State and Regions. Series: Social Communications最新文献

{"title":"ЗООЗАХИСНА ТЕМАТИКА В ОНЛАЙН-МЕДІА «УКРІНФОРМ» ВОЄННОГО ПЕРІОДУ","authors":"L. Chernyavska, S. Kravchuk","doi":"10.32840/cpu2219-8741/2023.4(56).8","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2023.4(56).8","url":null,"abstract":"<p><strong><em>The purpose of the study </em></strong><em>is to characterize the trends in the thematic direction of animal protection materials in the online media «Ukrinform» during the war period.</em></p><p><strong><em>Research methodology. </em></strong><em>Methods of systematization, analysis and synthesis, and interpretation were used for the study of animal protection materials. An overview of the scientific discourse on animal protection was made. For the analysis, the monitoring of animal welfare-related publications of the online media «Ukrinform» was involved, as a media that is a source of information for the Ukrainian media.</em></p><p><strong><em>The results. </em></strong><em>The article is devoted to animal protection activities as a subject for distribution and discussion in the media space. Traditionally, animal protection as a topic remained in the background, coming forward only occasionally. However, during the crisis period, when the Ukrainian community faced the consequences of the armed conflict en masse in the active phase, attention was drawn to another group of witnesses and victims of harsh everyday life. While volunteer and animal protection organizations fight for the life, rights and welfare of animals, the Ukrainian media comprehensively covers their activities, preventing this painful topic from disappearing from the mass consciousness.</em></p><p><strong><em>Novelty. </em></strong><em>Animal protection topics acquired new forms and reached a new level during the war period. Animal protection as a field of activity in Ukraine has faced new challenges of reality and is now constantly searching for solutions to its pressing issues. The role of the media in this case is great, the more the problem is highlighted, the closer it becomes to its solution.</em></p><p><strong><em>Practical significance. </em></strong><em>The results of the research can be used in the process of studying courses on communication, ethics and human rights activities to form value foundations in students of the «Journalism» specialty, as well as media practitioners in matters of disclosing the topic of animal protection and its goals<strong>.</strong></em></p><p><strong><em>Key words: </em></strong><em>animal protection, mass media, human rights activities, information agencies.</em></p>","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"16 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139610925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ФАХОВІ ВИДАННЯ ІЗ СОЦІАЛЬНИХ КОМУНІКАЦІЙ СПЕЦІАЛЬНОСТІ 061 ЖУРНАЛІСТИКА ПРО І В УМОВАХ ВІЙНИ (ПЕРІОДУ ПОВНОМАСШТАБНОГО ВТОРГНЕННЯ)","authors":"А. Kovalenko, О. Prokopovich","doi":"10.32840/cpu2219-8741/2023.4(56).3","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2023.4(56).3","url":null,"abstract":"The purpose of the study is to reveal the activities of Ukrainian researchers in the field of «social communications» specialty 061 Journalism and to highlight their scientific achievements in the context of the impact of the Russian-Ukrainian war, the representation of their scientific achievements in professional publications.Research methodology. Monitoring, comparative, synchronous, descriptive and meta-analyses were used to achieve the goal. This approach contributes to a deeper understanding of the subject area and the identification of patterns and trends in research related to the study of publications and the general field of science «social communications», specialty 061 Journalism in the context of war.Results. The conclusions state that the relevance and novelty of scientific articles by domestic authors is indisputable, because research is carried out using sociological, structural-functional and other approaches; using communicative, receptive, conceptual and other analyses; qualitative and quantitative methods, etc. All communicative processes in the information space, general political and specialized mass media, social networks come into focus; impact on their war content; military narratives; their linguistic aspects; media literacy of the audience; manipulativeness; propaganda/counter-propaganda etc. Various social groups, information dissemination channels, influence technologies, etc. are studied in the research.Novelty. The author in the article reviews and analyzes scientific works in the field of «social communications» specialty 061 Journalism in the magazines: «Communications and Communicative Technologies», «Current Issues of Mass Communication», «Bulletin of Lviv Polytechnic National University: Journalism», «State and regions. Series: Social communications», «Scientific works of the Interregional Academy of Personnel Management. Philology», «Ukrainian Information Space», «Printing Horizons» National Technical University of Ukraine «Kyiv Polytechnic Institute named after Igor Sikorsky», «Bulletin of Lviv University. Series: Journalism» of I. Frank Lviv National University, «Obraz» Sumy State University, «Synopsis: Text, Context, Media» Borys Grinchenko Kyiv University of the period of full-scale invasion. The books on the relevant topic were analyzed in order to establish the appropriate representation, features and perspectives of the study.Practical significance. The results of this monitoring study reveal certain trends, innovative concepts and gaps in the field under study, and will also contribute to the diversification of the subject, deepening of certain aspects of research. Also, they can be used for further research on specific issues, for dissertation works, ultimately in the process of studying the courses «Methodology, organization and presentation of media research», «Challenges of the information society for journalists and journalism», «Research of public opinion and its use in journalism» etc.Key words:","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"61 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139611648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ЗОБРАЖАЛЬНІ ЗАСОБИ ЯК СКЛАДОВА ЕФЕКТИВНОЇ КОМУНІКАЦІЇ ВІДЕОКОНТЕНТУ НА ВІЙСЬКОВУ ТЕМАТИКУ","authors":"V. Goian, D. Falkowskyi","doi":"10.32840/cpu2219-8741/2023.4(56).2","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2023.4(56).2","url":null,"abstract":"The article highlights various aspects of visual means of video content on the YouTube channel of one of the leading units of the Armed Forces of Ukraine. It can be argued that this popular type of broadcasting also forms a certain type of mass communication, the target audience of which is mainly military personnel and recruits who consider this or that unit as promising for military service.The purpose of the research is to analyze visual media as a component of video content, namely, directing, videographer work, sound accompaniment and editing, to find out their functions in the perception of this content, as a tool for forming a comfortable perception of information on the example of local materials distributed on the Internet.The research methodology. In the research process, such methods were used as: systematization, for the study of theoretical material; critical review; analysis (for the study of expressive means of video content); synthesis (to establish a connection between the applications of audiovisual tools and to synthesize the successful experience of their combination); comparison (to compare the same means of information transmission in different video materials), monitoring and observation (to identify specific audiovisual tools).Novelty. For the first time, a comprehensive analysis of the visual means of the video content of the military unit intended for public communication, the color solution of the video content, computer graphics techniques and filming was carried out. We considered visual media as a component of video content and clarified their functions and role in information perception.Practical significance. The obtained results can find practical application in organizing the work of PR specialists in state structures, military educational institutions, as well as for further research in the field of military communication technology in general. Also, the results can be applied for the factual addition of disciplines related to the subjects of journalism and social communications, in particular, for the specialties «Audiovisual art and production», «Journalism», «Advertising and public relations». In addition, they can be useful as a source base for further scientific, methodical and practical developments to scientific and pedagogical workers of military educational institutions for the creation of educational materials and units for effective advertising to attract volunteers, etc.It was found that a number of visual means of the analyzed video content include (but are not limited to) the following elements: cross-editing, editing by size, aerial photography, first-person view, color correction, etc. All these tools, beyond any doubt, have a significant impact on the formation of citizens’ opinions and effective transfer of experience.Key words: visual media, montage, video content, Russian-Ukrainian war, mass media, visual image, cinematography.","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"81 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139611203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Communication Technologies of Public Speaking in Modern Media Space","authors":"T. Ivanets, K. Pyrogova","doi":"10.32840/cpu2219-8741/2023.4(56).15","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2023.4(56).15","url":null,"abstract":"The purpose of the study is to reveal the specifics and genre modifications of the public speeches of the President of Ukraine Volodymyr Zelenskyi and the head of the Zaporizhia Regional State Administration Yury Malashko in the media space of Ukraine during the period of martial law, communication technologies and stylistic features of their speeches for 2023. Research methodology. During the research, the method of analysis and synthesis was used, which made it possible to summarize information about public speaking. Also, with the help of content analysis, it was possible to analyze the emotional and semantic dominants of the speeches. The hermeneutic analysis made it possible to identify lexical and grammatical constructions in the leaders' speeches, which are used to convey information to citizens. While researching the technologies of persuasion and rational inferences, the authors applied a functional-pragmatic analysis. Results . The article presents an analysis of public speeches in the modern information space, examines the specifics of communication technologies used by speakers to inform and influence the target audience. It has been found that in order to achieve an effective result, it is worth applying the techniques of addressing and saying goodbye, which belong to different styles: official-business, artistic or journalistic. The speaker should carefully select arguments and facts that will be as concise as possible. According to the conditions of digital communication, public speeches should be adapted to the specifics of the perception of the recipients. Novelty . For the first time, information on communication technologies of public speaking, which allow to quickly inform and attract the attention of the target audience, is summarized. The speeches and addresses of the President of Ukraine, the head of the Zaporozhe regional state administration were studied and it was found that they use individual means of influencing the public. Practical meaning . The obtained data can be used for further scientific research, as well as recommendations when writing and publishing public speeches.","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"17 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139610861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ІНДЕКС МЕДІАГРАМОТНОСТІ УКРАЇНЦІВ: СПОЖИВАННЯ ТА КОРИСТУВАННЯ МЕДІА","authors":"О. Dzholos","doi":"10.32840/cpu2219-8741/2023.4(56).17","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2023.4(56).17","url":null,"abstract":"This study aims to understand the state and level of media literacy of Ukrainians as their ability to consciously perceive and critically interpret information, as well as to use a variety of mass media, based on the analysis of the «Media Literacy Index of Ukrainians: 2020–2022» study conducted by the «New Image Marketing Group» research agency with the support of the «Detector Media» NGO.Research methodology. The study uses a review of scholarly and publicistic literature on the topic, including a search of academic databases and other relevant materials. To achieve the goal, bibliographic, comparative, and statistical methods were used, as well as definitive analysis to clarify the definition of the «media literacy» term. The bibliographic method involves the study of legislative documents and their analysis. Statistical and comparative methods were used to interpret the «Media Literacy Index of Ukrainians: 2020–2022» study results.The results of the study show that the level of the overall media literacy index of Ukrainians increased in 2020–2022. The share of the audience with an above-average level of media literacy increased from 55% to 81%. There is a certain correlation between the level of media literacy and the level of education: the lower the educational status, the lower the media literacy index. Significant differences in the level of media literacy are also observed among people with different financial statuses: the higher the level of welfare, the higher the index. There have also been shifts in the understanding of the role of the media in society: the percentage of citizens who believe that the primary mission of the mass media is to inform the public about socially significant events has increased from 54% to 69% during 2022. The share of Ukrainians who believe that the media work in the interests of the state and society generally increased over the past two years, from 8% to 31% and from 8% to 15%, respectively. Among the changes in the media preferences of Ukrainians, it is worth noting a strong increase in interest in Ukrainian-made media content (63%). At the same time, from 68% to 81% of Ukrainians have completely abandoned Russian-made media content (including music). The role of Internet media has increased. Compared to 2020, in 2022, the number of consumers of social and political content in messengers increased 2.5 times (from 19% to 49%). The importance of the problem of disinformation is emphasized by 61% of the audience (compared to 57% in 2020). The share of Ukrainians who detect disinformation by looking for a link to a source in the information material has increased (39% compared to 28%). The number of Ukrainians who check information for accuracy has almost doubled, from 24% to 47%.Novelty. The «media literacy» concept was introduced into academic circulation in accordance with the Law of Ukraine «On Media». The article suggests combining the efforts of the state and civil society to implement media literacy","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"63 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139611463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ТРАНСФОРМАЦІЯ РОБОТИ РЕДАКТОРА В УМОВАХ КРОСМЕДІЙНОГО ВИРОБНИЦТВА ШКІЛЬНИХ ПІДРУЧНИКІВ","authors":"О. Herasymova","doi":"10.32840/cpu2219-8741/2023.4(56).10","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2023.4(56).10","url":null,"abstract":"<p><em>The spreading of printed school textbooks with digital educational materials on the market of educational literature transforms the editors’ workflow and publishing’s production process.</em></p><p><strong><em>The purpose </em></strong><em>of the research is to collect the editorial team experience across one publishing house in working on cross-media school textbooks and based on it to describe changes in the structure of editorial work.</em></p><p><strong><em>Research methodology. </em></strong><em>This paper describes the results of the study conducted by surveying the editorial team of UEPC </em><em>«</em><em>Orion</em><em>»</em><em> with a self-completion questionnaire followed by semi-structured interviews of respondents. The method of comparative analysis was employed to indicate the changes in the structure of the editor’s work under the conditions of cross-media production.</em></p><p><strong><em>Results. </em></strong><em>It was concluded that the classic editors’ workflow is supplemented with the new processes of preparing digital educational content, and is broadened because of creating the interaction between printed and electronic editions or digital content. The editors feel the novelty of cross-media production, the expansion of the editing process, and the lack of competencies aiming to work with digital educational content. The study outlines the checkpoints of the editor’s workflow on school textbooks with electronic content.</em></p><p><strong><em>The novelty.</em></strong><em> The research attempts to organize the editors’ workflow of the publishing’s production of cross-media textbooks according to the stages of editing and to identify the debatable issues of the process.</em></p><p><strong><em>Practical significant. </em></strong><em>The results of this survey, apart from coming out with the editors’ thoughts, will help to systematize the experience of Ukrainian educational literature editors in the context of cross-media production and draw the attention of the publishing and educational community to production problems of textbooks with electronic interactive apps.</em></p><p><strong><em>Key words:</em></strong><em> digital educational content, cross-media, cross-media textbook, electronic interactive application, editing.</em></p>","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"59 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139611500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"КОМУНІКАЦІЙНІ СТРАТЕГІЇ ПОПУЛЯРИЗАЦІЇ УКРАЇНСЬКОЇ КУЛЬТУРИ НА ПРИКЛАДІ ІНСТАГРАМ-ПРОЄКТІВ СОФІЇ БЕЗВЕРХОЇ @KRAPKA.KRAPKA","authors":"V. Kovpak, А. Lutsenko","doi":"10.32840/cpu2219-8741/2023.4(56).1","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2023.4(56).1","url":null,"abstract":"The purpose of the study is to analyze communication strategies for the popularization of Ukrainian culture using the example of the Instagram projects of Sofia Bezverha @krapka.krapka.Research methodology. The following methods were used during the research: classification (types of communication strategies), discourse analysis (content analysis taking into account historical, political and social circumstances), synchronic method (emphasis on the conditions of a full-scale Russian invasion of Ukraine), BuzzSumo content marketing analytical tool. Results. The article describes the concepts of «Instagram projects», «communication strategies», «narrative regulation» in the information and cognitive war. Taking into account the results of expert research on the popularity of social networks as communication channels, the analysis of the content of Instagram projects, which chose as their thematic focus the popularization of Ukrainianness as a national identification practice in the conditions of war, is relevant and promising for educational and educational practices. Communication strategies of Sofia Bezverhoya’s blog – thematic posts of counter-propaganda regarding Ukrainian culture, special projects, collaborations with artists, online and offline lectures, podcasts, reels; vlogs dedicated to Ukrainian traditions, selections of literature, etc. – break the stereotype about the low demand for intellectual content and popularize the practices of «decolonization of thinking».The scientific novelty consists in the revealed mechanics of applying communication strategies for the popularization of Ukrainian culture within the Instagram projects of the blog of Sofia Bezverha @krapka.krapka for the narrative regulation of this issue in the information space and confirmation of the effectiveness of these practices with a monitoring Internet resource (due to the intensification of the author’s presence in the information field outside the blog).Practical meaning. The practical significance of the article and the perspective of research on the communication strategies of Instagram projects for the popularization of Ukrainian culture during the Russian-Ukrainian war are evidenced by the analyzed dynamics of the audience’s interest in content designed to «decolonize» thinking, to study Ukrainian culture as a component of national security and national identification.Key words: Instagram projects, national identity content, narrative regulation, communication strategies, popularization of culture.","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"69 26","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139611768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"БІЗНЕС-МОДЕЛІ ОСНОВНИХ ГРАВЦІВ НА ПОЛІ ЦИФРОВОЇ ДИСТРИБУЦІЇ ЕЛЕКТРОННИХ КНИЖОК В УКРАЇНІ. 2011–2023","authors":"М. Zhenchenko","doi":"10.32840/cpu2219-8741/2023.4(56).11","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2023.4(56).11","url":null,"abstract":"<p><em>A new field of e-book distribution has emerged and developed in Ukraine due to the impact of digital technology on the publishing industry.</em></p><p><strong><em>This research aims to</em></strong><em>: Identify the key players in the field of digital distribution of e-books by Ukrainian publishers from 2011 to 2023. Analyse and describe the value propositions and business models of digital book distribution start-ups in Ukraine.</em></p><p><strong><em>Research methodology. </em></strong><em>The study analyses the value propositions and business models of various companies operating in e-book distribution in Ukraine, using the case study method and mystery shopping. The generalisation of the data obtained as a result of the case study was achieved by using historical, analytical, synthetic and comparative methods, classification methods and a systematic approach.</em></p><p><strong><em>Results. </em></strong><em>Thirteen players were found to be active in e-book distribution between 2011 and 2023 (seven entered the market in 2011</em><em>–</em><em>2018 and another six in 2019</em><em>–</em><em>2023), with three platforms closing in the last five years. Of the ten active players, six specialise in e-book sales with a «digital only» business model (Booxters, Booknet, Chytanka, Librarius, Pocketbook) and four are online bookstores with an omnichannel business model, selling both print books and e-books (Yakaboo, KnigoLand, Knygarnya «E», Nash format). The main business model for all players in e-book distribution is direct sales, although distributors are increasingly adopting combined business models (direct sales plus subscription). A positive trend is the implementation in the field of digital distribution of e-books in Ukraine of business models that are popular in foreign digital publishing, in particular, self-publishing (Booknet) and e-book lending (Librarius). Important for the development of Ukrainian digital book production and sales is the focus of distributors on ensuring closed access and strict protection of book content against piracy sharing.</em></p><p><strong><em>The novelty </em></strong><em>lies in the development of a chronological list of the main players who have worked (or are working) in the field of digital distribution of Ukrainian e-books; identifying their business models and analysing their value propositions: e-book formats, types of access to content and ways of protecting content.</em></p><p><strong><em>Practical significant</em></strong><em>. The results of this research will be used in lectures for students of the educational program «Publishing and editing» in Ukrainian universities, and will also draw the attention of the publishing community to the problems of the development of digital book publishing.</em></p><p><strong><em>Key words</em></strong><em>: bookselling, business models, digital distribution, digital book publishing, e-book, field of digital distribution, omnichannel.</em></p>","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"32 24","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139610410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ПРИНЦИПИ ПОРУШЕННЯ ЕСТЕТИКИ ТЕЛЕВІЗІЙНОГО МОВЛЕННЯ НА ПРИКЛАДІ ВЕДУЧИХ «24 КАНАЛУ» – КАТЕРИНИ СОЛЯР ТА АРТЕМА ОВДІЄНКА","authors":"І. Putsiata","doi":"10.32840/cpu2219-8741/2023.4(56).16","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2023.4(56).16","url":null,"abstract":"<p><em>The article defines that <strong>the purpose of the research</strong> is to analyze the principles of violation of the aesthetics of television broadcasting on the example of the presenters of «Channel 24» – Kateryna Solyar and Artem Ovdienko.</em></p><p><strong><em>The methodological basis of the research </em></strong><em>is the systematic, comparative, and induction method. Thus, the systematic method was used in order to reveal the integrity of the scientific views of Ukrainian and foreign researchers regarding the specifics of communication and speech behavior of the presenter on television. The comparative method made it possible to analyze the principles of the violation of television broadcasting on Channel 24 hosted by Kateryna Solyar and Artem Ovdienko. The method of induction was used to study the informational material by means of the analysis of general conclusions.<strong></strong></em></p><p><strong><em>The results. </em></strong><em>According to the conducted research, the TV broadcast of presenters Kateryna Solyar and Artem Ovdienko on Channel 24 contains a significant number of linguistic and stylistic mistakes. In addition, presenters are characterized by incorrect pronunciation, they often use Russianisms and some colloquial, colloquial and slang words.</em></p><p><em>Therefore, when analyzing the principles of violation of television broadcasting on Channel 24 by presenters Kateryna Solyar and Artem Ovdienko, it is important to note that they are dominated by Russianisms and unnatural pronunciation of sounds in the Ukrainian language, their use of fragments from the Russian language.</em></p><p><strong><em>Scientific novelty. </em></strong><em>For the first time, the principles of violation of the aesthetics of television broadcasting were analyzed using the example of the presenters of Channel 24 – Kateryna Solyar and Artem Ovdienko.</em></p><p><strong><em>Practical significance. </em></strong><em>The main results and conclusions can be used for the formation of aesthetic broadcasting on television for linguistic education of all social strata of our citizens, raising the level of speech culture, fostering a respectful attitude towards the Ukrainian language.</em></p><p><strong><em>Key words: </em></strong><em>aesthetics, television broadcasting, means of mass communication, lexical and morphological archaisms, information space.</em></p>","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"36 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139610465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Television Journalism: Information Technologies during Distance Education","authors":"А. Ternova","doi":"10.32840/cpu2219-8741/2023.4(56).20","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2023.4(56).20","url":null,"abstract":"<p><strong><em>The purpose of the article</em></strong><em> is to analyze new forms and methods of distance education for television journalism students in a higher education institution during the Covid-19 pandemic and the use of modern digital technologies for the production of audiovisual content during the full-scale invasion of Ukraine by Russia.</em><em></em></p><p><strong><em>Research methodology. </em></strong><em>A set of methods was used in the course of the research. The description of distance learning technologies is based on the analysis, synthesis and systematization of the material; the method of comparison has become the key in the study of modern mobile applications as the main tools in the acquisition of practical skills and abilities by prospective television journalists.</em></p><p><strong><em>Results.</em></strong><em> The formation of new approaches to online teaching of practical television journalism courses is an urgent need nowadays. The systematization of the research results shows that distance education in times of emergency in Ukraine has become one of the most effective learning technologies, and it is developing quite rapidly due to advances in information technology and computer hardware. Today, the Moodle e-learning system is a powerful platform for mastering a number of practice-oriented courses. At the same time, new tools and instruments are emerging to help develop practical skills in the chosen specialty. Thanks to a number of mobile applications with various editors, prospective TV professionals can use in practice their library and a fairly wide range of both traditional and more complex functionality: Emotion Sense Technology (Magisto), 4D special effects (Likee), live broadcasts, filming and simultaneous publication of audiovisual content on the web, etc.</em></p><p><strong><em>Novelty. </em></strong><em>Analyzing the best practices of teaching professional disciplines in television journalism in a distance format and finding new forms and methods for mastering these practical courses is the way to provide quality educational services and the key to successful graduate fulfillment in the media industry.</em><em></em></p><p><strong><em>Practical significance. </em></strong><em>The use of modern technologies and mobile applications in distance education (along with available educational and methodological materials) will help students acquire the set of practical skills necessary for further independent work, despite the challenges of today.</em><em></em></p><p><strong><em>Key words: </em></strong><em>television journalism, distance learning, digital technologies, mobile applications, media content production, distance media education.</em></p>","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"75 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139611078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}