{"title":"中俄广告技术话语中高科技产品推广的符号学工具","authors":"Y. Hongbo, V. Boguslavskaya","doi":"10.1109/ComSDS49898.2020.9101316","DOIUrl":null,"url":null,"abstract":"Digital society is characterized by hi-tech goods expansion. The purpose of this paper is to analyse the effectiveness of the use of symbolic tools in the technology of promoting hi-tech products in advertising technical discourse (B2C). Content analysis of a total sample of 240 technical advertising texts revealed the functions of semiotic tools - signs of Chinese and Russian national-cultural symbols of color and number - in the strategy of promoting hi-tech products.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"39 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Semiotic Tools in Technology for Promoting Hi-Tech Products in Chinese and Russian Advertising Technical Discourse\",\"authors\":\"Y. Hongbo, V. Boguslavskaya\",\"doi\":\"10.1109/ComSDS49898.2020.9101316\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Digital society is characterized by hi-tech goods expansion. The purpose of this paper is to analyse the effectiveness of the use of symbolic tools in the technology of promoting hi-tech products in advertising technical discourse (B2C). Content analysis of a total sample of 240 technical advertising texts revealed the functions of semiotic tools - signs of Chinese and Russian national-cultural symbols of color and number - in the strategy of promoting hi-tech products.\",\"PeriodicalId\":337761,\"journal\":{\"name\":\"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)\",\"volume\":\"39 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ComSDS49898.2020.9101316\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ComSDS49898.2020.9101316","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Semiotic Tools in Technology for Promoting Hi-Tech Products in Chinese and Russian Advertising Technical Discourse
Digital society is characterized by hi-tech goods expansion. The purpose of this paper is to analyse the effectiveness of the use of symbolic tools in the technology of promoting hi-tech products in advertising technical discourse (B2C). Content analysis of a total sample of 240 technical advertising texts revealed the functions of semiotic tools - signs of Chinese and Russian national-cultural symbols of color and number - in the strategy of promoting hi-tech products.
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