State and Regions. Series: Social Communications最新文献

{"title":"СТАН СВОБОДИ ПРЕСИ НА ТЕРИТОРІЇ ЖИТОМИРЩИНИ (1838–2020 РР.)","authors":"Z. Partyko, V. Stanchyk","doi":"10.32840/cpu2219-8741/2022.4(52).9","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2022.4(52).9","url":null,"abstract":"<span style=\"text-decoration: underline;\"><span style=\"text-decoration: underline;\"></span></span><p><strong><em>The purpose</em></strong><em> of the research is to compile a time series of changes in the degree of freedom of the press in the territory of Zhytomyr Region in the period from 1838 to 2020, based on an expert survey.</em></p><p><strong><em>Research methodology.</em></strong><em> The main ones used were (a) the method of observation in the form of a survey (expert), as well as (b) the method of calculations.</em></p><p><em>The questionnaire was anonymous, but it contained a block with questions about general information about the experts (gender, age, basic education, academic title, scientific degree). The questionnaire was completed in a Google form. To construct a time series, five-year periods were chosen as the studied interval (38 of them turned out to be). A 10-point scale was chosen for the questionnaire (0 – no press freedom, and 9 – maximum press freedom).</em></p><p><strong><em>The results.</em></strong><em> Ten completed questionnaires were received. The academic title of the majority of experts (six persons) is professor (60%), the rest are associate professors (40%). Most of the interviewees, namely six people (60%), indicated that they are journalists by basic education, two have a philological education (20%), and another two have a history education (20%).</em></p><p><em>The results of the research are presented in the form of a table and a diagram.</em></p><p><em>The degree of freedom of the preess begins with an average score of 2.8 points (1835) and ends with a score of 6.5 points (2020). The extreme values of the degree of freedom of the press are: minimum – 0.5 (1935–1939) and maximum – 6.8 (2005–2009) points.</em></p><p><strong><em>The novelty</em></strong><em> of the research lies in the fact that data on the degree of freedom of the press in quantitative terms for the territory of Zhytomyr region in the period from 1838 to 2020, according to our assessment, were obtained for the first time in the world.</em></p><p><strong><em>Practical meaning.</em></strong><em> The obtained results can be used: a) when evaluating the state of freedom of the press for the specified time period, i. e. 1838–2020, in Ukraine; b) during a comparative assessment of the state of freedom of the press in Zhytomyr region in 1838–2020 and in other regions of Ukraine; c) when detecting the dependence (if it exists) between the number of publications in Zhytomyr region in 1838–2020 and the degree of freedom of speech.</em></p><p><strong><em>Key words:</em></strong><em> freedom of the press, number of publications, Ukraine, Zhytomyr region, 1838–2020.</em></p>","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121679170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"РЕЗУЛЬТАТИ ЦІЛЬОВОГО ОПИТУВАННЯ «ПЛАГІАТ ЯК ПОРУШЕННЯ АКАДЕМІЧНОЇ ДОБРОЧЕСНОСТІ»","authors":"O. Ryzhko","doi":"10.32840/cpu2219-8741/2022.4(52).16","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2022.4(52).16","url":null,"abstract":"The purpose of the study is to adjust the content of the «Plagiarism and academic integrity» academic subject on basis of the answers to the outlined survey.Research methodology. To find out the opinion of the respondents regarding the effectiveness of the «Plagiarism and academic integrity» academic subject, despite working in the conditions of a full-scale war in Ukraine, and to adjust the content of this academic subject under the study results, a survey (conducted on May 09–26, 2022) by the method of purposive sampling with Google Forms was used. It covered 67 respondents. This is 69.1% of the general population, that are the students with whom the author worked within this academic subject. The questionnaire contained 6 questions: 3 open-ended questions and 3 close-ended questions. To process the received information, the study used methods of generalization and analysis of information: systematization, grouping, qualitative (text analysis, classification) and quantitative (digital data) methods of data interpretation. The results are presented as a detailed verbal description.Results. It was found that for 100% of the respondents, the academic subject opened up new knowledge and for 97% helped to master new skills important for maintaining academic integrity. The interviewees testify that the educational course is mostly balanced and creative, but it is still worth adding some items about plagiarism in artistic fields; increase the number of training exercises to develop the skills to compose list of references, to use citations, to create paraphrases and compilations, etc.; focus more on enhancement of basic competencies. Almost 75% of the respondents noted that studying the course prompted them to investigate more deeply the problems of academic integrity in general and plagiarism in particular. Respondents are most interested in creative industries, such as music, cinema, and literature, which means that it will be necessary to offer such formats for acquiring knowledge and skills that combine approaches and principles of academic integrity with course issues, for example, the creation of podcasts devoted to the prevention of plagiarism in various fields.Novelty. A number of issues are outlined that should be included in the course content, such as plagiarism and photography, plagiarism and stand-up, plagiarism and social media. Competences are highlighted, which, although they are fundamental in obtaining higher education (critical thinking, generating ideas, analyzing information) can be deepened in mastering of this academic subject.Practical importance. The obtained results will be used to adjust the content of the «Plagiarism and academic integrity» academic subject.Key words: academic integrity, plagiarism, violation of academic integrity, academic course.","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132573798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"СУЧАСНІ МЕТОДИ ВПЛИВУ НА ПІДСВІДОМІСТЬ ГЛЯДАЦЬКОЇ АУДИТОРІЇ В ТЕЛЕМАРАФОНІ «ЄДИНІ НОВИНИ»","authors":"I. Putzyata","doi":"10.32840/cpu2219-8741/2022.4(52).10","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2022.4(52).10","url":null,"abstract":"<p><strong><em>The purpose </em></strong><em>of the article is to analyze modern methods of influencing the subconscious of the audience in the telethon «Yedini Novyni».</em></p><p><strong><em>Research methodology. </em></strong><em>To realize the purpose of the research, a comprehensive approach to the selection of the main research methods was used, namely: observation – for the analysis of the telethon «Edyny Novyni»; historical – for the study of phenomena in the process of their occurrence and in the dynamics of development; generalization and formulation of conclusions. And the implementation of the system approach helped to investigate in more detail modern methods of influencing the subconscious of the audience.</em></p><p><strong><em>The results. </em></strong><em>It was determined that the modern information society is equated with the concept of «information war», which is characterized as a special form of influence on citizens from other countries in peacetime or wartime due to the dissemination of relevant information and the protection of citizens of one’s country from such influence. Due to the start of a full-scale war of Russia against Ukraine, which took place on February 24, 2022, the national telethon «Edyny Novyny» began its work with the aim of refuting Russian propaganda and fakes related to the situation in Ukraine.</em></p><p><em>After analyzing the structure of the national telethon, it was found out that it consists of informational teleplots with different topics: socio-political, military, economic, medical, cultural-historical, sports, scientific, logistical, etc. In addition, as part of our research, one of the issues of the national telethon was analyzed. And in accordance with the purpose of the research, modern methods of influencing the subconscious of the viewing audience of the telethon «Edyny Novyni» were considered.</em></p><p><em>Thus, the most common method of influencing the subconscious of the audience is capture, infection, information blockade, joining, word play, creation of information reality.</em></p><p><strong><em>The scientific novelty </em></strong><em>of the article lies in the fact that, for the first time, an attempt was made to outline modern methods of influencing the subconscious of the audience in the telethon «Edyni Novyni».</em></p><p><strong><em>Practical meaning.</em></strong><em> The results of the research can be used for the development of measures for the formation of information culture in the audience.</em></p><p><strong><em>Key words:</em></strong><em> methods, mass media, subconsciousness, information war, telethon.</em></p>","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117039500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"СОЦІАЛЬНОКОМУНІКАЦІЙНА КОНЦЕПЦІЯ ПРОПАГАНДИ ФАШИЗМУ С. ЧАХОТІНА: ПРОЄКЦІЯ НА «РАШИЗМ»","authors":"I. Bondarenko","doi":"10.32840/cpu2219-8741/2022.4(52).13","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2022.4(52).13","url":null,"abstract":"<p><strong><em>The purpose</em></strong><em> of the article is the analysis and representation of the unexplored scientific heritage of S. Chakhotin, in particular, the concept of the psychological impact of political propaganda.</em></p><p><strong><em>Research methodology.</em></strong> <em>In the process of studying the model of the psychological impact of political propaganda, the methods of analysis and synthesis were applied – to mark and differentiate the basic concepts of the communication process; the Grounded theory methodology made it possible to collect and analyze factual material to determine the social and communication specifics of S.</em><em> </em><em>Chakhotin’s theory; the social engineering approach made it possible to determine the technological resource of communication technologies.</em></p><p><strong><em>The results.</em></strong><em> S. Chakhotin distinguished two forms of political propaganda – «rational propaganda» or «scientific propaganda», based on the intelligent use of information resources, and «retroactive» or «violent» propaganda that uses the mechanism of total aggression. At the same time, the techniques of effective political propaganda in both the first and second cases are identical. The communication basis of this technology has a pyramidal structure: the basis is a philosophical teaching (for example, Marxism), the next concept is a political program, then a slogan, and the top of the pyramid is a graphic symbol. The researcher made interesting comments about the technology of promoting graphic symbols among the masses.</em></p><p><strong><em>Novelty.</em></strong><em> The article presents an unexplored concept of the psychological impact of political propaganda on the masses of S. Chakhotin; theoretical aspects of teaching are superimposed on modes of Russian propaganda.</em></p><p><strong><em>Practical importance.</em></strong><em> The results of the article can be used in the educational process of a higher school, as well as in the reconstruction of the historical foundations of the development of the science of social communications. </em></p><p><strong><em>Key words:</em></strong><em> influence, masses, narrative, crowd, symbol, social engineering, propaganda, advertising.</em></p>","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116726204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ФУНКЦІОНУВАННЯ РАДІО В ПЕРІОД ПРИРОДНИХ ВИКЛИКІВ ТА КАТАКЛІЗМІВ","authors":"V. Kostiuk, Y. Kostiuk, O. Usmanova","doi":"10.32840/cpu2219-8741/2022.4(52).7","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2022.4(52).7","url":null,"abstract":"<p class=\"AA\"><strong><em>Article’s purpose</em></strong><em> to identify the conditions of radio’s operation in time of nature challenges and disasters.</em><em></em></p><p class=\"AA\"><strong><em>Research methodology.</em></strong><em> Include the analysis scientific-sources base on a se- lect question, monitoring, synthesis. For identifying the features of practical operation radio in period of disasters, we created information request to editions, which included such questions as: how did broadcast change in period of Covid, what kind of correction had journalists members, how did Covid influence on commercial of broadcast?</em><em></em></p><p class=\"AA\"><strong><em>Results. </em></strong><em>When the nature disasters bring global threats to society, medias get start to play new role – an element, which helps people in the fight with that cataclysms. They try to give the audience emergence, operative information services, work as a communication channel between civilians and government organisations. Beyond this, the work of audiovisual speakers characterise such options: the work and home has the same location; the word, aired by journalist, has the same value as a medicines; deejay use to works as a psychologist – talk to the audience calm and fluent about the questions, concerning them, do not leave them alone with the problem. Also, we emphasis, that changed the content of advertising: housing, jewellery and car’s moved to the second stair, but medicines, product and thing delivering, techno equipments became in main focus of radio’s commercial.</em><em></em></p><p class=\"AA\"><strong><em>Novelty. </em></strong><em>Unique thesis of functioning abilities of the radio in the period of the pandemic.</em><em></em></p><p class=\"AA\"><strong><em>The practical significance.</em></strong><em> The research results can be used during the further study of journalists in the hard period of life: nature challenges, blackouts, even the war.</em><em></em></p><p class=\"AA\"><strong><em>Key words: </em></strong><em>radio, emergency situation, Covid-19, radio’s audience.</em><em></em></p>","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125915864","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ПРОПАГАНДА ТА МЕДІАРЕАЛЬНІСТЬ ЯК ІНСТРУМЕНТИ ВЕДЕННЯ ІНФОРМАЦІЙНОЇ ВІЙНИ: ЛОКАЛЬНИЙ ВИМІР","authors":"K. But","doi":"10.32840/cpu2219-8741/2022.4(52).4","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2022.4(52).4","url":null,"abstract":"The purpose of the study is to to consider the local dimension of propaganda as a component of media reality in modern public discourse and to clarify its functions and role in conducting information warfare.Research methodology. The following methods were used in the research process: systematization, analysis and synthesis, comparison. Results. The analyzed source base reveals that the toolkit for constructing media reality in Russian propaganda materials includes the following elements: stereotypes, framing, selection method, manipulation of opinions, use of conflicts, storytelling, use of actions/actors, emphasis on violation of norms, propaganda methods, preferences, genre specificity, reporting elements, visual tools, etc. The study indicates that, unfortunately, there are many elements of Russian propaganda in the modern local dimension of media discourse. On the one hand, the messages of these propaganda materials are aimed at an audience with a lack of critical thinking and a low level of media literacy. However, the toxic content in the distribution of such messages in the temporarily occupied territories of the Zaporizhzhia region is also realized to a wider audience, since the residents of these cities and villages have no or almost no access to Ukrainian sources of information, have unstable communication, and are in an information vacuum. All these are favorable conditions for the effective spread of Russian messages in the minds of our fellow citizens.Practical significance. The results of the research can be used during courses related to the topics of propaganda, construction of media reality, modern history of Ukraine, journalism and social communications, in particular, for the specialties «Journalism», «Advertising and public relations», «Information business». In addition, they can be used as materials of informational and educational significance, a source base for further scientific and practical developments, as well as in the work of media workers to counter enemy propaganda in conditions of information warfare. Equally important is that they can form the basis of the formation of Ukraine’s strategic narrative.Key words: propaganda, media reality, fakes, narratives, information war, media literacy, key messages, temporarily occupied territories of Zaporizhzhia region, manipulation, fact-checking.","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134401557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"КОНЦЕПТУАЛЬНІ ВЕРБАЛІЗАТОРИ ОПОЗИЦІЇ «ПОБРАТИМ – НЕДРУГ» У МЕДІАТЕКСТАХ ПРО РОСІЙСЬКО-УКРАЇНСЬКУ ВІЙНУ","authors":"H. Mykytiv","doi":"10.32840/cpu2219-8741/2022.4(52).18","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2022.4(52).18","url":null,"abstract":"<p><strong><em>The purpose of the research</em></strong><em> is the conceptualization of verbal means of forming images of sworn brother and enemy in modern media texts about the Russian-Ukrainian war.</em></p><p><strong><em>Research methodology</em></strong><em>. Methods of generalization, synthesis, systematic and semantic analysis, structural and functional analysis were used in the course of writing the article, which made it possible to single out and systematize the means of forming the images of sworn brother and enemy in modern media texts about the Russian-Ukrainian war, their comparison and contrast, clarification of symbolic meaning, structure and peculiarities of functioning identification in the modern information space.</em></p><p><strong><em>The results</em></strong><em>. According to the results of the research, it was determined that the verbal conceptualization of the information content of the modern media text contributes to a deeper understanding of the symbolic images used in the coverage of the russian-Ukrainian war. Having studied individual conceptual formations, the author agrees with the importance of studying the origin of lexemes, which act as conceptual verbalizers of the opposition </em><em>«</em><em>sworn brother – enemy</em><em>»</em><em>, points to the peculiarity of the functioning of symbolic images in the information society. It was found that the oppositional compound </em><em>«</em><em>sworn brother – enemy</em><em>»</em><em> in the modern media text is endowed with an expressive symbolic sign, which is formed by the verbal context. The symbol indicates the semantics with which these images are endowed. The author proves that this meaning is beyond our perception and is formed on a subconscious level; indicates the associative correlation of a friend with protection, security, trust, and an enemy – with death, destruction, enmity; notes that with the help of archetypal symbols used in modern media texts in the coverage of the Russian-Ukrainian war, meanings that are beyond our understanding, live in the unconscious depths of the soul and unite people into an ethno-cultural community.</em></p><p><strong><em>Novelty.</em></strong><em> For the first time, verbal means of forming symbolic images of sworn brother and enemy in modern media texts about the Russian-Ukrainian war were systematized; their structural and semantic features were determined and their symbolic meaning was clarified. It was proved that the verbal images-symbols </em><em>«</em><em>sworn brother</em><em>»</em><em> and </em><em>«</em><em>enemy</em><em>»</em><em> represent two vectors of knowledge. In particular, the symbolic image of a </em><em>«</em><em>sworn brother</em><em>»</em><em> is associated with a combatant, comrade-in-arms, associate, sworn brother, a close friend, as it is based on the archetype of protection, freedom, trust, security, the conceptual implications of which are safety, tranquility, peace. The opposite meaning is give","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"91 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133227614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ВІЗУАЛІЗАЦІЯ ДАНИХ У ПРОЄКТНІЙ ДІЯЛЬНОСТІ","authors":"A. Baranetska","doi":"10.32840/cpu2219-8741/2022.4(52).12","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2022.4(52).12","url":null,"abstract":"The purpose of the study is to highlight the role and ways of visualization in project activities.Research methodology. During the study of theoretical and methodological base on the issue of visual transformation of information, methods of analysis and synthesis were used; in the process of considering the ways of applying the visual/infographic component in the project activity, the descriptive method and method of generalization were involved; the studying of aspects of visual component implementation in modern practices was carried out with the help of method of receptionThe results. The current study is focused on the comprehension of phenomenon of visualization and infographic instruments in project activities. Today, the visual organization of an information message is recognized as a powerful component in establishing interaction with external and internal groups of the public. It is noted that this way of data interpretation contributes to a better perception and memorization of the relevant meanings by the recipients. It is emphasized that this approach to publicizing information is a powerful factor in promotion of any projects. The algorithm of visual reproduction of the material is characterized as a simplified form of its presentation, which contains the result of an in-depth content analysis. The variety of infographic types of data transcoding is noted. Attention is focused on such ways of visual communication as storytelling/longread and timeline, which take special place according to the principles of information representation.The novelty of the research consists in the representation of visual/infographic component as a multifunctional phenomenon, which contributes to projects realization at various levels of their implementation, in particular: during the formation of company identification components, the actual presentation of the idea itself and the process of its implementation at the level of each stage.The practical significance of the research is revealed in the representation of the algorithm and variations of visual/infographic component application in modern project practices.Keywords: visual communication, data visualization, infographics, project activity, storytelling/longread, timeline, information and communication activity.","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"18a 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128191425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"СИНДИКАЦІЯ КОНТЕНТУ – ЕФЕКТИВНИЙ ШЛЯХ ІНФОРМУВАННЯ ЧИТАЦЬКОЇ АУДИТОРІЇ","authors":"A. Dosenko","doi":"10.32840/cpu2219-8741/2022.4(52).14","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2022.4(52).14","url":null,"abstract":"<p><strong><em>T</em></strong><strong><em>he aim </em></strong><em>of the article is a detailing of the concept of «content syndication» as an effective way of informing the readership.</em></p><p><strong><em>The following methods</em></strong><em> formed the methodological base of the research: comparative analysis of scientific points of view and practical component, description of the concept of «syndication»; offering one's own author's vision of the term – syndication of content on the Internet.</em></p><p><strong><em>The results</em></strong><em>. The article considers the issue of content syndication of communication platforms, which contributes to the fruitful work of communication specialists with the target audience. Sufficient attention of contemporaries is paid to the concept of «content», while the phenomenon of syndication is little researched. Rapid filling of platforms with content highlighting pressing issues became important for Ukrainians with the beginning of a full-scale invasion of the aggressor country. The importance of receiving information quickly and qualitatively from various alternative sources (besides traditional media) is relevant for that part of the population that is in temporary occupation. Therefore, the ability to quickly find a resource for a consumer and quickly distribute it for a media person is extremely urgent today.</em></p><p><em>The work offers the author's vision of the concept of «content syndication» and analyzes the algorithm of cooperation with the readership. Six main steps are proposed, but it is worth noting that they are not a panacea in the work of a communications specialist or opinion leader, as they can be reduced or supplemented depending on the situation, conditions and issues that arise.</em></p><p><strong><em>The novelty</em></strong><em> of the obtained results is that the vision of content syndication as a holistic process in applied social and communication technologies is systematized and described.</em></p><p><strong><em>The practical</em></strong><em> significance of the study lies in the description of content syndication from the perspective of modern information and communication processes. In social communications, there is no detailed description of web content syndication as a process of working with the audience, which is the relevance of the research topic.</em></p><p><strong><em>Key</em></strong><strong><em> </em></strong><strong><em>words: </em></strong><em>content, content syndication, readership, information processes</em>.</p>","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121462348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"«ОРКИ» ЯК КОНЦЕПТ ТІЛЕСНОСТІ В МЕДІАРЕАЛЬНОСТІ НА ТЛІ РОСІЙСЬКОГО ВТОРГНЕННЯ В УКРАЇНУ","authors":"V. Babenko","doi":"10.32840/cpu2219-8741/2022.4(52).17","DOIUrl":"https://doi.org/10.32840/cpu2219-8741/2022.4(52).17","url":null,"abstract":"<p><strong><em>Objective of the study</em></strong><strong><em> </em></strong><em>–</em><em> </em><em>consider the symbolic coding of the physicality under the concept of an «orc» as a communicative practice of mass media during the Russo-Ukrainian War. </em></p><p><strong><em>Methods of the study.</em></strong><em> In the process of the study, were used methods of systematization of open data sources, analysis, and interpretation. Due to the usage of the comparative-historical analysis, a transformation of the communicative tradition of usage of the «orc» lexem was discovered in mass media discourse from 2013 to 2022.</em></p><p><strong><em>Results.</em></strong><em> The usage of the «orc» lexem in several contexts in mass media was studied: as a denomination of Russian militaries and citizens of the Russian Federation, which was established by the Ukrainian segment of media reality, and as a self-denomination of residents of the Russian Federation. The usage potential of this lexem under the communicative strategies of the information warfare was outlined. </em></p><p><em>The «orc» concept as a physicality tool in symbolic codes of the informational landscape was considered. The study determines in which was its prominent physical imagery in communication forms worldview filters of perception of the information. </em></p><p><em>The introduced concepts are evaluated. A custom view on the ethic relevance of the usage of the «orc» lexem in mass media is provided. Assumptions regarding the further perspective of this language practice are voiced out. </em></p><p><strong><em>Novelty.</em></strong><em> Mass media remain the principal tool of representation of new meanings in the symbolic coding of the events that take place during the Russo-Ukrainian War. Messages that are fixed in this way have become the object of studying not only in scientific investigations of social communications, but also of linguistics and media psychology. The analysis of popularity of the «orc» concept in mass media and meme culture in Ukrainian journalism studies has received single episodes of attention. Apart from this, separate research works contained value judgement of the ethic problems of this communicative practice, which fact narrows down the understanding of its cultural phenomenon. </em></p><p><strong><em>Practical significance.</em></strong><em> The results of this research can be used in the studies dedicated to media awareness, hate speech in mass media and memes (the approach that researches functionality of memes as entities of cultural information). also, the study may be interesting to practical journalists as a means of studying the impact of emotional-imaginative content on their audience. </em></p><p><strong><em>Key words:</em></strong><em> full-scale war, Russo-Ukrainian War, orcs, mass media, mass media means, media reality, image of the enemy, physicality, meme, visual image.</em></p>","PeriodicalId":345460,"journal":{"name":"State and Regions. Series: Social Communications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129504592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}