RATING ANALYSIS OF TOURIST CITIES OF THE WORLD

Abstract

Objective. The objective of the article is to study the methods of building global ratings of the world’s tourist cities, as well as to conduct a comparative analysis of the Top-15 urban destinations according to the selected ratings. Methods. In order to achieve the set goals and objectives, the following research methods are used in the work: analysis and synthesis (to determine the components of the global ratings of the world’s cities), comparative analysis, comparison (to determine the similarities and differences of the Top-15 urban destinations according to the selected ratings), graphic and tabular methods (for a visual representation of statistical and theoretical material). Results. A study of existing methods of compiling global ratings of tourist cities of the world is conducted. The Top 100 City Destinations Index is defined as comparing 54 different indicators across six key areas for 100 city destinations to provide an overall rating of a city’s attractiveness. Euromonitor International considers 6 main components: 1) economic and business performance, 2) tourism efficiency, 3) tourism infrastructure, 4) tourism policy and attractiveness, 5) health and safety, 6) sustainability. At the same time the Global Power City Index (GPCI) rates and ranks the world’s major cities according to their “magnetism” or their overall ability to attract people, capital and businesses from around the world by measuring 6 functions: 1) economy, 2) research and development, 3) cultural interaction, 4) lifestyle, 5) environment, 6) accessibility. It is determined that the Top 15 cities of the world according to both ratings have different composition and order of location, at the same time, 8 out of 15 cities are included in both ratings. It was determined that the Top 15 cities of the world according to both ratings have different composition and order of location, at the same time, 8 out of 15 cities are included in both ratings.