/ESICM.162.0501.3I","url":null,"abstract":"This Objective: The aim of this study is to identify the skills and knowledge currently required to marketing graduates in job vacancies in the mass consumer market, as a result of the corporate world’s response to the changes that globalisation and technological development demand. Methodology: The research described here employed a mixed methodology. The first step involved performing a documentary search, using desk research techniques, on the two leading job portals in Spain: Infoempleo and Infojobs. Following this, a content analysis was performed to quantify each one of the requirements appearing in the job listings analysed. Results: The results highlight the importance of knowing how to leverage social media effectively regarding to digital skills, the relevance of English language among meta-skills and a comprehensive knowledge of marketing strategies in relation to conceptual marketing knowledge requirements. As to the correlation between the experience and wage variables, this was observed to be especially strong. Limitations: As this study has been focused on the B2C market, its conclusions are not directly applicable to other markets. Practical implications: The value of this research lies in the importance that the latest skills required by the market have for university education in order to adapt curricula accordingly.","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124452439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Efecto de la coordinación relacional en las intenciones de rotación de empleados a través de la satisfacción laboral: el uso de ecuaciones estructurales y la simulación de Monte Carlo","authors":"S. Haider, Munir Ahmed, Shaheen Anwer, Muhammad Aslam, Muhammad Ali Asadullah","doi":"10.7200/ESICM.162.0501.1E","DOIUrl":"https://doi.org/10.7200/ESICM.162.0501.1E","url":null,"abstract":"Objetivo: Este estudio buscó examinar el efecto mediador de la satisfacción laboral en la relación entre la coordinación relacional y las intenciones de rotación. Metodología/enfoque: Se ha utilizado el modelo de ecuaciones estructurales para analizar los datos de una encuesta de 262 empleados del sector bancario. La capacidad del modelo teórico de este estudio se demostró en una simulación de Monte Carlo que creó un conjunto de datos simulados donde se establecieron los verdaderos efectos. Resultados: Los resultados de este estudio sugieren que la coordinación relacional afecta negativamente las intenciones de rotación, y la satisfacción laboral media en esta relación. Los resultados de la simulación indican una fluctuación en los coeficientes para diferentes correlaciones y tamaños de muestra. Los valores de los coeficientes se suavizan para todos los niveles de correlaciones, a medida que aumenta el tamaño de la muestra. Limitaciones: Esta investigación ha utilizado un diseño transversal que limita su capacidad para determinar las verdaderas relaciones causales. La viabilidad externa de los resultados puede ser limitada debido a la selección de la muestra del sector bancario. Aunque los resultados empíricos apoyan nuestro modelo teórico, otras descripciones de estos resultados deben probarse. Implicaciones prácticas: Los gerentes pueden reducir las intenciones de rotación de los empleados al promover la coordinación relacional entre sus empleados. Implicaciones sociales: La reducción de las intenciones de rotación puede resultar en una reducción de la rotación real, lo que proporciona estabilidad a las organizaciones y a las vidas de los empleados individuales. Puede reducir el descontento social y la inestabilidad. Originalidad/valor: Ninguna investigación previa ha probado empíricamente la relación entre la coordinación relacional y las intenciones de rotación. Además, esta investigación es la primera en probar la mediación entre la relación mencionada anteriormente. También proporciona una mayor generalización del modelo teórico mediante el uso de la simulación de Monte Carlo.","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128036326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumidores Millennials: las gratificaciones a través del uso de Snapchat y su impacto a motivaciones impulsivas de compra","authors":"Virgin Dones González, J. A. Flecha, María de los M. Santos Corrada, Evelyn López Zarate","doi":"10.7200/ESICM.161.0493.2E","DOIUrl":"https://doi.org/10.7200/ESICM.161.0493.2E","url":null,"abstract":"espanolUtilizando los resultados de 454 participantes de la generacion Millennials, a traves de la teoria de Usos y Gratificaciones los investigadores analizan como las estrategias de contenido a traves de Snapchat impactan el uso y lo que se comparte en los contenidos. Ademas, se analizan las motivaciones a compras impulsivas. Este estudio exploratorio de tipo transversal utiliza la metodologia cuantitativa a traves de una encuesta aplicada. Los investigadores emplean el uso de ecuaciones estructurales de minimos cuadrados parciales (SMART PLS). Los resultados finales contribuyen a la teoria a traves de la identificacion de factores de gratificacion como interaccion, manejo de relaciones, ahorro en compras, informacion, interactividad, facil acceso al contenido, entretenimiento, creatividad, diversion y dinamismo. EnglishThis research examines data on 454 participants from the millennial generation. Through the theory of uses and gratifications, the researchers analyze how content strategies employed by the Snapchat impact the use and sharing of content. In addition, motivations for impulsive purchases are analyzed. This exploratory study uses quantitative methodology through an applied survey. The researchers make use of partial least squares structural equations (SMART-PLS). The results contribute to the theory through the identification of gratification factors such as interaction, relationship management, purchase savings, information, interactivity, easy access to content, distraction, creativity, fun and dynamism.","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127725499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The cryptocurrency market: A network analysis","authors":"Grau-Carles Pilar, Diego Jaureguizar Arellano, Carlos Jaureguizar Francés","doi":"10.7200/ESICM.161.0493.4I","DOIUrl":"https://doi.org/10.7200/ESICM.161.0493.4I","url":null,"abstract":"In this paper we examine the characteristics of the daily price series of 16 different cryptocurrencies between July 2017 and February 2018. The methodologies used for the analysis are the so-called Minimum Spanning Tree (MST) and hierarchical analysis by dendrogram, both obtained from Pearson correlations between daily returns. This methodology visualizes the market relationships between the assets analyzed, identifying a high correlation between price movements for all the currencies. In addition, it has been possible to identify Ethereum’s position as a benchmark currency in the cryptocurrency market, rather than Bitcoin, as one might expect, due to its popularity and trading volume.","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132104828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}