ESIC MARKET Economic and Business Journal最新文献

{"title":"Capturing the value of the experienced worker","authors":"Antón Rafael García Martínez, Yvonne Sonsino","doi":"10.7200/ESICM.169.0522.4","DOIUrl":"https://doi.org/10.7200/ESICM.169.0522.4","url":null,"abstract":"Objective: This article aims to bring together a series of case studies and evidence for examining the full diversity agenda, including age and the steps employers can take to make their business more age ready.\u0000\u0000Methodology: The study combines a consulting and meta-analysis methodology. Typical biases and current practices are unpicked to distinguish fact fiction.\u0000\u0000Results: This research offers a framework for becoming a successful age-ready employer, older workers are valued, treated fairly, are engaged and productive. Varying results are expected, depending on geography. Developed countries with labour force pressures through shrinking birth rates are likely to be the earliest adopters.\u0000\u0000Limitations: Further work is underway to solidify these results in many more organizations globally, and this will take time. In subsequent research, quantitative methodologies should be applied to evaluate the impact of the experience.\u0000\u0000Practical implications: This essay helps understanding the value of experienced workers in our society, making it easier now than ever to understand why and how to become an age-ready — not to mention a productive and an efficient — employer.","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133563928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Towards a sustainable longevity society: Instrumentalizing intergenerationality and human-centered design","authors":"E. Barone","doi":"10.7200/ESICM.169.0522.3","DOIUrl":"https://doi.org/10.7200/ESICM.169.0522.3","url":null,"abstract":"Objective: This article aims to decode the opportunities of longevity societies.\u0000\u0000Methodology: It uses a qualitative analytical methodology that is nourished by the learning of 6 years of research and projects carried out in mYmO1 (entity dedicated to intergenerational innovation). It also relies on technical knowledge and analysis original sources based on the Intergenerational approach and the Human-Centered Design. The proposal presents a clear goal that is to achieve Sustainable Cities and Communities, considering the unit of space-time measurement key to start mapping projects for long-lived societies. The Sustainable Development Goals (SDGs) drawn up by the United Nations are mentioned as a reference for the scope of actions in the text, the target being SDG-11. In addition, all proposed actions are based on a premise that is taken as a basis and that lies in the importance of all actors assuming their responsibility in solving problems. In order to decode the opportunities that longevity societies offer and to achieve sustainable cities and communities, community ownership of change is considered essential.\u0000\u0000Results: Based on these considerations, a strategic matrix is designed that uses the Theory of Change to establish the relationships between actions and objectives. Desired changes are identified and what should happen to ensure that these changes lead to long-term results is analysed too. In addition, as a consequence of its practical implication, the proposed matrix is useful for small and large interventions, in any development and innovation project. Within this framework, intergenerational approach and human-centered design offer the methodology and tools to put into practice the development of concrete processes and projects.\u0000\u0000Limitations: It is an essay that shows some initiatives in concrete realities whose results are not universally extrapolated.\u0000\u0000Practical implications: As a result, new models of participation are made visible in which organizations, public authorities and individuals collaborate to solve current challenges.","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117325570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Factors influencing senior entrepreneurship in Chile. A GEM perspective","authors":"M. Leporati, Sergio Roses, Alfonso Jesús Torres-Marín","doi":"10.7200/ESICM.169.0522.1","DOIUrl":"https://doi.org/10.7200/ESICM.169.0522.1","url":null,"abstract":"Objective: The aim of this research is to identify which are the internal factors that lead senior (+55 years) to entrepreneurship in Chile and its comparison with a selected group of Latin American countries.\u0000\u0000Methodology: To achieve the previous goal, the analysis is based on the Adult Population Survey of the Global Entrepreneurship Monitor (GEM) of 2016 and uses a logistic regression model applying different variables on the TEA (Total early-stage Entrepreneurial Activity).\u0000\u0000Results: The research shows that occupation, level of education, age, knowledge of other entrepreneurs and the entrepreneur’s confidence in their own skills are key variables.\u0000\u0000Limitations: These study does not consider the external perspective, which reflects how the environment influences entrepreneurial intentions.\u0000\u0000Practical implications: Based on these results, governments can better understand what factors they should consider when configuring policies to support entrepreneurial activity in this demographic sector. Furthermore, this work contributes to the development of knowledge about senior entrepreneurship in the country and to the identification of best practices to be used in other countries.","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133899164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Predicting customer behavior with Activation Loyalty per Period. From RFM to RFMAP","authors":"Josep Alet Vilaginés","doi":"10.7200/esicm.167.0513.4","DOIUrl":"https://doi.org/10.7200/esicm.167.0513.4","url":null,"abstract":"Objective:Identify a new model of predicting customer behavior based on new variables that can be used by marketing management and adapted to their business planning.\u0000\u0000Methodology: New model has been used, with the definition of new calculation systems of the traditional variables R, Recency, F, Frequency, and M, monetary value, (RFM), related to the business periods. Besides, activation in each period P becomes a key variable for constructing the purchase cohorts of customers and identifying their potential. A new variable, Activation Loyalty, is recognized as a good proxy of the likelihood of future customer purchases. The model builds a weighting through a multiple regression analysis obtaining β for each variable, including the periods of activation, presenting the relative effect of the variables, and the best global explanation of the model.\u0000\u0000Results: This new model, RFMAP, which includes Activation Periods and Activation Loyalty, presents a higher prediction accuracy and improvements over traditional models with a clear impact, useful and manageable lines of segmentation, and prioritization for marketing management in CRM systems.\u0000\u0000Limitations: The main limitation of this model consists that it is based on data of only one company, and it should show the value in other sectors and give a full insight through its transversal application.\u0000\u0000Practical implications: The involved advantages demonstrated better predictability and usefulness to decision-makers, not only to determine the best customers but also with lapsed ones. It gives a meaningful explanation of differences in customer behavior, which are present in the data and are being reflected in the model. Also, it provides a prescriptive prioritization of variables to be managed in the marketing plan and how to be implemented.","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124787228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The origin and development of the technical efficiency analysis in the economy from an environmental viewpoint","authors":"Jesús Lucindo Blasco, Marisa Feijóo","doi":"10.7200/esicm.166.0512.4","DOIUrl":"https://doi.org/10.7200/esicm.166.0512.4","url":null,"abstract":"Objective: Determine the technically efficient behavior for any agent in the economy, being responsible for its environmental performance.\u0000\u0000Methodology: Review of the state of the art of the literature on the analysis of technical efficiency from an environmental perspective.\u0000\u0000Results: Determine a behavior for an economy and ecological efficiency in order to assume a sustainable development.\u0000\u0000Limitations: Given the theoretical modelling developed, the main drawbacks are: the non-presence in the predictive models of the cost of the environmental impact, the lack of tools to collect adequately those impacts that are delayed in time and, finally, the limitations to investigate the influence of the uncontrollable natural factors.\u0000\u0000Practical implications: Action guides for individuals, firms and states to meet their needs with the least impact on the environment. Special attention to supply to decision-makers with an adequate study for the proper design of environmental regulations.","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123449891","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Process management in the traceability system LeTrA Q of goat and sheep milk in Andalusia, Spain","authors":"Fernando Isanta-Muñoz, Agustín García de Tena-Fernández, Rosario Moyano-Salvago, Oriana Villarroel-Molina, C. Barba-Capote","doi":"10.2139/ssrn.3613553","DOIUrl":"https://doi.org/10.2139/ssrn.3613553","url":null,"abstract":"Objective: This paper aims to analyse the process management in the traceability system LeTtrA Q of goat and sheep milk, and thus contribute to the knowledge of the business value chain in Andalusia.\u0000\u0000Methodology: Five process management variables were studied: sample status (EM), sample results (RM), time from the sample collection to the reception in the laboratory (TT-R), time from sample reception to its analysis (TR-A), and the total time from the sample collection to its analysis (TT-A). A sample of 84,484 goat milk (628 farms) and 7,507 sheep milk (53 farms) was analyzed. A non-parametric analysis of variance was applied to the qualitative variables, while an univariate analysis was performed to the quantitative variables.\u0000\u0000Results: The comparative analysis has shown significant differences in the process management variables for the factor year and type of laboratory.\u0000\u0000Limitations: This study focuses on a single case study resulting in a limited generalization of its findings.\u0000\u0000Practical implications: The study of process management in the agri-food system contributes to the improvement of food security and it is a useful tool to enhance the technical-economic management of the farms.","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124936763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumer’s perceptions of organic foods in Ambato, Ecuador","authors":"Juan Carlos Castro Analuiza, Cristina Checa Morales, José Perea","doi":"10.2139/ssrn.3609943","DOIUrl":"https://doi.org/10.2139/ssrn.3609943","url":null,"abstract":"Objective: The aim of this study was to identify the factors that explain consumers purchasing behavior towards organic food products in Ambato (Ecuador).\u0000\u0000Methodology: Data were collected from a survey of 1,500 organic consumers and other 1,500 consumers who prefer conventional foods, and analyzed using multivariate techniques.\u0000\u0000Results: Principal component analysis identified four factors which explain the buying behavior of organic consumers: Belief in health benefits, quality and taste attributes; belief in environmental benefits; and contextual issues. Cluster analysis identified three groups of organic consumers: organic consumers interested in self benefit and highly influenced by contextual aspects (Group I), organic consumers interested in expected environment benefits (Group II) and organic consumers very interested in self benefits and less affected by contextual aspects (Group III). The relationships established in organic consumers are different to conventional consumers. This defines different variables that explain the purchase process. The socio-demographics profiles were different in gender and occupation; women and free license workers were more frequently interested in buying organic foods.\u0000\u0000Limitations: The study was carried out in the city of Ambato that could be considered representative of the Ecuadorian urban society. The results should be complemented by future studies focused on other cities or rural areas.\u0000\u0000Practical implications: Results suggest that the Ecuadorian organic sector follows the developing patterns identified in the Western countries. This implies that the promotion and practical support for the organic sector should be focused on strengthening positive attitudes towards organic purchases.","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116460456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How business accelerators foster startups’ dynamic capabilities: a case study","authors":"Celia Polo García-Ochoa","doi":"10.7200/esicm.165.0511.1","DOIUrl":"https://doi.org/10.7200/esicm.165.0511.1","url":null,"abstract":"Objective: This study explores how business accelerators programs can impact on the successful growth of their accelerated start-ups based on the dynamic capabilities’ perspective. The author investigates business accelerators practices and tools in supporting new ventures development with the aim of addressing the following research question: To what extend can start-ups benefit from participating in an accelerator program from the dynamic capabilities’ perspective? Methodology: Given the lack of literature on business acceleration practices and on how them influences a start-up’s dynamic capabilities generation, the authors conducted an exploratory case study in a Spanish business accelerator. Results: The business accelerator provide startups with a mix of services embedded in specific practices and tools resulting in the generation of the dynamic capabilities of sensing the market, absorption, integration, and innovation in its startups. Limitations: This study focuses on a single case study resulting in a limited generalization of its findings. Practical implications: This paper open new paths for business accelerators and other institution decision makers by giving guidelines to design business acceleration programs allowing them to allocate resources in a more rational way. It also offers a valuable perspective for founders on the ways of satisfying their needs to complete their business potential. It also offers them an initial checklist of practices to be aware of when deciding to apply to a business accelerator. Also, we add a new perspective to study business accelerator contributions and shed some light on what specific accelerators’ tools and practices may facilitate positive effects in startups.","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132268137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of the Chinese wine market and sales of Spanish wine to China: the case of Torres China","authors":"Yujia Song","doi":"10.7200/esicm.164.0503.3","DOIUrl":"https://doi.org/10.7200/esicm.164.0503.3","url":null,"abstract":"Aim: With a view to finding a method for Spanish wine to open up a wider market in China, this paper analyses the opportunities and threats that Spanish wine faces in the Chinese market in order to understand the Chinese and Spanish wine market, and analyses how Spanish wine exporters export wine to China.\u0000\u0000Methodology: Data analysis, bibliographical search and case study. The main source of data on the wine market in China and Spain was the International Organization of Vine and Wine (OIV). For the information on the case, the company Torres, this was obtained mainly from the content published on their official website.\u0000\u0000Results: The study revealed that the main competitors of Spanish wine in the Chinese wine market are France, Chile and Australia. Economic relations and trade policies between countries have a major impact on the wine trade. In addition, Spanish wine exporters need to pay attention to consumer characteristics in the Chinese market, so that Spanish wine can create a clear image for Chinese consumers, combining multiple online and offline distribution channels to improve their performance in the Chinese market.\u0000\u0000Limitations: The study identifies different factors that influence the export of Spanish wine to the Chinese market, but lacks more specific figures, coupled with information to be able to analyse in depth the different degrees of importance of these factors.","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115094969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The perceived time value importance for enrolment in online masters courses: an extension of the Technology Acceptance Model","authors":"Mohammad Reza Mazandarani, M. Royo-Vela","doi":"10.7200/esicm.164.0503.1","DOIUrl":"https://doi.org/10.7200/esicm.164.0503.1","url":null,"abstract":"Purpose. The main objective of this research is to obtain a better understanding of the impact of perceived time value on the intention of pursuing an online Master’s degree for its applicants. For this reason, perceived time value is added to the Technology Acceptance Model.\u0000Design/methodology/approach. Data are collected from a purposive sample of 147 individuals, who were interested to continue their higher education. Both, online and personal surveys are used to collect data. Achieved data are analysed by structural equation modelling.\u0000Findings. The results show that the perceived time value is significantly related to the ease of use and perceived utility, which in turn, show a significant effect on the attitude towards enrolment. Also the attitude towards enrolment is positively and significantly related to the Behavioural Intention towards studying an online Master (BIS). On the other hand, the perceived utility does not show a significant relationship with BIS.\u0000Research limitations/implications. This paper only examines the perceived time value before attending an online Masters. This perception may change after starting such courses. Additionally, there might be more factors influencing their intention toward a particular higher education system that is not mentioned in this article.\u0000Practical implications. This research can help the designers of these courses to understand the perception of the value of the time of the applicants before starting an online Master and thus, help them to plan their future marketing strategies more successfully.\u0000Originality/value. This article demonstrates the effect of the motivating factors of the applicants for enrolment in an online Master by analyzing the importance of managing and saving time, resulting in more free time.","PeriodicalId":349115,"journal":{"name":"ESIC MARKET Economic and Business Journal","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128505616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}