Entrepreneurship & Marketing eJournal最新文献_第6页

Targeted Advertising and Media Market Competition 目标广告与媒体市场竞争

Entrepreneurship & Marketing eJournal Pub Date : 2012-07-03 DOI: 10.2139/ssrn.2103061

J. Rutt

引用次数: 7

Evaluation of Appointment Scheduling Rules: A Multi-Performance Measures Approach 预约调度规则的评价:一种多性能度量方法

Entrepreneurship & Marketing eJournal Pub Date : 2012-06-18 DOI: 10.2139/ssrn.2086264

S. Creemers, P. Colen, M. Lambrecht

引用次数: 6

The Potential Role of Carbon Labeling in a Green Economy 碳标签在绿色经济中的潜在作用

Entrepreneurship & Marketing eJournal Pub Date : 2012-04-17 DOI: 10.2139/ssrn.2041535

M. Cohen, M. Vandenbergh

引用次数: 147

Forecasting Customer Behaviour in a Multi-Service Financial Organisation: A Profitability Perspective 多服务金融机构的客户行为预测:盈利能力视角

Entrepreneurship & Marketing eJournal Pub Date : 2012-04-01 DOI: 10.2139/ssrn.1714562

A. Audzeyeva, B. Summers, K. Schenk-Hoppé

引用次数: 10

Are Streaming and Other Music Consumption Modes Substitutes or Complements? 流媒体和其他音乐消费模式是替代品还是补充?

Entrepreneurship & Marketing eJournal Pub Date : 2012-03-16 DOI: 10.2139/ssrn.2025071

Godefroy Dang Nguyen, Sylvain Dejean, François Moreau

引用次数: 17

Crossing Industrial Borders: German Manufactures as Services Exporters 跨越工业边界:作为服务出口商的德国制造业

Entrepreneurship & Marketing eJournal Pub Date : 2012-03-01 DOI: 10.2139/ssrn.2054737

Markus Kelle

引用次数: 13

Competing on Time: An Integrated Framework to Optimize Dynamic Time-to-Market and Production Decisions 按时竞争:优化动态上市时间和生产决策的集成框架

Entrepreneurship & Marketing eJournal Pub Date : 2012-01-03 DOI: 10.2139/ssrn.2033842

Ö. Özer, O. Uncu

{"title":"Competing on Time: An Integrated Framework to Optimize Dynamic Time-to-Market and Production Decisions","authors":"Ö. Özer, O. Uncu","doi":"10.2139/ssrn.2033842","DOIUrl":"https://doi.org/10.2139/ssrn.2033842","url":null,"abstract":"This paper develops a comprehensive framework to optimize new product introduction timing and subsequent production decisions faced by a component supplier. Prior to market entry and production, the supplier performs process design activities, which improve manufacturing yield and the chances of getting qualified for the customer's product. However, a long delay in market entry and application for qualification allows competitors to enter the market and pass the customer's qualification process before the supplier, reducing the supplier's share of the customer's business. After entering the market and if qualified, the supplier also needs to decide how much to produce for a finite planning horizon by considering several factors such as manufacturing yield and stochastic demand, both of which depend on the earlier time-to-market and qualification process. To capture this dependency, we develop a sequential, nested, two-stage decision framework to optimize the time-to-market and production decisions in relation to each other. We show that the supplier's optimal market entry and qualification timing decision need to be revised in real time based on the number of qualified competitors at the time of market entry decision. We establish the optimality of a threshold policy. Following this policy, at the beginning of each decision epoch, the supplier optimally stops preparing for qualification and decides whether to enter the market by applying for qualification if her order among qualified competitors exceeds a predetermined threshold. We also prove that the supplier's optimal production policy is a state-dependent, base-stock policy, which depends on the time-to-market and qualification decisions. We quantify the value of a dynamic optimal time-to-market strategy and when such a policy significantly improves profits. We also identify market characteristics and operating conditions under which dynamic optimal qualification timing and production policy has a high pay-off.","PeriodicalId":344620,"journal":{"name":"Entrepreneurship & Marketing eJournal","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133105537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 28

Service and the Business Models of Product Firms: An Empirical Analysis of the Software Industry 服务与产品企业的商业模式:基于软件产业的实证分析

Entrepreneurship & Marketing eJournal Pub Date : 2011-11-11 DOI: 10.2139/ssrn.2363337

Fernando F. Suarez, M. Cusumano, Steven J. Kahl

{"title":"Service and the Business Models of Product Firms: An Empirical Analysis of the Software Industry","authors":"Fernando F. Suarez, M. Cusumano, Steven J. Kahl","doi":"10.2139/ssrn.2363337","DOIUrl":"https://doi.org/10.2139/ssrn.2363337","url":null,"abstract":"Some product firms increasingly rely on service revenues as part of their business models. One possible explanation is that they turn to services to generate additional profits when their product industries mature and product revenues and profits decline. We explore this assumption by examining the role of services in the financial performance of firms in the prepackaged software products industry Standard Industrial Classification code 7372 from 1990 to 2006. We find a convex, nonlinear relationship between a product firm's fraction of total sales coming from services and its overall operating margins. As expected, firms with a very high level of product sales are most profitable, and rising services are associated with declining profitability. We find, however, that additional services start to have a positive marginal effect on the firm's overall profits when services reach a majority of a product firm's sales. We show that traditional industry maturity arguments cannot fully explain our data. It is likely that changes in both strategy and the business environment lead product firms to place more emphasis on services. \u0000 \u0000This paper was accepted by Christoph Loch, R&D and product development.","PeriodicalId":344620,"journal":{"name":"Entrepreneurship & Marketing eJournal","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128084948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 294

Who Decides the Shape of Product Markets? The Knowledge Institutions Who Name and Categorize New Technologies 谁决定产品市场的形态?命名和分类新技术的知识机构

Entrepreneurship & Marketing eJournal Pub Date : 2011-09-16 DOI: 10.2139/ssrn.1928866

N. Pollock, Robin Williams

{"title":"Who Decides the Shape of Product Markets? The Knowledge Institutions Who Name and Categorize New Technologies","authors":"N. Pollock, Robin Williams","doi":"10.2139/ssrn.1928866","DOIUrl":"https://doi.org/10.2139/ssrn.1928866","url":null,"abstract":"We consider naming and categorization practices within the information technology (IT) arena. In particular, with how certain terminologies are able to colonise wide areas of activity and endure for relatively long periods of time, despite the diversity and incremental evolution of individual technical instances. This raises the question as to who decides whether or not a particular vendor technology is part of a product category. Who decides the boundaries around a technology nomenclature? Existing Information Systems scholarship has tended to present terminologies as shaped by wide communities of players but this does not capture how particular kinds of knowledge institutions have emerged in recent year to police the confines of technological fields. The paper follows the work of one such group of experts – the industry analyst firm Gartner Inc. – and discusses their current and past role in the evolution of Customer Relationship Management (CRM) software. We show how they make regular (but not always successful) ‘naming interventions’ within the IT domain and how they attempt to regulate the boundaries that they and others have created through episodes of ‘categorisation work.’ These experts not only attempt to exercise control over a terminology but also the interpretation of that name. Our arguments are informed by ethnographic observations carried out on the eve of the contemporary CRM boom and interviews conducted more recently as part of an ongoing investigation into industry analysts. The paper bridges a number of disparate bodies of literature from Information Systems, Economic Sociology, the Sociology of Scientific Knowledge, and Science and Technology Studies.","PeriodicalId":344620,"journal":{"name":"Entrepreneurship & Marketing eJournal","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124105537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

No Soliciting: Strategies for Managing Unsolicited Innovative Ideas 不招揽:管理非应邀创新想法的策略

Entrepreneurship & Marketing eJournal Pub Date : 2011-09-07 DOI: 10.2139/ssrn.1659749

O. Alexy, P. Criscuolo, A. Salter

{"title":"No Soliciting: Strategies for Managing Unsolicited Innovative Ideas","authors":"O. Alexy, P. Criscuolo, A. Salter","doi":"10.2139/ssrn.1659749","DOIUrl":"https://doi.org/10.2139/ssrn.1659749","url":null,"abstract":"Unsolicited ideas, the non-contractual and voluntary submission of innovation-related information from external sources to the firm, hold the promise of becoming an almost costless and limitless font for firms’ innovative efforts. In contrast, in this paper, we analyze the difficulties associated with unsolicited ideas processes to understand the problems that firms intending to engage in this form of open and distributed innovation are facing. In particular, we look at the costs that arise from the managerial attention unsolicited ideas require, and the legal setting the process is embedded in. We do so using a series of exploratory interviews, an in-depth case study, and a web-based analysis of the current management practices used by the world’s 150 largest firms. Highlighting quality, quantity, and Intellectual Property issues as the key concerns, we uncover that firms use distinct strategies, which we label signaling, structuring, and selecting, to increase the efficiency and efficacy of the unsolicited ideas process. We discuss the implication of our findings for theories of open and distributed innovation and for management practice.NOTE: Please note that the published version has been substantially extended beyond this draft. Please see Alexy, O., Criscuolo, P., & Ammon, S. 2012. Managing unsolicited ideas for R&D. California Management Review, 54(3): 116-139.","PeriodicalId":344620,"journal":{"name":"Entrepreneurship & Marketing eJournal","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125997078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 13