Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky最新文献

{"title":"MARKETING ASPECTS OF GOODS COMPETITIVE ADVANTAGES FORMATION ON THE MARKET OF UKRAINE","authors":"V. Barabanova, H. A. Bohatyryova, Y. Popova","doi":"10.33274/2079-4819-2021-75-2-9-18","DOIUrl":"https://doi.org/10.33274/2079-4819-2021-75-2-9-18","url":null,"abstract":"Objective. The objective of the article is to substantiate the innovative marketing approach to the formation of competitive advantages of goods on the market of Ukraine, its focus on customer needs, to improve management through the use of innovative marketing instruments that will ensure the competitiveness of goods on the market of Ukraine.\u0000\u0000Methods. The theoretical and methodological basis of the study is the set of modern economic theory, management theory, scientific works of domestic and foreign scientists in the field of marketing. The following methods are used to ensure logical essence in the study - the dialectical method of scientific knowledge, the method of system-structural analysis, the method of modeling complex systems.\u0000\u0000Results. In the article the authors consider the features of innovative marketing approach to the formation of competitive advantages of goods in the market, the ability to offer and sell competitive goods with the acquisition of additional services for better customer service. The importance of individual marketing for the sale of goods and services for each individual consumer based on constant contact with customers, marketing awareness of the product is justified.\u0000\u0000The essence of the marketing approach to the formation of competitive advantages on the example of the market of cosmetic products with the use of innovative approach to marketing decisions, brand loyalty, creative advertising etc. is researched.\u0000\u0000The authors develop a structural and functional model of the formation of competitive advantages of goods on the basis of innovative marketing approach as consumer-oriented marketing, the development of new types of goods that consumers need and want to get.\u0000\u0000Innovative marketing instruments that will promote the formation of competitive advantages of goods on the market of Ukraine are proposed","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116513154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FORECASTING VOLUMES OF FDI OF COUNTRIES BASED ON INDICATORS OF THEIR INVESTMENT ATTRACTIVENESS","authors":"Yu. H. Bocharova, T. Fedotova, Y. Lyzhnyk, Y. O. Boiko, O. Ishchenko","doi":"10.33274/2079-4819-2022-77-2-73-83","DOIUrl":"https://doi.org/10.33274/2079-4819-2022-77-2-73-83","url":null,"abstract":"Objective. The objective of the article is the analysis of the state and features of the development of special economic zones in the world..\u0000\u0000Methods. The following methods and techniques of cognition are applied in the research process: theoretical generalization and comparison, analysis and synthesis, induction and deduction, grouping, correlation-regression analysis, clustering.\u0000\u0000Results. It is determined that among the wide list of indicators of investment attractiveness, the following indicators are most often used and are the most authoritative ones: Doing business Index, The Global Competitiveness Index, Global Innovation Index, Fragile States Index, Legatum Prosperity Index, Index of Economic Freedom, as well as credit ratings international rating agencies, including Moody's, Fitch, etc. Based on the analysis of the relationship between indicators of investment attractiveness and the actual volumes of FDI attraction of 101 countries of the world in 2015-2020, it is established that this relationship can be described as direct (Doing business Index, The Global Competitiveness Index, Global Innovation Index , Index of Economic Freedom) or the reverse (Fragile States index, Legatum Prosperity index); weak (Doing Business Index, Index of Economic Freedom, Fragile States Index) or moderate (Global Competitiveness Index, Legatum Prosperity (economy) Index).It is substantiated that despite the fact that the most representative indicators of investment attractiveness, according to the calculated values ​​of the correlation coefficients, are the Global Competitiveness Index and the Global Innovation Index, however, they do not have a significant impact on the actual volumes of FDI attraction of countries (the correlation coefficient varies within 0, 15-0.39), cannot be used as a dominant determinant for forecasting FDI volumes. It is substantiated that for forecasting the volume of FDI, it is advisable to use not one, but a set of indicators of investment attractiveness. It is established that the composite four-factor regression model based on individual regression equations of countries on indicators of investment attractiveness according to their cluster affiliation has the greatest predictive power.","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133226713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INNOVATIVE BANKING INVESTMENT TECHNOLOGIES AS A TOOL OF ANTI-CRISIS MANAGEMENT IN THE EMERGENT ECONOMY","authors":"O. Nieizviestna, V. Koverza, N. Ivanova, М. Shendryhorenko","doi":"10.33274/2079-4819-2021-74-1-108-116","DOIUrl":"https://doi.org/10.33274/2079-4819-2021-74-1-108-116","url":null,"abstract":"Objective. The objective of the article is to study the possibilities of using art banking as a tool of crisis management in an emergent economy through the prism of foreign experience.\u0000\u0000Methods. In preparing the article, general and special methods of scientific research of economic processes are used, in particular, a systematic approach, comparison, grouping, detailing, generalization, methods of statistical analysis, etc.\u0000\u0000Results. The possibilities of art-banking as a tool of anti-crisis management under conditions of growing emergent of economy and various kinds of shocks art investigated. It is determined that art-assets demonstrate exceptional price stability in the time of unstable political events, periods of wars and extreme situations, which increases their interest as an alternative form of investment. The analysis of world sales of art and antiques, including online since 2009 is made. It is noted that despite the numerous crisis phenomena, including the COVID-19 pandemic as well, the art market does not lose its value. As a result, the demand for art investing stimulates the development of art banking. An overview of the complex of art banking services, which may be in the arsenal of banking institutions is made. The analysis of the main trends in the global art market, consideration of a range of art banking services and options for art investment allows the authors to outline the prospects of the model of investing in art assets in Ukraine. It is emphasized that the clients of Ukrainian banking institutions have financial opportunities to make art investments. However, under conditions of total economic instability and long-term development of the COVID-19 pandemic, it is difficult for the domestic banking institutions to develop a range of art banking services and offer the art investment options. The authors suggest paying attention to the possibility of using the latest innovative technologies in terms of digitization of art objects and the introduction of block-chain technologies. Dividing artwork into art promotions or cryptographic tokens that canbe purchased by multiple buyers will democratize the art market and revise the traditional patterns of purchasing and selling artworks. There has been emphasized the obvious advantage of the following measures: low-income individuals and small investors, who have hitherto found it difficult to make the significant purchases in the art sphere, obtain the opportunity to own the parts of the expensive art objects and thus diversify their investment portfolios, and the banking institutions are given the opportunity to serve them as a gateway, while gaining new opportunities in the development of the banking business. For searching the potential investors, banks are offered to use the Big Data technology, that with the help of the digital traces and the portraits of customers will be able to advertise art banking and come up with the proposals for art investment options which are actual","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124853248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"TRANSFORMATION SYSTEM OF TOURIST SERVICES: THE CHALLENGES OF MODERNITY","authors":"S. V. Malovychko, V. V. Barabanova","doi":"10.33274/2079-4819-2020-72-1-66-74","DOIUrl":"https://doi.org/10.33274/2079-4819-2020-72-1-66-74","url":null,"abstract":"Objective. The objective of the article is to disclose the factors of the security component influ­ence on the development of the transformation system of tourism services, classification of security threats and ways to overcome them.\u0000\u0000Methods. Theoretical and methodological basis of the study are general scientific methods of analysis, synthesis, abstraction, classification, generalization, integrated approach. The scientific works of domestic and foreign scientists on the security of the tourist services system are used in the research.\u0000\u0000Results. In the article the authors consider the peculiarities of tourism safety in the global crisis and pandemic. An overview and assessment of threats and crises that have a negative impact on the security of the transformation system of tourism services are given.\u0000\u0000The authors of the article determine the relevance of this issue in ensuring the security of the tourism services system, which should be considered comprehensively and become a priority for the tourism industry in Ukraine.\u0000\u0000The paper proves the importance of the security component of tourism services, which puts first the safety of human life and health, and then the interests and needs of tourists, travel com­panies.\u0000\u0000According to the authors, the safety factors of tourism services have been expanded, supple­mented by a new factor — the system ofprotection against pandemics at the global, national and local levels in the field of tourism.\u0000\u0000The authors have developed differentiation of features of crisis situations, systematized their classification of security threats to the system of tourist services, provided practical measures to resolve crisis situations that require constant monitoring and improvement.\u0000\u0000The proposed measures to ensure the safety of Ukrainian tourists will accelerate the process of resumption of tourism in Ukraine, draw the attention of experts and managers to this issue, con­tribute to the strategy of sustainable demand for travel within the country in case of a pandemic","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125563173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DETERMINATION OF INDICATORS-STIMULATORS AFFECTING THE INTELLECTUALIZATION OF ENTERPRISE ACTIVITY","authors":"K. Khavrova","doi":"10.33274/2079-4819-2020-73-2-16-23","DOIUrl":"https://doi.org/10.33274/2079-4819-2020-73-2-16-23","url":null,"abstract":"Objective. The objective of the study is to determine the indicators-stimulants that affect the intellectualization of the enterprise activity, to eliminate obstacles as for the increasing the intel- lectualization of the enterprise activity.\u0000\u0000Methods. A complex of general scientific methods: generalization, comparison, construction and structural and functional analysis, is used in the study.\u0000\u0000Results. As part of the study, in order to substantiate the indicators-stimulants that affect the intellectualization of the activities of enterprises, Ukraine's positions are determined according to the indicators of the Global Innovation Index, which reflects such indicators as «human capital and research», «acquired knowledge and technologies», «results of creative activity» Analysis of trends in the indicator «human capital and research» allows us to conclude that there is a positive trend in its rank. In 2019, the rank of this indicator increased to 51 positions compared to 43 in 2018. This once again confirms the importance of managing the intellectualization of activities at the level of an individual enterprise.\u0000\u0000According to the projections of the spaces of intellectualization of activity, their interconnec­tion at the micro-, meso- and macro levels is determined. The projection of spaces of intellectual- ization at the micro level is characterized by a cluster of qualifications, a cluster of opportunities and a cluster of capabilities ofpersonnel of individual enterprises, the space of intellectualization at the meso-level creates conditions for the formation of competencies for the development of intel­ligent platforms and technologies at the enterprise, the space of intellectualization at the macro- level includes the intellectualization of the state economy.\u0000\u0000Despite the fact that an enterprise must use the possibilities of the external environmentfor the development of intellectualization of activity, the study updates the issues of determining the list of indicators that stimulate the intellectualization of activities in order to take them into account when justifying ways to increase the intellectualization of enterprises' activities. A complex indica­tor of the strength of the influence of stimulant indicators is calculated, which makes it possible to determine the significance of each of them.\u0000\u0000It is concluded that the greatest influence on the harmonization of the enterprise's activities is exerted by such indicators-stimulators of the intellectualization of activities as: the level of fi­nancial support and the availability of sources offinancial resources to finance activities for the intellectualization of activities in a trading enterprise (average score is 9.9 points), the quality of the motivational mechanism of intellectualization of the activities of trade enterprises (average score is 9.1 points), as well as the ability of personnel to develop skills and abilities to perform intellectual and managerial tasks (average score 8.7 p","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124535239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGIC CAPABITIES OF THE ENTERPRISE AS A COMPONENT OF ENTERPRISE MANAGEMENT","authors":"N. Pryimak, O. Chernega","doi":"10.33274/2079-4819-2020-73-2-34-41","DOIUrl":"https://doi.org/10.33274/2079-4819-2020-73-2-34-41","url":null,"abstract":"Objective. The objective of the article is to substantiate the essence and substantive charac­teristics of the strategic capabilities of an enterprise as an object of the administrative influence of the enterprise management system.\u0000\u0000Method. In the course of the research, methods of analysis, synthesis and generalization, in­duction, deduction (to identify approaches to understanding the essence of strategic capabilities and their characteristics), as well as calculation, analytical and comparative methods (to study the dynamics of the levels of strategic capabilities of enterprises), graphical and tabular methods (for a visual presentation of statistical material, visualization of the obtained theoretical and practical provisions), as well as matrix methods are used. The theoretical and methodological base of the research includes the provisions of management theory, strategic management, strategic analysis.\u0000\u0000Results. In the study, based on the analysis of modern approaches to the interpretation of the essence of strategic opportunities, it is proposed to understand them as a set of dynamic strategic resources of an enterprise, which are quite capable of meeting the requirements of market con­ditions and ensuring a stable competitive position in the market in accordance with the chosen strategic course of development. The characteristics of the strategic capabilities of an enterprise as a management category is determined, for which their levels (unique, threshold and average) are identified and strategic management approaches that correspond to them are identified. The authors carry out a study of the existing strategic capabilities of the enterprises of the mining and processing complex according to their levels, the dynamics of their change and the implementa­tion rates both at the industry-wide level and at the level of individual enterprises. The matrix of identification of approaches to the implementation of the strategic capabilities of individual enterprises of the mining and processing complex is compiled, approaches to the management of strategic capabilities are determined by types of activity. The key aspects of managing the strategic capabilities of enterprises are identified as a sequence of implementation of management actions.","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"158 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128860555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EUROPEAN CENTRAL BANK: CLIMATE CHANGE POLICY","authors":"T. Kozhukhova, Yu. H. Bocharova, O. Ishchenko, T. Fedotova","doi":"10.33274/2079-4819-2022-77-2-137-148","DOIUrl":"https://doi.org/10.33274/2079-4819-2022-77-2-137-148","url":null,"abstract":"Objective. The objective of the article is to establish the features of the policy of the European Central Bank in the field of climate change.\u0000\u0000Methods. In the research process, the following general scientific methods and methods of cognition are applied: methods of scientific abstraction, analysis and synthesis (to study the impact of climate change on the economy and the financial sector), systemic generalization (to systematize risks associated with climate change, determine the measures of central banks regarding minimization of the negative effects of climate change, determination of features of the policy of the European Central Bank in the field of climate change).\u0000\u0000Results. Based on the results of the conducted research, the impact of climate change on the economy and the financial sector is considered, and climate risks affecting the financial sector are identified (physical risks arising from climate-related hazards that can reduce the value of financial assets and/or increase liabilities), risks of the transition to \"green\" energy (due to policy changes regarding mitigation and adaptation to climate change, as well as market sentiment and technology changes that may affect the value of financial assets and liabilities), liability risks (due to liability entities for damages related to environmental damage that they may cause); measures to minimize the negative effects of climate change are defined (preliminary determination of climate risks in financial contracts, effective distribution of risks through insurance and reinsurance, assessment of the impact of a natural disaster on inflationary pressure, adjustment of monetary policy if necessary; use of more reliable quantitative assessments based on detailed impact analysis climate risks at the individual sector level; governments announcing a clear and predictable plan for future tightening of carbon policy; central banks incorporating climate variables into their macroeconomic models); the specifics of the European Central Bank's policy in the field of climate change are established (the presence of a strong normative and legal support of the policy in the field of climate change, which covers the monetary policy strategy, the action plan on climate change, the climate agenda with defined strategic priorities and measures; the presence of strategic goals and priorities in the field of climate change, which consist in managing and mitigating financial risks associated with climate change and assessing its economic impact, promoting stable financing to support an orderly transition to a low-carbon economy, sharing the experience of the ECB).","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"68 12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128097687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EVALUATION OF IT SERVICES MARKET DEVELOPMENT IN UKRAINE AND THE WORLD","authors":"O. Yelisieieva, A. I. Peretiatko","doi":"10.33274/2079-4819-2022-76-1-95-104","DOIUrl":"https://doi.org/10.33274/2079-4819-2022-76-1-95-104","url":null,"abstract":"Objective. The main goal of the research is to identify current trends and prospects for the Ukrainian and global IT services market in the deepening of digitalization processes, to investigate statistical indicators of the Ukrainian IT market and further possible vectors of development taking into account global trends in the digital technology sector. The objective is to investigate the role of the state in stimulating the development of domestic IT companies and attracting foreign investments.\u0000\u0000Methods. In the process of the study, the authors turn to general scientific methods of theoretical and empirical knowledge, such as systems analysis, observation, comparison, analysis, synthesis, modeling and formalization. Economic-statistical, tabular, graphical and econometric methods, as well as forecasting methods are applied for quantitative analysis.\u0000\u0000Results. The most important trends in the domestic and global IT services market are identified. They include: growth of revenues from the use of cloud technologies, growth of average mergers and acquisitions in the IT services market, growth of the market of mobile applications and platforms, increasing demand for open source software , increasing the requirements for the security of custom software, development of IT outsourcing, development and implementation of new technologies for IT installation and support of business processes; growing demand for digital and blended learning. The impact of IT sector development on the economy of Ukraine is studied. The peculiarities of the development of the Ukrainian segment of the IT services market in the system of world economic relations are revealed. The role of the state in stimulating the development of domestic IT companies and attracting foreign investment is considered. It is found out that the IT sector of Ukraine is showing a growing export orientation.","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"122 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128133493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGIC PLANNING OF THE OPTIMAL RATE OF RECOURSES EXTRACTION BY MINING ENTERPRISES","authors":"A. Kravtsov","doi":"10.33274/2079-4819-2020-72-1-9-20","DOIUrl":"https://doi.org/10.33274/2079-4819-2020-72-1-9-20","url":null,"abstract":"Objective. The objective of the article is to develop a method for optimizing the rate of re­courses extraction, which can be applied in strategic planning at mining enterprises.\u0000\u0000Methods. To achieve this goal, general scientific methods of abstract logical analysis, induc­tion and deduction are used. The common features and differences in scientific approaches to optimizing the enterprise production capacity are identified by applying these methods. Econom­ic-mathematical modeling and operations research methods are used to describe the production process at the mining enterprise.\u0000\u0000Results. Management of mining enterprises in market conditions requires the optimal strate­gic decisions about its production capacity and the rate of recourses extraction. These decisions are necessary both for the new projects and for the operating enterprises. The problem of the production capacity and the rate of recourses extraction optimizing is not solved now and requires new scientific approaches.\u0000\u0000The three groups of factors complicate the long-term management of the mining enterprises production and require considering. Firstly, the uncertainty is characteristic of information on the volume and condition of resources. Secondly, it is difficult to predict the long-term essential condi­tions of production and economic activity. Thirdly, there is competition of purposes that give rise to the needfor multi-criteria choice. At the result, the strategic decisions about the enterprise production capacity should be constantly adjusted taking into account the balance recourses, mining, geological, technical and economic conditions of their extraction. The optimization of these deci­sions should cover both the current production volume and the prospective term of the recourses extraction.\u0000\u0000The methodology for determine the mining enterprise optimal volume of production is pro­posed in this article. The criterion of optimization is the financial result discounted to the term of the extraction final. The scientific novelty of this approach lies in the simultaneous optimization of production capacity and the term of the recourses extraction. The methodology has been tested on the example of the coalmining enterprise «Krasnolimanskaya». The results of the testing proved the possibility of its practical application in strategic planning at the mining enterprises.","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134218084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PUBLIC SERVICES AS AN OBJECT OF MANAGEMENT INFLUENCE IN LOCAL GOVERNMENT BODIES","authors":"N. Pryimak, S. O. Ivchyk, O. Nieizviestna","doi":"10.33274/2079-4819-2022-77-2-55-63","DOIUrl":"https://doi.org/10.33274/2079-4819-2022-77-2-55-63","url":null,"abstract":"Objective. The objective of the article is to clarify the essence of the \"public services\" category and to determine ways to improve the management processes of their provision in local self-government bodies.\u0000\u0000Methods. In the research process, a set of general scientific methods and techniques of research are applied: analysis, synthesis, generalization, comparison, grouping, induction, deduction. The theoretical and methodological basis of the research contains the provisions of the theory of management, public and state administration. In order to evaluate the process of providing public services in the conditions of local self-government bodies of the city of Kryvyi Rih, the SWOT analysis method is used.\u0000\u0000Results. In the study, based on the conducted content analysis of the approaches of scientists and practitioners, the category of \"public service\" is clarified. It should be understood as a special type of service, the result of the functioning of public authorities, aimed at the prompt resolution of socially significant problems and the implementation of state functions at all levels ( national and local). The analysis of the provision of public services in the conditions of the local self-government bodies of the city of Kryvyi Rih, carried out using the SWOT-analysis methodology adapted to the sphere of public administration, makes it possible to single out comparative advantages of this process (based on the analysis of strengths and opportunities), challenges for the management system of the provision of public services in the city (based on the analysis of weaknesses and opportunities), as well as identify the existing risks associated with this process of management and administration. It is determined that the improvement of the management process of the provision of public services in the city should be carried out within the framework of the implementation of the strategic program for the development of the public services system, the basis of which should be the following measures: 1. developing control mechanisms for the quality of the provision of public services by local self-government bodies; 2. developing an effective system of motivation of personnel providing public services; 3. reforming the approach to the personnel strategy of personnel formation and creating an emphasis on the educational level and specialty for which the future employee of the TsNP or department was educated; 4. ensuring interoperability.","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134349811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}