Innovative Management of Finance and Marketing at Enterprises in Poland

The purpose is to examine and present the possibilities and results of implementation of innovative solutions in the two functional, different from each other, but interdependent areas of management: finance and marketing management. The analysis concerns enterprises in the Polish market.The empirical investigation carried out in mid-2009 on the nation-wide sample of 608 enterprises, selected by the method of purposive sampling, taking into account the following stratification criteria: enterprise size, branch and location. The surveys were carried out by the method of direct interview with managers of top management. The article identifies the scale and range of implementation of innovative solutions in finance and marketing management as well as effects of this process for enterprises’ competitiveness.The conclusions provide knowledge that may be useful for the staff managing enterprises, interested in raising their competitiveness and improvement of management procedures, seeking knowledge on new solutions in this respect and oriented at implementation of innovative solutions in managerial processes. Recipients may also be representatives of institutions of the business environment supporting activities of enterprises as regards formation of the competitive position and optimisation of the processes of management, including proinnovative institutions.Due to the rapidly changing economic reality and the need for continuing adjustment of ever intensifying processes of competition, managers need knowledge on the use of innovations in the management processes. In the article, based on the unique findings, there are shown the possibilities of implementation of innovative solutions in the sphere of finance and marketing. There are also shown benefits that activity in this respect may yield.