Entrepreneurship & Marketing eJournal最新文献_第5页

Window Shopping 逛街

Entrepreneurship & Marketing eJournal Pub Date : 2014-01-04 DOI: 10.2139/ssrn.2374720

Oz Shy

引用次数: 1

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India 视觉营销对消费者冲动购买行为的影响——以印度艾哈迈达巴德中央购物中心为例

Entrepreneurship & Marketing eJournal Pub Date : 2013-10-01 DOI: 10.13189/UJM.2013.010206

Neha Mehta, P. Chugan

引用次数: 100

Social Media for Start-Ups - An Effective Marketing Tool 初创企业的社交媒体——一个有效的营销工具

Entrepreneurship & Marketing eJournal Pub Date : 2013-09-29 DOI: 10.2139/SSRN.2333262

Vidisha Sharma, V. Bharathi

{"title":"Social Media for Start-Ups - An Effective Marketing Tool","authors":"Vidisha Sharma, V. Bharathi","doi":"10.2139/SSRN.2333262","DOIUrl":"https://doi.org/10.2139/SSRN.2333262","url":null,"abstract":"Social computing involves the use of online social media tools such as Facebook, Twitter, YouTube and LinkedIn to reach consumers in innovative ways. Businesses of all types are getting involved in social media in an attempt to reach to a new audience and reinforce their ties with existing customers. As one is starting a new business, the major concern is with creating a product or service offering, finding first customers, building partnerships to help grow more quickly and ensuring one has enough money to sustain the company. The question in hand is, does social media play a role in helping one get their business off the ground. Is it worth investing your time in social media early in your start-up? Do social media really make a difference in marketing efforts?The purpose of this study is to investigate how marketing efforts in social media can be successful in attracting customers for start-up companies. It also tries to understand how an owner of a start-up, recognize using social media to grow its business and uses social media to engage with its customers. The paper has shown that Facebook is more efficient and that social media is effective in spreading word-of-mouth and communicating with customers. This was reinforced by several case studies and two live start-ups which were examined. As a result, suggestions for social media marketing strategies are recommended to the companies. The conclusion of this study is that Facebook is an effective tool for start-up companies, to reach new consumers and also to retain current customers.","PeriodicalId":344620,"journal":{"name":"Entrepreneurship & Marketing eJournal","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115695901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Impact of Relationship Quality on Firm's Export Profitability: A Study of SMEs in Gujarat 关系质量对企业出口盈利能力的影响:基于古吉拉特邦中小企业的研究

Entrepreneurship & Marketing eJournal Pub Date : 2013-09-01 DOI: 10.21095/ajmr/2013/v6/i2/88260

Shivangi Singh, P. Chugan

引用次数: 2

Issues and Implications in an Information Technology Outsourcing Relationship 信息技术外包关系中的问题与启示

Entrepreneurship & Marketing eJournal Pub Date : 2013-07-17 DOI: 10.2139/ssrn.2393388

Muhammad Adeel Javaid

{"title":"Issues and Implications in an Information Technology Outsourcing Relationship","authors":"Muhammad Adeel Javaid","doi":"10.2139/ssrn.2393388","DOIUrl":"https://doi.org/10.2139/ssrn.2393388","url":null,"abstract":"IT outsourcing is an arrangement in which a company subcontracts its information technology related activities to be executed by a different company. In the past several decades, as the role of information technology grew in the performance of a company, the fixed cost of maintaining up and running IT facilities and staffs was increasing as well. Therefore outsourcing solution was derived from companies‘ need to achieve superior performance of IT functions with minimum amount of cost. Major classifications of IT functions that companies outsource are infrastructure and applications. Infrastructure outsourcing refers to a company resolving its entire IT activities handled by a contracted vendor company on the company‘s behalf. Application outsourcing stands for a company subcontracting only its core IT applications such as ERP systems, document management systems or Business intelligence applications with service provider. Though the IT Outsourcing process might be a useful activity for the growth and resources of a service provider‘s organization but at the same time it has some issues with multiple implications that need to be analyzed in detail. In this paper we take a look at IT Outsourcing process and analytically evaluate its effects on future growth of an organization.","PeriodicalId":344620,"journal":{"name":"Entrepreneurship & Marketing eJournal","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121505483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Service Innovation - The Impact of Different Processes and Methods on Entrepreneurial Success 服务创新——不同流程和方法对企业成功的影响

Entrepreneurship & Marketing eJournal Pub Date : 2013-06-20 DOI: 10.2139/ssrn.2395973

Andreas Ziltener

引用次数: 0

Collective Action and the Financing of Innovation: Evidence from Crowdfunding 集体行动与创新融资:来自众筹的证据

Entrepreneurship & Marketing eJournal Pub Date : 2013-05-18 DOI: 10.2139/ssrn.2450510

S. Carr

引用次数: 12

Crowdsourcing in the Production of Video Advertising: The Emerging Roles of Crowdsourcing Platforms 视频广告制作中的众包:众包平台的新兴角色

Entrepreneurship & Marketing eJournal Pub Date : 2013-04-03 DOI: 10.2139/ssrn.2231396

Yannig Roth, Rose N. Kimani

{"title":"Crowdsourcing in the Production of Video Advertising: The Emerging Roles of Crowdsourcing Platforms","authors":"Yannig Roth, Rose N. Kimani","doi":"10.2139/ssrn.2231396","DOIUrl":"https://doi.org/10.2139/ssrn.2231396","url":null,"abstract":"Traditionally, the production of video advertising has been – and still is – carried out by the creative services of advertising agencies. But many argue that this process is too long and costly: one of the suggested solutions is to use crowdsourcing as a way to generate video content for brands. The “creative core” of decision-makers in the production of video content are increasingly becoming open to creative input from the outside, and online creative platforms are becoming a new venue for these creative individuals to create for brands. This chapter argues that the video advertising industry is undergoing a fundamental change with the advent of a new set of intermediaries that we will call creative crowdsourcing platforms. Similarly to the transformation that happened in the movie industry around the 1950’s, when the movie business went from being controlled by big studios to become an individual-based ecosystem where actors, directors, screenwriters all became freelancers, we argue that the video advertising industry is being transformed by this trend of crowdsourcing. Based on a multiple case study methodology, we attempts to explain what role crowdsourcing plays in the contemporary video advertising landscape. We first define crowdsourcing and differentiate it with related concepts like traditional outsourcing, open source projects or user-generated advertising. We then describe how the use of crowdsourcing has evolved over time, shifting away from the initial amateur focus to becoming an integral part of the advertising production process, involving freelance video advertising professionals. Finally, we describe four models that are currently used by crowdsourcing platforms to create video content for brands, illustrating that the crowd can be solicited in different ways of the production process today.","PeriodicalId":344620,"journal":{"name":"Entrepreneurship & Marketing eJournal","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114554121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 22

Innovative Management of Finance and Marketing at Enterprises in Poland 波兰企业财务和市场营销创新管理

Entrepreneurship & Marketing eJournal Pub Date : 2012-11-08 DOI: 10.2139/ssrn.2236103

Grzegorz Gołębiowski, R. Nowacki

{"title":"Innovative Management of Finance and Marketing at Enterprises in Poland","authors":"Grzegorz Gołębiowski, R. Nowacki","doi":"10.2139/ssrn.2236103","DOIUrl":"https://doi.org/10.2139/ssrn.2236103","url":null,"abstract":"The purpose is to examine and present the possibilities and results of implementation of innovative solutions in the two functional, different from each other, but interdependent areas of management: finance and marketing management. The analysis concerns enterprises in the Polish market.The empirical investigation carried out in mid-2009 on the nation-wide sample of 608 enterprises, selected by the method of purposive sampling, taking into account the following stratification criteria: enterprise size, branch and location. The surveys were carried out by the method of direct interview with managers of top management. The article identifies the scale and range of implementation of innovative solutions in finance and marketing management as well as effects of this process for enterprises’ competitiveness.The conclusions provide knowledge that may be useful for the staff managing enterprises, interested in raising their competitiveness and improvement of management procedures, seeking knowledge on new solutions in this respect and oriented at implementation of innovative solutions in managerial processes. Recipients may also be representatives of institutions of the business environment supporting activities of enterprises as regards formation of the competitive position and optimisation of the processes of management, including proinnovative institutions.Due to the rapidly changing economic reality and the need for continuing adjustment of ever intensifying processes of competition, managers need knowledge on the use of innovations in the management processes. In the article, based on the unique findings, there are shown the possibilities of implementation of innovative solutions in the sphere of finance and marketing. There are also shown benefits that activity in this respect may yield.","PeriodicalId":344620,"journal":{"name":"Entrepreneurship & Marketing eJournal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130849758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of an Advertising Quota on Public Television 广告配额对公共电视的影响

Entrepreneurship & Marketing eJournal Pub Date : 2012-10-08 DOI: 10.2139/ssrn.2158591

M. Bourreau, Christian Grece

引用次数: 0