{"title":"逛街","authors":"Oz Shy","doi":"10.2139/ssrn.2374720","DOIUrl":null,"url":null,"abstract":"\"Window shopping\" and \"showrooming\" refer to the activity in which potential buyers visit a brick-and-mortar store to examine a product but end up either not buying it or buying the product from an online retailer. This paper analyzes potential buyers who differ in their preference for after-sale service that is not offered by online retailers. Making a trip to the brick-and-mortar store is costly; however, it has the advantage of mitigating the uncertainty as to whether the product will suit the buyer's needs. Window shopping enhances the walk-in store's profit and lowers aggregate consumer surplus and total welfare.","PeriodicalId":344620,"journal":{"name":"Entrepreneurship & Marketing eJournal","volume":"30 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2014-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Window Shopping\",\"authors\":\"Oz Shy\",\"doi\":\"10.2139/ssrn.2374720\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\\"Window shopping\\\" and \\\"showrooming\\\" refer to the activity in which potential buyers visit a brick-and-mortar store to examine a product but end up either not buying it or buying the product from an online retailer. This paper analyzes potential buyers who differ in their preference for after-sale service that is not offered by online retailers. Making a trip to the brick-and-mortar store is costly; however, it has the advantage of mitigating the uncertainty as to whether the product will suit the buyer's needs. Window shopping enhances the walk-in store's profit and lowers aggregate consumer surplus and total welfare.\",\"PeriodicalId\":344620,\"journal\":{\"name\":\"Entrepreneurship & Marketing eJournal\",\"volume\":\"30 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2014-01-04\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Entrepreneurship & Marketing eJournal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.2374720\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Entrepreneurship & Marketing eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.2374720","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
"Window shopping" and "showrooming" refer to the activity in which potential buyers visit a brick-and-mortar store to examine a product but end up either not buying it or buying the product from an online retailer. This paper analyzes potential buyers who differ in their preference for after-sale service that is not offered by online retailers. Making a trip to the brick-and-mortar store is costly; however, it has the advantage of mitigating the uncertainty as to whether the product will suit the buyer's needs. Window shopping enhances the walk-in store's profit and lowers aggregate consumer surplus and total welfare.
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