2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)最新文献

{"title":"Key Advantages and Risks of Implementing Artificial Intelligence in the Activities of Professional Communicators","authors":"Liudmila V. Azarova, M. Kudryavtseva, L. Sharakhina","doi":"10.1109/ComSDS49898.2020.9101238","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101238","url":null,"abstract":"Nowadays we observe a wide penetration of digital technologies into communication experts practice. Literature review demonstrates a great interest of both technical and humanitarian scholars to this subject. The research results, obtained by opinion survey (young adults of 19–24 years old), illustrate possible pragmatic and ethical effects of AI applications as well as their advantages and risks.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125409275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Communicative Strategy of Discrediting Opponents in the Russian Political Blogosphere","authors":"L. Balakhonskaya, V. I. Strelchenko, V. V. Balakhonsky, Tatyana A. Sadretdinova, Iuliia V. Beresneva","doi":"10.1109/ComSDS49898.2020.9101281","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101281","url":null,"abstract":"Maintaining a network diary (blog) requires certain communication skills from the author, which are based on the pragmatic principles of cooperative cooperation and politeness. However, in cases where it is necessary to attract the attention of the audience, “heat up interest, elicit an emotional reaction, tend subscribers to their side, forming certain opinions and judgments, bloggers can resort to a defamation type of speech behavior based on speech aggression. Aggressiveness directed against competitors in political struggle is an ontological property of political communication, so it is no accident in the political blogosphere that one of the leading communicative strategies based on speech aggression is the strategy of discrediting opponents.The article is devoted to analysis of the discrediting opponents’ strategy in posts published in the section “Blogs” on the website of the radio station “Echo of Moscow”, identification of appropriate tactics and language means of discrediting.The discourse analysis of blogs using linguostilistic and lingvoideological analysis of text’s language units showed that the desire of the subject of political communication to discredit the opponent can be embodied by the following communicative tactics: unsubstantiated accusation, insult, derision, irony and sarcasm, deliberate exaggeration of any shortcomings, negative characterization of the professional competences of the opponent, rejection of the actions committed or planned by him, criticism of the opinions and judgments expressed, labeling, negative forecast of the development of events, intimidation or threat, false definition, negative comparison, etc.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"352 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123946530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Communication Strategies of Ancestral Identity in the Digital Environment","authors":"M. Kudryavtseva, V. Garkusha","doi":"10.1109/ComSDS49898.2020.9101326","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101326","url":null,"abstract":"The article analyzes the possibilities of implementing various strategies of a person’s communication with his past in a digital environment. The article builds on studies of the digital software products [Liu, Dai, Wang, Zhou, Qu, 2017; Marton, Nagy, Suciu, 2013; Zemnukhova L. 2019] and sources devoted to genealogical research (Dorunova N. 2009, Postnikova S. 2014, Bychkov 2018). The empirical database made up of software products containing genealogical products information as well as the result of an online survey of network users interested in their ancestry.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117335410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"“Soft Power” Digital Capabilities in the Tourist Image Construction of a Big City (on the Example of St. Petersburg)","authors":"A. A. Chugunova","doi":"10.1109/ComSDS49898.2020.9101248","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101248","url":null,"abstract":"The research focuses on a meaningful and structural analysis of the “soft power” digital capabilities in the implementation of the program for creating an attractive image of a big city. The main goals are assessment of the demand for key provisions of the “soft power” concept in the digital activities of the city administration and the tourism business; expert assessment of the inclusion of the soft power principles in branding the territory. The study is implemented in the methodological traditions of the institutional and constructionist approaches. Empirical data was obtained through a meaningful analysis of program documents, management reports, expert interviews with government officials and digital activities. The results of the study are the structuring of indicators of tourist attractiveness of St. Petersburg, demanding the ideology of “soft power”; assessment of the adoption, implementation and digital instruments of soft power provisions among the tourism business community of St. Petersburg.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114593378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Transformation of the Advertising Industry in the Age of “Platform Capitalism”","authors":"A. Balayan, L. Tomin","doi":"10.1109/ComSDS49898.2020.9101234","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101234","url":null,"abstract":"In the period after the global financial crisis of 2008, a new economic model have emerged - “platform capitalism”. Platform companies attracted huge ammount of money, allowing for a while to solve the problem of investment and supporting the financial market. The basis of this economic model is network effects produced by the integrated digital infrastructure, which contribute to monopolization and the constant expansion of platform companies in new areas. The principle of functioning of this infrastructure is the constant collection and further monetization of data extracted from the interactions of individuals with each other or with one of the elements of a digital economy or governance structures. This paper is devoted to the analysis of the logic of the emergence of “platform capitalism” as an effect of structural contradictions of neoliberalism (financialization, permanent market instability). The paper focuses on the transformation of the advertising market under the influence of platform companies, using the US example, to show the mechanism of digital disruption in print media business model. The development of digital infrastructure has allowed platform companies to collect and monetize data, deliver personalized ads to users throughout the internet. A structural shift has occurred - traditional media have ceased to be the main channels for transmitting advertising messages to certain social groups, advertising platforms are able to find them and deliver them ads on their own. In the framework of “platform capitalism”, many print media in order to survive try to transform themselves in accordance with the logic of the economic platform model (developing their website, data collection and monetization, integration into the logic of social networks).","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122015598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Commemorative Internet Project as an Instrument of Construction and Preservation of Collective Identity (by the Example of “The Memory Book of the Komi Republic”)","authors":"I. Leyman, Vladimir V. Filimonov, Fjodor I. Ivanov","doi":"10.1109/ComSDS49898.2020.9101293","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101293","url":null,"abstract":"The object of study is commemorative internet project “The Memory book of the Komi Republic” as a tool of preservation and translation of living link to the past. It is revealed that similar projects need enlargement of strictly documented forms by families’ stories-legends. It allows to illustrate personal attitude of correspondents to the events recording not only rational but emotional participation too.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128209098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Use of Social Networking Platform Twitter by Russian and British Politicians: Comparative Analysis","authors":"L. Minaeva","doi":"10.1109/ComSDS49898.2020.9101285","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101285","url":null,"abstract":"Recent transformation of media into the computer-controlled infrastructure has fundamentally affected all spheres of society and social life. The paper focuses on the growing adoption of social networking sites by politicians in an attempt to foster better communication with the public. To examine the use of social networking platforms in political communication the comparative analysis of Twitter accounts of three Russian and three British politicians was carried out against the theoretical background of mediatization of politics. The concept of “mediatization” presupposes a social change process in which media have become increasingly influential and deeply integrated into different spheres of society. Politics is not an exception. At present social networking platforms are transforming people’s engagement with politics and make politicians more open to the public. In the course of research both quantitative and qualitative methods were used. The results address three areas: format and frequency of social networking use by politicians for sharing information with the public, perceived effectiveness of social networking tools for communication of politicians with the public, and the degree of interaction of politicians with the public. The results show that politicians rely on responsiveness, interactivity and engagement to involve users into political process. The results also indicate that Russian politicians use fewer multimedia tools than British ones and are more reserved in expressing their ideas. British users are more active than Russian ones and are always ready to take part in political discussions. This can be accounted for by, at least, two factors. One of them is a long tradition of participatory democracy in Great Britain which presupposes open discussions of political issues aimed at achieving rationally motivated consensus. The other –a high level of online activity of British politicians. Findings can help PR-practitioners to improve the use of social networking sites by Russian politicians to increase the impact of political communication on the public.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127871447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Formation of the Engineer’s Communicative Competence in Digital Economy","authors":"L. Bannikova, Aleksandr Baliasov, Anastasia I. Iuzhakova","doi":"10.1109/ComSDS49898.2020.9101311","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101311","url":null,"abstract":"The article explores the change in the educational paradigm of students of engineering training programs in the context of digital transformation of production. The importance of effective proficiency in engineering languages, including mathematics, programming and communication, is substantiated. A comparative analysis of the opinions of Ural and Hungarian students of technical universities made it possible to evaluate the practice of training, introduction of modern technologies for the formation of professional and personal communicative competence of future engineers","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121614615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Society and Ethno-Confessional Conflicts","authors":"M. Fedorova, M. Rotanova","doi":"10.1109/ComSDS49898.2020.9101330","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101330","url":null,"abstract":"All spheres of social life have undergone changes conditioned by digital technologies. Modern society is facing socialization and identification processes evolution, alongside with developing a new type of identity: cyber identity. Digital communications have altered ethno-confessional relationships as well. The article under consideration aims at researching the influence of cyber space on forming, developing and solving ethno-confessional conflicts. The content analysis of social networks and groups in various messengers serves as the methodological basis of the article (text tonality analysis aided by Microsoft Azure cloud-based platform, the analysis of memes with the help of OSoMe service), as well as opinion polls data referring to young people in various RF regions. The authors of the article have come to relevant conclusions concerning the interrelation between ethno-confessional identity and Internet activity, and digital technologies that determine relationships in society (gamification, cloud-based technologies, Big Data analysis), as well as the role and importance of government in solving ethno-confessional conflicts within digital space.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131470384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Automated Analysis of Social Network Groups in Reproductive Behavior","authors":"Anzhelika I. Voroshilova","doi":"10.1109/ComSDS49898.2020.9101267","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101267","url":null,"abstract":"Together with objective demographic factors, the future population will be influenced indirectly by other cultural issues. The main cultural factors which influence the population are social norms that regulate marital, reproductive and parental behavior. Now determinants such as the Internet have appeared along with technological progress. Thus, internet communities devoted to the various “reproductive ideologies” are of interest. Here we report the analysis of the largest of these societies in the Vkontakte.com social network. The main result of this study is a “map” of these societies and the evaluation of the features of the automated analysis of the social networks.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131546050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}