PUBLIC SERVICES AS AN OBJECT OF MANAGEMENT INFLUENCE IN LOCAL GOVERNMENT BODIES

Objective. The objective of the article is to clarify the essence of the "public services" category and to determine ways to improve the management processes of their provision in local self-government bodies. Methods. In the research process, a set of general scientific methods and techniques of research are applied: analysis, synthesis, generalization, comparison, grouping, induction, deduction. The theoretical and methodological basis of the research contains the provisions of the theory of management, public and state administration. In order to evaluate the process of providing public services in the conditions of local self-government bodies of the city of Kryvyi Rih, the SWOT analysis method is used. Results. In the study, based on the conducted content analysis of the approaches of scientists and practitioners, the category of "public service" is clarified. It should be understood as a special type of service, the result of the functioning of public authorities, aimed at the prompt resolution of socially significant problems and the implementation of state functions at all levels ( national and local). The analysis of the provision of public services in the conditions of the local self-government bodies of the city of Kryvyi Rih, carried out using the SWOT-analysis methodology adapted to the sphere of public administration, makes it possible to single out comparative advantages of this process (based on the analysis of strengths and opportunities), challenges for the management system of the provision of public services in the city (based on the analysis of weaknesses and opportunities), as well as identify the existing risks associated with this process of management and administration. It is determined that the improvement of the management process of the provision of public services in the city should be carried out within the framework of the implementation of the strategic program for the development of the public services system, the basis of which should be the following measures: 1. developing control mechanisms for the quality of the provision of public services by local self-government bodies; 2. developing an effective system of motivation of personnel providing public services; 3. reforming the approach to the personnel strategy of personnel formation and creating an emphasis on the educational level and specialty for which the future employee of the TsNP or department was educated; 4. ensuring interoperability.