品牌消费者传播中的声控数字助理

2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS) Pub Date : 2020-04-01 DOI:10.1109/ComSDS49898.2020.9101244

L. Tyutelova, V. N. Lisovitskaya, E. S. Shevchenko, V. Shevchenko

{"title":"品牌消费者传播中的声控数字助理","authors":"L. Tyutelova, V. N. Lisovitskaya, E. S. Shevchenko, V. Shevchenko","doi":"10.1109/ComSDS49898.2020.9101244","DOIUrl":null,"url":null,"abstract":"The paper deals with assessing the efficiency of using the voice-activated digital assistants by the brands in communication with the consumers. Having analyzed the peculiarities of modern communicative consciousness, communicative process, voice-activated digital assistants as communication participants, their compliance/incompliance with a communicative situation, the authors come to a conclusion that communications of this type are restrictedly successful.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"21 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"The Voice-Activated Digital Assistants in the Brand-Consumer Communication\",\"authors\":\"L. Tyutelova, V. N. Lisovitskaya, E. S. Shevchenko, V. Shevchenko\",\"doi\":\"10.1109/ComSDS49898.2020.9101244\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The paper deals with assessing the efficiency of using the voice-activated digital assistants by the brands in communication with the consumers. Having analyzed the peculiarities of modern communicative consciousness, communicative process, voice-activated digital assistants as communication participants, their compliance/incompliance with a communicative situation, the authors come to a conclusion that communications of this type are restrictedly successful.\",\"PeriodicalId\":337761,\"journal\":{\"name\":\"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)\",\"volume\":\"21 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ComSDS49898.2020.9101244\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ComSDS49898.2020.9101244","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 2

摘要

本文探讨了品牌在与消费者沟通时使用声控数字助理的效率。分析了现代交际意识、交际过程、作为交际参与者的声控数字助理及其对交际情境的顺应与不顺应的特点，认为这种类型的交际是有限成功的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

The Voice-Activated Digital Assistants in the Brand-Consumer Communication

The paper deals with assessing the efficiency of using the voice-activated digital assistants by the brands in communication with the consumers. Having analyzed the peculiarities of modern communicative consciousness, communicative process, voice-activated digital assistants as communication participants, their compliance/incompliance with a communicative situation, the authors come to a conclusion that communications of this type are restrictedly successful.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)

自引率

0.00%

发文量