Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky最新文献

{"title":"PROBLEMS OF INVOLVING THE POPULATION IN THE ADMINISTRATIVE DECISION-MAKING AT THE LEVEL OF TERRITORIAL COMMUNITIES","authors":"N. Ivanova, O. А. Zatolokina","doi":"10.33274/2079-4819-2022-77-2-103-110","DOIUrl":"https://doi.org/10.33274/2079-4819-2022-77-2-103-110","url":null,"abstract":"Objective. The objective of the article is to study the involvement of the population of Kryvyi Rih in decision-making at the level of the territorial community\u0000\u0000Methods. To achieve the defined goal, the methods of generalization, analysis and synthesis, analogies, comparative comparison, theoretical-analytical method, analysis method, horizontal analysis, vertical analysis, trend analysis method are applied.\u0000\u0000Results. The results of population involvement in management decision-making at the level of the city of Kryvyi Rih during 2019-2021 are studied in terms of: dynamics and structure of appeals, electronic petitions; availability of self-organization bodies; implementation of the \"Public Budget\" program. The problems of the process of involving the public are highlighted, namely: the level of activity / involvement of the population in community management remains relatively low; a low level of transparency of activities of local self-government bodies was recorded (56.9 points out of a possible 100), which represents an obstacle to the involvement of the population in the management of the community; the low level of accountability of local self-government bodies was also noted (15.5 points out of 100 possible); the problem of using public participation tools during martial law. In further studies, it is planned to develop recommendations for solving the mentioned problems regarding the involvement of the population in making management decisions at the level of territorial communities.","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132168780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYSIS AND FORECASTING OF THE COMMODITY MARKET SITUATION TO DETERMINE THE DIRECTIONS OF APPLICATION OF INTERNET MARKETING TOOLS IN PRODUCT PROMOTION","authors":"N. Ivanova, Y. Lyzhnyk, R. Shamrin","doi":"10.33274/2079-4819-2022-77-2-20-26","DOIUrl":"https://doi.org/10.33274/2079-4819-2022-77-2-20-26","url":null,"abstract":"Objective. The objective of the article is theoretical and practical study of the factors influencing the economic situation on the marketing activities of the enterprise and product promotion, in particular, the application of the results of analysis and forecasting of the current state of the relevant product market when determining the directions for the use of Internet marketing tools.\u0000\u0000Methods. To achieve the goal, general scientific and special research methods are applied, in particular: the method of synthesis and analysis, methods of comparisons, generalizations and analogies, the method of comparative comparison and analysis of scientific publications, tabular and graphoanalytical methods.\u0000\u0000Results. As a result of the conducted theoretical and practical study of the factors of conjunctural influence on the marketing activity of the enterprise and the promotion of the product, the main directions of application of the results of the analysis and forecasting of the situation of the relevant product market are outlined when determining the directions of application of Internet marketing tools.\u0000\u0000The need to use Internet marketing tools for promoting goods and services based on preliminary analysis and forecasting of the market conditions is substantiated. The essence and prospects of the use of Internet marketing as a hybrid technology in the conditions of the modern information society are determined. The main components of Internet marketing, divided into targeted marketing, search and Internet promotion of goods, are specified. The main areas of application of digital technologies to attract and retain consumers are outlined.\u0000\u0000An algorithmic scheme of the relationship between market research and Internet marketing is proposed, which justifies the need to analyze and forecast the market conditions of the relevant product markets before using Internet marketing tools and allows presenting the entire process of marketing communications as a closed system model from the point of view of enterprise interaction and the market.","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126021730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE ESSENCE OF MIGRATION AS A SOCIO-ECONOMIC CATEGORY AND ITS CLASSIFICATION","authors":"U. Yakovenko","doi":"10.33274/2079-4819-2020-72-1-111-120","DOIUrl":"https://doi.org/10.33274/2079-4819-2020-72-1-111-120","url":null,"abstract":"Objective. The objective of the article is to analyze the essence of the concept, classification features and types of migration as a socio-economic phenomenon.\u0000\u0000Methods. In the process of research into the essence of the concept, classification features and types of migration, the general scientific and specific methods of scientific knowledge are used. Grouping and comparison methods are applied in the study of the nature of migration as a socio-economic definition. The table method is used to group the characteristics of the definition «migration». Methods of analysis, synthesis and generalization are used to determine the main characteristics of migration. Methods of induction, concretization and abstraction are applied in the formation of the essence of the concepts of «migration», «emigration», «immigration».\u0000\u0000Results. The article deals with the essence of the concepts and the main substantive aspects of the definitions of «migration». A detailed analysis of the interpretation of the definition of «migra­tion» in the regulatory and scientific sources is carried out. It has been determined that the main components of migration are emigration and immigration. The main characteristics of the defini­tion of «migration» are formed, specified and generalized. It is determined that the common char­acteristic for all interpretations of the essence of the definition of «migration» is the obligation of territorial displacement of the population, either within or outside the country. The classification features and main types of migration are outlined. It is suggested to use two classification criteria «by the effects on the economic potential of the country» and «by age group» as criteria for deter­mining particular types of migration.\u0000\u0000The interpretation of migration terms, which presupposes quantitative changes in population,; emigration and immigration is generalized and improved. It has been determined that migration is the displacement ofpersons, whether permanent or temporary, due to the influence of direct or indirect factors and causes a change in the quantitative, social, age or vocational qualification of the population at local, regional or interstate level. The concept of «emigration» is defined as the movement of citizens of one country by travelling to another country for the purpose ofpermanent residence, employment, education or avoiding political, religious persecution. The term of «im­migration» is defined as the movement of citizens from a «donor country» by entry to a «recipient country» for the purpose ofpermanent residence, employment, training or avoiding political, reli­gious persecution, for their further use in forming provisions of migration policy, as a regulatory tool for the development and maintenance of economic relations at the macro and mega-levels.","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126142834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}