2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)最新文献

{"title":"Food Brand of the Place: to the Issue of the Content and Scale of the Concept in Digital Environment","authors":"I. Leyman, Vladimir V. Filimonov, Fjodor I. Ivanov","doi":"10.1109/ComSDS49898.2020.9101270","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101270","url":null,"abstract":"The object of the study is food brand of the place and digital platforms as effective tools for its promotion. In foreign publications brand of the place is considered in the context of the concept “food”, in Russian publications it is considered in the context of “gastronomy”. The food brand of the territory is focused on a wide range of target audiences, as a result of which it requires the use of digital technologies in the process of communication with them. Online recourses (social networks and websites) are an effective way to promote a food brand of a territory in modern conditions, but only if they are used correctly, taking into account the requirements of the WEB 2.0 communication phase.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133900802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ComSDS 2020 Cover Page","authors":"","doi":"10.1109/comsds49898.2020.9101243","DOIUrl":"https://doi.org/10.1109/comsds49898.2020.9101243","url":null,"abstract":"","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129782830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Markers of Manipulation in the Electoral Communication in a Digital Environment","authors":"L. Balakhonskaya, D. Gavra, Iuliia V. Beresneva, K. Sadirova","doi":"10.1109/ComSDS49898.2020.9101306","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101306","url":null,"abstract":"Electoral communications in a digital environment are characterized by a low level of external control, the presence of multimedia opportunities for creating campaign messages, and the viral distribution of information about the candidate and his political program. The digital environment has powerful mobilization potential. This makes it possible to widely use the network opportunities for involving young people in the electoral process. At the same time, qualitatively new conditions are being formed for the implementation of pre-election communication, which is becoming more open, transparent, interactive. Any network user can ask a question, become a member of political discussions, leave comments, express his opinion on the candidate’s personal page or on any connected Internet site. Taking into account the opinions of potential voters allows you to adjust the campaign process, make changes and clarifications in the election materials to achieve optimal voting results.In a digital environment, there are more opportunities to control and manipulate the consciousness of the electorate compared to traditional media. The purpose of manipulation is to covertly influence public consciousness, to change the social and behavioral attitudes of potential voters in a direction that is beneficial to the manipulator. Communicative strategy of manipulation is actively used to achieve optimal voting results in election campaigns. The purpose of the manipulation strategy is to covertly influence the public consciousness, to change the social and behavioral attitudes of the electorate in a direction favorable for the manipulator. Manipulation is often accomplished through myth-making. Political myths are capable of introducing into the public consciousness illusory models of the reality. In mythologized political communication knowledge of the world and an understanding of the facts of real life are replaced by images, symbols, fictions and legends. During the elections manipulation is already manifested in the myth that a politician chooses for himself. This is due to the ideological precepts of the leader and his personal characteristics. Representation of a myth is carried out using certain linguistic means and stylistic techniques that perform a manipulative function.The purpose of the study is to determine the manipulative potential of myth-making as a tool for constructing a positive image of a politician during elections, as well as to identify specific signals in the election communication of a politician, which are called “manipulation markers”.One of the objectives of the study was to identify ways of representing the main strategies for manipulating electoral communications through myth-making. The strategies for reduction, strategies for increasing and strategies for theatricalization [1, p. 53–54] are analyzed. The study showed that the reduction strategy is represented primarily with the help of the myth of the enemy (about a conspiracy), the in","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133535714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Voice-Activated Digital Assistants in the Brand-Consumer Communication","authors":"L. Tyutelova, V. N. Lisovitskaya, E. S. Shevchenko, V. Shevchenko","doi":"10.1109/ComSDS49898.2020.9101244","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101244","url":null,"abstract":"The paper deals with assessing the efficiency of using the voice-activated digital assistants by the brands in communication with the consumers. Having analyzed the peculiarities of modern communicative consciousness, communicative process, voice-activated digital assistants as communication participants, their compliance/incompliance with a communicative situation, the authors come to a conclusion that communications of this type are restrictedly successful.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128284924","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Innovative Internal Communications Tools and Their Role in Fostering Ethical Organization Behavior","authors":"E. Akhmetshin, V. Kulibanova, I. Ilyina, T. Teor","doi":"10.1109/ComSDS49898.2020.9101245","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101245","url":null,"abstract":"Internal communications are an important element in the ethics management system of the company, ensuring the effective exchange of the information on moral aspects concerning the behavior of individuals or the company as a whole. The article analyzes traditional internal communication channels and offers innovative channels that, from the authors’ viewpoint, are much better aligned with time trends and the changes occurring in modern organizations under the influence of digitization and globalization.The authors believe that the effectiveness of internal communications depends on three components: convenient and reliable channels for transmitting ethical information, the timely dissemination of moral information, and the right approach to the formation of the ethical communication content.One of the crucial suitable and trustworthy channels for the qualitative implementation of internal communications is communication networks. They link elements of the management structure into a single whole, combining external information and communication channels as well as internal digital channels. Both large technological enterprises, for example, PAO VimpelCom (one of the leaders in the telecommunications industry), and small companies, during the active transition to the digital space in the communication interaction with employees, use all possible achievements that are available at the current stage of the society informatization. They apply IT-solutions to build a unified information environment for the company, to be able to tackle the firm’s tasks and set IT-services and management.These very innovative tools of internal information transfer boost the efficiency of internal communications.Analyzing the experience of leading Russian companies, the authors offer innovative instruments such as an ethics page on the intranet, a mobile application dedicated to moral issues, regular events devoted to ethical values, and etc.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123876624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Mediatization of a Local Incident in a Digital Network Space: Interpretation of the Concept and Research Program","authors":"D. Gavra, E. Bykova, A. Savitskaya, V. Dekalov, Y. Taranova","doi":"10.1109/ComSDS49898.2020.9101309","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101309","url":null,"abstract":"The article presents a research program of the mediatization 2.0 phenomenon. In the program, the authors attempt to fundamentally comprehend theoretical and methodological interpretation of mediatization in communicative studies, national and international. There is increased growth of social media and thus increases their qualitative impact on agenda-setting. The influence of digitalized communications on real processes is transformed. This explains the authors’ scientific interest in the phenomenon of mediatization in the network space. New constellations of subject relations emerge when not only political actors but also digital ones have got the power to transform a political agenda either in conservative or protest way. Communication flows generated by both official media channels and new unofficial network resources have an impact on citizens’ political activism. The study of this impact is relevant and practically significant. The authors introduce the concept of mediatization 2.0 into scientific use. They characterize the concept, categorize subjects and describe phases of mediatization 2.0, revealing the point when a mediatized incident transforms into real protest actions.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114569198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ComSDS 2020 TOC","authors":"","doi":"10.1109/comsds49898.2020.9101258","DOIUrl":"https://doi.org/10.1109/comsds49898.2020.9101258","url":null,"abstract":"","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129008618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Semiotic Tools in Technology for Promoting Hi-Tech Products in Chinese and Russian Advertising Technical Discourse","authors":"Y. Hongbo, V. Boguslavskaya","doi":"10.1109/ComSDS49898.2020.9101316","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101316","url":null,"abstract":"Digital society is characterized by hi-tech goods expansion. The purpose of this paper is to analyse the effectiveness of the use of symbolic tools in the technology of promoting hi-tech products in advertising technical discourse (B2C). Content analysis of a total sample of 240 technical advertising texts revealed the functions of semiotic tools - signs of Chinese and Russian national-cultural symbols of color and number - in the strategy of promoting hi-tech products.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121959417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Transformation of Communicative and Pragmatic Role of the Headline in the Era of Digital Technologies","authors":"I. V. Bugaeva, E. Gnezdilova","doi":"10.1109/ComSDS49898.2020.9101279","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101279","url":null,"abstract":"the article is designed to study the peculiarities of transformation the communicative and pragmatic role of the headline as a text type in cyberspace. The goal of the research is to analyze the effectiveness of the headlines created by the special generators and determine the new functions of headlines in cyberspace. By employing the method of description and comparative analysis on the basis of a communicative approach we research the phenomenon of promotional headlines modeled on the 4U pattern and created through special generators. It is the promotional headlines that boost the conversion of the companies' websites, draw the audience's attention to the blog, to SMM-posts, the Landing Page and other communication products. The English language and Russian language headline generators served as the research material for the article. The analysis of the generated results allows us to draw the following conclusions: first, the chief function of the headline changes which, aside from traditional communicative and pragmatic function, would increasingly perform a marketing and manipulative function; second, the English language generators are more successful in tackling that goal what is explained by the analytical nature of the English grammar and fixed word order. We are in need of further software products to refine the Russian language headline generators.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"117 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128177720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"To Comment or Not to Comment: Communication Strategies of Social Media Commentators","authors":"G. Lukyanova","doi":"10.1109/ComSDS49898.2020.9101250","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101250","url":null,"abstract":"Social media are discussion platforms where users not only express their own opinion but also actively interact, discussing posts among themselves. The paper focuses on communication strategies used by commentators of the Russian social network VKontakte. Using conversational and content analysis, we examine 4763 users’ comments published in “Meduza,” “Russia Today,” radio “Mayak,” “Novaya Gazeta,” “Lenta.ru,” “Rossiiskaya Gazeta” dedicated to different events. The results of this study indicate that the most common strategies are self-presentation, irony, expert, insult, error indication.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134373505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}