Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky最新文献

{"title":"GREEN ZONES OF UKRAINIAN CITIES: PROBLEMS, OPPORTUNITIES AND PRIORITIES OF DEVELOPMENT","authors":"K. Snihur","doi":"10.33274/2079-4819-2021-74-1-82-90","DOIUrl":"https://doi.org/10.33274/2079-4819-2021-74-1-82-90","url":null,"abstract":"Objective. The objective of the article is to identify problems, opportunities and priorities for the development of green areas of Ukrainian cities.\u0000\u0000Methods. The results of scientific research are obtained using a set of general and special research methods, namely: theoretical generalization (to study the essence of the definition of «green zone of the city»), factor analysis, systems analysis and synthesis (to determine the functions of green zones of cities and ways to measure economic value of green areas), statistical method (for processing and analysis of information on the structure of green areas of Ukraine, landscape-urbanization structure of green areas of cities and processing of statistical data on compliance with sanitary norms on green areas) abstract-logical method (in determining the main problems, opportunities and priorities for the development of urban green areas), abstract-theoretical method (for theoretical generalization and formation of conclusions).\u0000\u0000Results. The study finds that the green zone of the city should be considered as a set of various greenery, which are a functional component of the spatial organization of the city and suburban area, and determines that the main functions of urban green areas are economic, environmental and social, which are implemented in such areas: economic development, protection and rehabilitation of the urban environment, recreation and tourism, architectural planning, protection and preservation of landscapes. According to the results of processing and analysis of statistical data on the structure of green areas of Ukraine and landscape-urbanization structure of green areas of cities, it is established that in the structure of green areas of Ukrainian cities the area is 45 %, limited use and special purpose are 30 % and 25 % respectively, the ratio of green areas of public use shows that the area of parks of culture and recreation, urban parks and squares is almost 41 %, embankments and boulevards — 20 %, water parks, meadows, forest parks — 13 % and other facilities — 33 %. Based on the analysis, it is determined that only 16.7 % of cities adhere to sanitary norms on the area of green plantations in cities, and 25 % of cities have an indicator lower than the average in Ukraine. According to the results of the study, the absence of a national policy for the development of green areas of the city is established and ways to form effective green and recreational spaces of Ukrainian cities are proposed.","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132577576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE ROLE OF SOCIAL INFRASTRUCTURE IN REPRODUCING THE WORKFORCE","authors":"T. Fedotova, N. M. Mezentseva","doi":"10.33274/2079-4819-2022-77-2-119-125","DOIUrl":"https://doi.org/10.33274/2079-4819-2022-77-2-119-125","url":null,"abstract":"Objective. Determination of the vectors of influence of social infrastructure on the state of the labor sphere and the level of development of the labor potential, development of measures to increase its role in the reproduction of the workforce.\u0000\u0000Methods. General scientific methods were used as research methods: comparison, analysis and synthesis, generalization, analytical, descriptive, typification, grouping.\u0000\u0000Results. The concept and role of social infrastructure in the national economy is defined, the author's definition is given. It was determined that the satisfaction of vital needs of the population largely depends on the efficiency of functioning and development of social infrastructure. This makes it possible to improve the quality of life of citizens by ensuring proper conditions for work, recreation, and cultural and educational level. The key goal of the functioning of the social infrastructure is the creation of a complex of life benefits necessary for the expanded reproduction of the labor force. It was established that the social infrastructure is part of the economic complex of each administrative-territorial unit, and therefore is a component of its functional and territorial structures. The functional structure reflects the composition and ratio of groups of objects that perform certain functions in the economic complex, and the territorial structure reflects various forms of spatial concentration of objects and their territorial associations. All elements of social infrastructure are considered from the point of view of their classification according to various characteristics (purpose, sources of formation, location, accessibility for the population, specifics of financing, form of ownership, organizational and legal form). The tasks that the development of social infrastructure is aimed at solving, and the main functions in terms of its influence on the labor sphere, have been established. Two aspects of the development of social infrastructure are indicated: the first shows the effectiveness of using material opportunities to improve the quality of life of the population and reflects the level of socio-economic development of the state, and the second shows the reverse side of the role of social infrastructure in the development of a certain territory from the point of view of providing it with labor resources. The state of development of social infrastructure in Ukraine is assessed.","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128027447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPLEMENTATION OF THE BUSINESS MODEL OF ECOLOGICAL MARKETING OF MOTOR TRANSPORT ENTERPRISES","authors":"K. Kompanets, I. Shapovalova, V. Ilchenko, M. Y. Horodetskyi","doi":"10.33274/2079-4819-2021-75-2-19-26","DOIUrl":"https://doi.org/10.33274/2079-4819-2021-75-2-19-26","url":null,"abstract":"Objective. The objective of the study is to develop and implement a business model of environmental marketing in the motor transport enterprise.\u0000\u0000Methods. A set of known scientific methods is applied to achieve the goal of the study. The method of logical synthesis is used to study scientific thought on the environmentalization of society and the use of environmental marketing. The method of constructing schemes and models is used to visualize the results of the study and their schematic representation. The study also uses data from two marketing studies to identify and link between real problems in environmental marketing.\u0000\u0000Results. The article examines the current state of the ecological state of Ukraine and identifies the main air pollutants - industry and vehicles. The analysis of scientific works shows that the problem of using environmental marketing by motor transport enterprise is insufficiently disclosed and needs further study. Based on marketing research data, priority measures to improve air quality in Ukraine are identified. Environmental issues are increasingly worrying consumers of road transport services and require rethinking of the business model of modern marketing, which today is the philosophy of any business organization. The main goal of environmental marketing is to prevent or reduce environmental pollution through methods of promoting and selling environmentally friendly products or services. This will help to strengthen the competitive position of motor transport enterprise and increase profits by greening production.\u0000\u0000The article offers a modern business model of environmental marketing. The model is formed of seven basic elements that will help motor transport enterprise in running a modern business. To implement each of the proposed elements of the business model, the mechanism and components of implementation are improved. The developed business model of ecological marketing will lead to the improvement of the ecological condition of the state and help motor transport enterprises to enter the new ecological market of goods and services.","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"205 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121800495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"GLOBALIZATION TRENDS INFLUENCE ON THE INNOVATIVE DEVELOPMENT OF NATIONAL ECONOMIES","authors":"T. Fedotova, M. V. Kudentsova","doi":"10.33274/2079-4819-2022-77-2-111-118","DOIUrl":"https://doi.org/10.33274/2079-4819-2022-77-2-111-118","url":null,"abstract":"Objective. The objective of the article is the determination of trends and forecasting the impact of globalization trends on the innovative development of national economies.\u0000\u0000Methods. In the process of the research, the following general scientific methods are applied: comparison, generalization, analysis and synthesis, induction and deduction, concretization, systematization.\u0000\u0000Results. It is determined that innovation and creativity are becoming the main success factors of national economic systems. And the strategic management of innovations is the most important task of the company's anti-crisis policy. The reasons for the low level of innovative activity are the shortcomings of the regulatory and legal framework, the high cost of attracting credit funds, the lack of a strategic vision of the future development of the company's activities by the managers of the enterprises. The problem is also the low level of budgetary financing of innovative developments, the lack of incentives from the state for enterprises. Investments in new technologies are providing higher returns than the industry average, and the structure of the economy is also changing. Legal, ethical, aesthetic and moral standards are dynamically changing. The level of education and health care is increasing. Also, the spread of innovations connects various socio-economic subjects into a single entity. One of the factors of increasing the competitiveness and efficiency of the economy at all its levels is the introduction of innovations. The innovation policy of a state should provide for the stimulation of innovation at the state and regional levels, involvement in global innovation networks, investment in research and development, improvement of the regulatory and legal environment, determination of priorities for innovation development at the state and regional levels etc. Globalization opens up opportunities to overcome the technological gap and introduce innovations to increase the competitiveness of the national economy. The main trends of the impact of globalization aspects of development on the innovative development of national economies are determined. The asymmetry of the innovative development of national economies in the conditions of globalization is studied. The reasons for the low level of innovation activity of national economies are established. The important tasks of the state innovation policy and the effective mechanisms and promising trends of the development of the innovative economies of the world are determined. The following effective mechanisms and promising trends in the development of the world's innovative economies are defined: digitization and digitalization, the use of digital technologies for optimizing business processes; robotics as a response to global demographic changes, consisting of an aging population and an increase in the burden on the employed part of humanity; renewable energy; convergence of technologies and knowledge; virtualization o","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127035516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPACT OF THE MARKETING ENVIRONMENT EXTERNAL FACTORS ON SERVICE CONSUMERS’ MARKET BEHAVIOUR","authors":"I. Karabaza, Y. Popova, M. S. Ilienkov","doi":"10.33274/2079-4819-2021-74-1-9-16","DOIUrl":"https://doi.org/10.33274/2079-4819-2021-74-1-9-16","url":null,"abstract":"Objective. The objective of the article is to analyze the impact of the marketing environment external factors on market behaviour of service consumers.\u0000\u0000Methods. The following methods are used in the research: the method of analysis and syn- thesis (while studying the approaches of scientists to the study of external factors impact on the behaviour of service consumers), the method of expert assessment (while assessing the impact of external factors on the behavior of carwash service consumers).\u0000\u0000Results. Consumer behavior in the market is determined by a set of macro and micro envi- ronmental factors, as well as internal needs, motives and values. Macro environmental factors that affect consumer behaviour directly or indirectly may be the following: changes in economic and political life of the country, social, demographic, cultural characteristics of consumers in a particular country. In the article, the next key factors of political and legal nature that affect the behaviour of carwash service consumer are identified: the existence and application of the Laws of Ukraine «On Consumer Protection» and «On Environmental Protection», Rules on labour protection on road transport, Water Code of Ukraine, compliance with national quality standards, as well as political instability in the country. It is determined that the following economic factors can positively affect the behaviour of car wash service consumers: increasing of the number of car washes and the development of the car service market, price stability on the car wash service market since early 2020, increasing of the average monthly wages and reduc- ing of the annual rate of inflation in the country. It is determined that the following factors may negatively affect the behaviour of car wash service consumers in Ukraine: political instability, inefficient structure of household expenditure, the COVID–19 pandemic and the imposition of quarantine, seasonality, etc.\u0000\u0000The practical significance of the results obtained is in the possibility of making suggestions for developing further service provider’s PR strategy.","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"95 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115151556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STATE AND FEATURES OF E-GOVERNMENT DEVELOPMENT IN THE WORLD","authors":"Yu. H. Bocharova, O. Chernega, T. Kozhukhova, O. Ishchenko","doi":"10.33274/2079-4819-2022-76-1-70-80","DOIUrl":"https://doi.org/10.33274/2079-4819-2022-76-1-70-80","url":null,"abstract":"Objective. The objective of the article is the analysis of the state and features of e-government development in the world in 2010-2020.\u0000\u0000Methods. The following methods and techniques of cognition are used in the research process: theoretical generalization and comparison, analysis and synthesis, induction and deduction, grouping.\u0000\u0000Results. According to the results of the study, it is substantiated that the most representative and authoritative among the indicators that allow to assess the level of development of e-government is the indicator of EGDI; this indicator is calculated on the basis of three complex indicators: the volume and quality of online services, the development of online services (OSI), the state of development of telecommunications infrastructure (TII), human capital (HCI); the EGDI value varies from 0 to 1, where 0 is the minimum value, and 1 is the maximum one. Countries of the world are differentiated according to the value of EGDI into four groups: countries with a very high and high level of e-government development, countries with medium and low level of e-government development. It is established that in 2010-2020: the level of development of e-government in the world increased (if in 2010 the average EGDI in the world was 0,45, in 2020 it was 0,6); there were significant country and macro-regional asymmetries and disparities in the development of e-government. It is substantiated that the undisputed leader among macro-regions in terms of development and speed of transformations aimed at the development of e-government was Europe, the outsider was Africa; the most significant success in the development of e-government in the world was achieved in ensuring the development of human capital, the least — in ensuring the development of telecommunications infrastructure, although the most dynamic transformations in macro-regions were in this direction. Among the countries with the greatest success in the development of e-government were Denmark, the Republic of Korea, Australia, the United Kingdom, the United States and the Netherlands; the smallest — Eritrea, CAR, Chad, Niger, Guinea-Bissau.","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127982586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FORMATION OF THE WORLD INDUSTRIAL TOURISM SERVICES MARKET MECHANISM STRUCTURE AND FUNCTIONING","authors":"V. O. Koshel","doi":"10.33274/2079-4819-2021-75-2-101-112","DOIUrl":"https://doi.org/10.33274/2079-4819-2021-75-2-101-112","url":null,"abstract":"Objective. The objective of the research is to form the structure and functioning mechanism of the world industrial tourism services market.\u0000\u0000Methods. To achieve this goal, a set of general scientific and special methods of analysis is used, namely: theoretical generalization, analysis and synthesis (to investigate the essence of the industrial tourism services market and its components); abstract-logical (to determine approaches to the formation of the industrial tourism services market structure), system-structural and grouping, modeling (to compile the structure and mechanism of the world industrial tourism services market).","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129910983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"JUSTIFICATION OF STRATEGIC DIRECTIONS OF INCREASING THE COMPETITIVENESS OF THE HOTEL AND RESTAURANT INDUSTRY OF UKRAINE","authors":"О. Nikolaichuk, Т. Е. Lebedenko, K. Herasymenko, K. V. Bondarenko","doi":"10.33274/2079-4819-2021-74-1-43-54","DOIUrl":"https://doi.org/10.33274/2079-4819-2021-74-1-43-54","url":null,"abstract":"Objective. The objective of the article is the analysis of the current state of competitiveness and determination of strategic directions for increasing the competitiveness of the hotel and res­taurant industry of Ukraine.\u0000\u0000Methods. In order to achieve the objectives and goals, the following research methods are used: systematic and comprehensive analysis (to identify trends in hotel and restaurant business), graphical and tabular methods (for a visual representation of statistical material), abstract-logi­cal method (for formulating proposals and conclusions).\u0000\u0000Results. As a result of the analysis of the state and competitiveness of the hotel and restaurant business of Ukraine in modern conditions, it is established: 1) analysis of the dynamics of the number of business entities of Ukrainian enterprises in the field of temporary accommodation and catering shows growth, 2) for 2015-2019 there is an increase in cost indicators of sold products — 2.67 times for all entities; 3) the assessment of financial performance of the entities shows the instability of the financial condition during the study period. The share ofprofitable enterprises in the industry from 2015 to 2019 decreasedfrom 71.6 to 70.5 %. For 9 months of2020, the number ofprofitable entities was only 26.8 %, which indicates a sharp negative impact of the pandemic on the activities of enterprises in the hotel and restaurant sector. In order to increase the competitive­ness of hotel and restaurant business, the main strategic directions are proposed. They include national measures (modernization of tourist infrastructure, marketing measures to promote the tourist product, measures to support business, attract investment, promote the development of nontraditional tourism) and measures at the micro level (control over the quality of services, measures to retain staff and improve the qualification and professional level of staff, improving the motiva­tion mechanism, optimization of business processes and costs, introduction of modern information technologies, creation of hostel networks and restaurant chains with universal service and high level of service, expanding the range of services, development of delivery, increase online sales).","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127780511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"RATING ANALYSIS OF TOURIST CITIES OF THE WORLD","authors":"G. Gorina, K. Borblik, Y. H. Kryzhyminska","doi":"10.33274/2079-4819-2022-76-1-88-95","DOIUrl":"https://doi.org/10.33274/2079-4819-2022-76-1-88-95","url":null,"abstract":"Objective. The objective of the article is to study the methods of building global ratings of the world’s tourist cities, as well as to conduct a comparative analysis of the Top-15 urban destinations according to the selected ratings.\u0000\u0000Methods. In order to achieve the set goals and objectives, the following research methods are used in the work: analysis and synthesis (to determine the components of the global ratings of the world’s cities), comparative analysis, comparison (to determine the similarities and differences of the Top-15 urban destinations according to the selected ratings), graphic and tabular methods (for a visual representation of statistical and theoretical material).\u0000\u0000Results. A study of existing methods of compiling global ratings of tourist cities of the world is conducted. The Top 100 City Destinations Index is defined as comparing 54 different indicators across six key areas for 100 city destinations to provide an overall rating of a city’s attractiveness. Euromonitor International considers 6 main components: 1) economic and business performance, 2) tourism efficiency, 3) tourism infrastructure, 4) tourism policy and attractiveness, 5) health and safety, 6) sustainability. At the same time the Global Power City Index (GPCI) rates and ranks the world’s major cities according to their “magnetism” or their overall ability to attract people, capital and businesses from around the world by measuring 6 functions: 1) economy, 2) research and development, 3) cultural interaction, 4) lifestyle, 5) environment, 6) accessibility. It is determined that the Top 15 cities of the world according to both ratings have different composition and order of location, at the same time, 8 out of 15 cities are included in both ratings. It was determined that the Top 15 cities of the world according to both ratings have different composition and order of location, at the same time, 8 out of 15 cities are included in both ratings.","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131023103","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ENTERPRISE ECONOMIC SECURITY STRATEGIC MANAGEMENT: THEORETICAL FUNDAMENTALS AND TOOLS","authors":"N. Pryimak, O. V. Deviatkova","doi":"10.33274/2079-4819-2022-76-1-37-45","DOIUrl":"https://doi.org/10.33274/2079-4819-2022-76-1-37-45","url":null,"abstract":"Objective. The objective of the article is to substantiate a theoretically significant approach to understanding the essence of the strategic management of the economic security of an enterprise and the choice of effective tools for assessing its effectiveness.\u0000\u0000Method. To substantiate the results of the study, a set of methods is used,: imethods of theoretical analysis and synthesis, generalization, dynamic analysis, index method, graphical method. The theoretical and methodological base of the study contains the provisions of the theory of management, strategic management, strategic analysis, financial analysis.\u0000\u0000Results. In the study, the identification of the subject and object of the economic security of the enterprise is carried out, the connection between the management of economic security and the strategic management of the enterprise and the set of the main functions of the latter are updated.\u0000\u0000Specifically, under the strategy of economic security of an enterprise, it is proposed to understand a comprehensive strategy related to strategies of a supporting type, designed to maintain the state of long-term economic security of both the entire enterprise and economic security in terms of local components (market, technical and technological, personnel, financial, etc.) . The authors’ vision of the algorithm for developing a strategy for the economic security of an enterprise is proposed. It presupposes the following sequential actions: setting the problem; team building; analysis of external and internal factors that generate threats; gradation of threats according to the level of consequences; threat impact forecast; assessment of resource potential; determination of methods, technologies and tools for implementing the economic security strategy; making a decision on a specific strategy, its financial justification; implementation of the company’s economic security strategy. In the course of a practical study, an analysis of the level of economic security of YuzhGOK JSC is made. To identify the economic security strategy of the plant for 2018-2020, a profile of economic security is compiled, the integral coefficient of economic security is calculated, and using the SPACE analysis, it has been found that the plant implements an aggressive economic security strategy, which is effective and adequate for the current business conditions. It has been established that an aggressive security strategy does not require changes, that is, strategic management should focus on the implementation of control and preventive functions that will ensure the preventive nature of strategic management and monitoring of the operating environment. Key words: strategic management, economic security, economic security strategy, strategic management of economic security, strategic management functions.","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134218034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}