2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)最新文献

{"title":"Local Media and Digital Environment in the Republic of Belarus: Strategies to Survive","authors":"A. Hradziushka, I. Bykov, A. A. Bakhvalova","doi":"10.1109/ComSDS49898.2020.9101307","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101307","url":null,"abstract":"The work of the editorial offices of the regional newspapers of the Republic of Belarus in the context of digitalization is considered. The results of a study of the dynamics of the transformation of local media at the stage of introducing new technological tools are reflected. The relevance of the article is due to the need for a theoretical description and conceptualization of the ideal model of digital media in a modern hybrid and polarized environment, characterized by a crisis of traditional media and the emergence of many alternative news sources. We conducted a multi-method study drawing on in-depth interviews with experts and practitioners and also on a survey of chief editors at small market newspapers. The scientific novelty of the article is to identify new theoretical and scientific-practical aspects of the study of regional media in the conditions of high-speed production and dissemination of information. This paper provides reflective analysis of how social, economic and above all technological forces are transforming the local media industry, and what this means for the professionals working in it in an era, where the pace of change is leaving many familiar concepts outdated.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126928662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Communication Strategies of Digital Vigilantes: in Search of Justice","authors":"A. Volkova, G. Lukyanova","doi":"10.1109/ComSDS49898.2020.9101239","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101239","url":null,"abstract":"In recent years, there has been an increasing interest in digital vigilance as a new deviant phenomenon of Internet communication. Rapid changes in communication are having a severe effect on citizens’ perception of digital public space. Why do citizens allow themselves more free and even aggressive behavior online? Does this type of communication (via computer, smartphone, etc.) create the illusion of a private space instead of a public one? Does the practice of using fictitious names and avatars create an illusion of impunity? Causal factors leading to digital vigilance remain speculative. Using content analysis of posts and comments on social media, in this paper, we investigate communication strategies of Russian digital vigilantes such as “Lev Protiv” and “StopHam.” The findings suggest that social media get benefit from viral bursts of online engagement after controversial, scandalous campaigns, which means that they can tolerate or even cultivate such activity.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134287990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Tutor Versus Curator: Designing the Profession of Communication Support in the Digital Educational Environment of Russian Technical Universities","authors":"E. Strogetskaya, N. Kazarinova, E. A. Pashkovsky, Maxim P. Zamotin, I. B. Betiger","doi":"10.1109/ComSDS49898.2020.9101237","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101237","url":null,"abstract":"With this study, we continue to research the dynamics of educational communications under the pressure of the active adoption of digital technologies in Russian higher education. The subject of this report is to clarify the role status and communication functions of the tutor profession in the transforming educational space of Russian technical universities.The aim of the study is to model the communicative support of students and to design a professional profile of a mediator between students and the institutional structures of the university, taking into account institutional, managerial, communicative changes that are inevitable in the conditions of digitalization of the educational environment.The key aspects of the study are the following:comparative analysis of the tutor professional objectives (Western universities) and the professional objectives of the curator (Russian universities);structurization of communicative competences necessary for professional support and construction of individual trajectories of students, updated by processes of higher education digitalization;analysis of the demand for professional actions, which have historically been entrusted to teachers acting as curators in the Russian higher school, in the conditions of higher education digitalization;assessment of the resource potential of Russian technical universities to design and perform professional tasks by tutors.The investigation of the stated objectives is implemented within the methodological framework of institutional approach, theories of communicative action and communicative practices.The study takes into account empirical data obtained by foreign researchers of the tutor profession in the university environment. The original empirical database includes the results of expert interviews with professors who act as curators at technical and humanitarian faculties of a number of Russian technical universities; surveys of graduate and postgraduate students involved in professional tasks of interaction and assistance to students in solving their various social, communicative and educational problems, as well as surveys and conversations with junior students in order to clarify expectations and satisfaction with interaction with curators (or tutors).Among the theoretically clarified conclusions of the study should be included: indicators and levels of communicative competence expected from curators working on adaptation of students to the university environment; principal discrepancies between the status and real professional activity of curators and tutors when comparing the Russian, European and North American systems of higher technical education.The study aims to obtain the following results: mapping the structure of the needs for curatorial (tutoring) support among junior and senior students in various specialties; structuring the communication competencies of curators (tutors) in the context of the digitalization of higher education; assessment of the res","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"10 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130159411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"St. Petersburg School of Communication Studies: Toward Digital Transformations","authors":"I. Bykov, V. Achkasova, A. A. Bakhvalova","doi":"10.1109/ComSDS49898.2020.9101235","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101235","url":null,"abstract":"The paper analyses the contemporary development of communication studies in St Petersburg, the second largest education and scientific center in Russia. Here, as well as all around Russia, communication studies traditionally co-exist with journalism education. The study focuses on the modern stage of the communication studies in St Petersburg. After the collapse of the USSR the new forms of education and research in communication were introduced. The new approaches came from political science, economics, psychology, and sociology. Reflecting these changes, in 2011 the Department of Journalism at St Petersburg State University has been transformed into the School of Journalism and Mass Communications. Simultaneously, communication studies are developing in other educational institutions of St Petersburg such as Polytechnic University, LETI University, University of Economics, etc. In order to examine the state and scope of communication studies in St Petersburg the authors use in-depth interviews with leading scholars in the field of communication studies. Special attention was paid to the impact of digitization on research and teaching. The study claims that St Petersburg school of communication studies stays on the early stages of development due to the theoretical incoherence and weak international representation.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130797195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effectiveness of Propaganda Influence: Methodology and Challenges of the Internet Space","authors":"Vera A. Achkasova, Nina Zhuravleva, Elena A. Babanova","doi":"10.1109/ComSDS49898.2020.9101283","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101283","url":null,"abstract":"The article analyzes the efficiency criteria that underlie on a number of theoretical and methodological approaches. The history of this research question goes back more than a decade. At the same time, the conditions of the digital environment require a transformation of the evaluation effectiveness of propaganda content. Also, it has a connection with the peculiarities of communication processes in the Internet space.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123828750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Communicative Strategies Simulation in Intelligent Learning Environment","authors":"K. Atto, E. E. Kotova","doi":"10.1109/ComSDS49898.2020.9101338","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101338","url":null,"abstract":"Analysis of the current state of LMS systems shows that the usage of CRM and intelligent agents in the future can improve the quality of the educational process in terms of responding on time along with the comprehensiveness of the answers according to students’ requests. In this article, using simulation will evaluate how intelligent data processing methods can increase the effectiveness of the educational process.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132137140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"HR-branding of Electrical Engineering Company in Knowledge-Based Society","authors":"L. Sharakhina, A. V. Barinova, Ksenia D. Selyankina","doi":"10.1109/ComSDS49898.2020.9101299","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101299","url":null,"abstract":"The article focuses on HR-branding of electrical engineering company as a specific issue for a knowledge-based society. The theoretical framework of the research was composed by Russian scientific papers in economics, dealing with HR-branding issues [Kucherov, 2012, 2013; Rezanovich, 2014; Tokareva & Berkutova, 2016; Volkovitskaya, 2015, and others], Russian [Osovitskaya, 2017, 2018, 2019; Ivanova, 2019] and foreign scientists in PR, advertising, marketing, and psychology [Russel, Brannan, 2016; Biswas, 2016; DeMotta, Sen, 2017; Kissel, Butgen, 2015; Helm, Renk, Mishra, 2016, and others]. An electrical engineering company ELTECH, its HR-brand development issue served us as a research object (46 employees of the office and 300 students studying electrical engineering were our respondents).","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114667672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How a Scientific Communicator Transforms into a Producer of Scientific Projects","authors":"I. Telnova, E. Bykova","doi":"10.1109/ComSDS49898.2020.9101339","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101339","url":null,"abstract":"Business approaches to promoting projects are integrated into world science, and scientific communicators are transformed into producers of scientific projects, which are included in the project at the start. They assess the potential for for the scientific community (getting into scientific trends, prospects for publishing work in scientific journals), for government agencies or business, (practical application of research results), for the public.Each trigger multiplies the next one, which allows to achieve cyclicality and to multiply the effect of promoting a scientific project, accumulating the scientist’s reputation capital, and getting financial support.The article discusses the case of including the producer of a scientific project in a working group, evaluating the effectiveness.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129321517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Tainment-actors in the New Digital Media Environment","authors":"K. Kiuru, A. Morozova, A. Krivonosov, A. Selyutin","doi":"10.1109/ComSDS49898.2020.9101342","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101342","url":null,"abstract":"The modern public environment is presented with its two, parallel, invariants: traditional and new (digital). This led to changes of both the subject and the object of the public environment. New actors in digital communication (trendsetters, drivers, prosumers, gamers, bloggers) perform various roles which makes the contemporary media environment multivalent. The active development of media communications and the existence of a new type of communicational and media product due to the growing importance of tainment-technologies in the formation of media content allow speaking about the formation of a new type of the subject in the digital media environment – a tainment-actor.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125970471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Towards the Development of a Digital Marketing (DM) Competencies Framework","authors":"George Papageorgiou, S. Mihai, Myria Ioannou, D. Marouchou, Stelios Marneros","doi":"10.1109/ComSDS49898.2020.9101231","DOIUrl":"https://doi.org/10.1109/ComSDS49898.2020.9101231","url":null,"abstract":"Developing an effective marketing program presents a great challenge for many firms in today's digital economy. It seems there is a lack of key competencies as many organizations fail to incorporate current developments of today’s digitally interconnected world in their communications strategy. As all forms of conducting business become digital, especially marketing communications and the process of introducing new products in the market need a new approach which capitalizes on the recent technological advancements. This paper, proposes a Digital Marketing (DM) competency profile that every effective marketer should possess. The proposed DM framework incorporates latest developments in technology combined with the essential needs of the industry. The development of the DM framework is based on an extensive literature review on DM studies and empirical evidence from marketing managers. The framework could be of great value to businesses, which could thereby effectively evaluate their competency levels and take action to improve their performance.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"137 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128680908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}