Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)最新文献_第5页

THE INFLUENCE OF DIFFERENCES STRATEGY, MARKET ORIENTATION, AND INNOVATION OF COMPETITIVE ADVANTAGES AND COMPANY PERFORMANCE (Empirical Study on Star Hotels in Semarang City) 差异化战略、市场导向、竞争优势创新对企业绩效的影响(以三宝垄市星级酒店为例)

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-04-30 DOI: 10.14710/JSPI.V17I3.196-206

N. Markus, S. T. Raharjo, M. Mahfudz

{"title":"THE INFLUENCE OF DIFFERENCES STRATEGY, MARKET ORIENTATION, AND INNOVATION OF COMPETITIVE ADVANTAGES AND COMPANY PERFORMANCE (Empirical Study on Star Hotels in Semarang City)","authors":"N. Markus, S. T. Raharjo, M. Mahfudz","doi":"10.14710/JSPI.V17I3.196-206","DOIUrl":"https://doi.org/10.14710/JSPI.V17I3.196-206","url":null,"abstract":"This research aims to examine and analyze the influence of differentiation strategy, market orientation, and innovation in an effort to build a competitive advantage for the performance of the company improves on star hotels in the city of Semarang. The respondents in this research are the Manager of star hotels in the city of Semarang, the size of respondents in filling in the questionnaire is 63 (sixty-three) people. However, for some reason, 22 (twenty-two) respondents are not willing to do the filling out the questionnaires which resulted in the final sample size is 41 (forty-one) respondents.in this case, the tool used in the study is the analysis of Partial Least Square (PLS). Prior to testing the researchers first tested the questionnaire by means of the validity test and reliability test. Test validity is to see the questionnaire is valid or not, and the reliability test is meant to see the questions distributed reliable or not to do further testing. The empirical findings indicated that the differentiation strategy has a significant positive effect on competitive advantage; innovation has a significant positive effect on firm performance.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134183287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

ANALISIS PENINGKATAN MINAT BERKUNJUNG KEMBALI PADA WISATAWAN MELALUI CITRA WISATA DAN NILAI BUDAYA (STUDI PADA KOTA KUNINGAN, JAWA BARAT) 通过旅游景点和文化价值(西爪哇省库根市的研究)对游客的回访兴趣的分析

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-04-30 DOI: 10.14710/JSPI.V17I3.207-221

Nadya Damayanty Utami, A. Ferdinand

{"title":"ANALISIS PENINGKATAN MINAT BERKUNJUNG KEMBALI PADA WISATAWAN MELALUI CITRA WISATA DAN NILAI BUDAYA (STUDI PADA KOTA KUNINGAN, JAWA BARAT)","authors":"Nadya Damayanty Utami, A. Ferdinand","doi":"10.14710/JSPI.V17I3.207-221","DOIUrl":"https://doi.org/10.14710/JSPI.V17I3.207-221","url":null,"abstract":"Penelitian ini memiliki tujuan untuk membangun sebuah model yang akan digunakan untuk menganalisis variabel-variabel yang memiliki gap mengenai citra wisata yang dimiliki daerah wisata terhadap minat berkunjung kembali pada wisatawan, sehingga penelitian ini bertujuan untuk membangun sebuah model yang baru untuk pemasaran pada bidang pariwisata.Penelitian ini mengambil sebanyak 170 responden wisatawan lokal yang berkunjung kembali ke Kuningan Jawa Barat. Alat analisis yang digunakan adalah SEM (Structural Equation Modelling) versi 24. Hasil analisis data untuk keseluruhan model telah memenuhi kriteria Goodness of Fit dengan nilai chi squere = 195.413, derajat kebebasan = 113, probabilitas = 0.000, CMIN/DF = 1.729, GFI = 0.898, AGFI = 0.862, TLI = 0,973, CFI = 0.977 dan RMSEA = 0.066. Dengan demikian dapat dikatakan bahwa model penelitian yang diajukan dapat diterima. Dari hasil penelitian diketahui bahwa ada pengaruh yang signifikan antara citra wisata dengan resonansi pelanggan, nilai budaya dengan resonansi pelanggan, nilai budaya dengan ikon daerah wisata, ikon daerah wisata dengan minat berkunjung kembali dan resonansi pelanggan dengan minat berkunjung kembali","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129058143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE TO IMPROVE THE SATISFACTION AND LOYALTY OF BIGTV CUSTOMERS IN SEMARANG 服务质量和品牌形象对三宝郎大电视顾客满意度和忠诚度的影响

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-04-30 DOI: 10.14710/JSPI.V17I3.188-195

Nindita Gabriele Pragunadi, I. M. Sukresna, S. Sutopo

{"title":"THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE TO IMPROVE THE SATISFACTION AND LOYALTY OF BIGTV CUSTOMERS IN SEMARANG","authors":"Nindita Gabriele Pragunadi, I. M. Sukresna, S. Sutopo","doi":"10.14710/JSPI.V17I3.188-195","DOIUrl":"https://doi.org/10.14710/JSPI.V17I3.188-195","url":null,"abstract":"The problem that happened in this research is the decrease of BIGTV customer loyalty of Semarang which result in customer decision to unsubscribe. This is evident from the increasing number of subscribers who have been subscribed for more than 1 year but unsubscribed in the first half of 2015. So the formulation of this research problem is how to increase customer loyalty BIGTV Semarang and BIGTV Semarang customer decisions to re-subscribe allegedly influenced by the quality service, and brand image. This study aims to analyze the influence of service quality and brand image directly or indirectly to customer loyalty with mediated by satisfaction. Sample selection using purposive sampling. The sample used is 150 people BIGTV Semarang customers. The analysis tool used is structural equation modeling. Based on the results of research, service quality and brand image have a positive effect on satisfaction and loyalty, while satisfaction has a positive effect on loyalty. Based on the fit model test, 7 indicator test result stated that all models have a good fit. So from this, it can be concluded that the model has a good enough fit to predict customer loyalty","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121091662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

THE EFFECT OF BRAND REPUTATION, PRODUCT RELIABILITY, PRICE AND BRAND ADMIRATION ON PURCHASING DECISION (Study on Food Products that Sold through Instagram at Semarang) 品牌美誉度、产品可靠性、价格和品牌赞赏度对购买决策的影响(三宝垄通过Instagram销售的食品研究)

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-04-30 DOI: 10.14710/JSPI.V17I3.164-176

Angela Mariska, Harry Soesanto, M. Mahfudz

{"title":"THE EFFECT OF BRAND REPUTATION, PRODUCT RELIABILITY, PRICE AND BRAND ADMIRATION ON PURCHASING DECISION (Study on Food Products that Sold through Instagram at Semarang)","authors":"Angela Mariska, Harry Soesanto, M. Mahfudz","doi":"10.14710/JSPI.V17I3.164-176","DOIUrl":"https://doi.org/10.14710/JSPI.V17I3.164-176","url":null,"abstract":"Development in technology was really fast, especially in the information and telecommunications field. Nowadays, technology cannot be replaced by human life. Social media is very important to various business and personal life. Social media helping us to find new colleagues and help us to easier get information. For many years, most powerful social media are Facebook, Twitter, and LinkedIn. But for this past years, Instagram can take market attention. Due to a number of followers, culinary became favorite on Instagram. Before that, culinary products rarely marketed on other social media including Facebook. In this study, research will be focused on the kind of food that can be delivered in Semarang. This research will be started by sharing questionnaires to 157 respondents. Those respondents already have experience in buying food from Instagram in Semarang. From the result, two hypotheses accepted. The first one concluded there is a positive impact from brand reputation to buying decision. The second one concluded there is a positive impact on brand admiration to brand reputation. For reliability and product price didn’t give impact for buying decision.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133725509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

THE EFFECT OF PRODUCT FASCINATION, SERVICE FASCINATION, AND COMPETITIVE POWER OF TARIFF ON CUSTOMER SATISFACTION AND IMPACT ON TRANSACTION DECISIONS (Study on Agent BRILink BRI Branch of Pati) 产品魅力、服务魅力和关税竞争力对顾客满意度的影响及其对交易决策的影响(以派帝公司代理BRILink BRI分公司为例)

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-04-21 DOI: 10.14710/JSPI.V17I2.89-102

R. Kurniawan, Harry Soesanto, S. Sugiarto

{"title":"THE EFFECT OF PRODUCT FASCINATION, SERVICE FASCINATION, AND COMPETITIVE POWER OF TARIFF ON CUSTOMER SATISFACTION AND IMPACT ON TRANSACTION DECISIONS (Study on Agent BRILink BRI Branch of Pati)","authors":"R. Kurniawan, Harry Soesanto, S. Sugiarto","doi":"10.14710/JSPI.V17I2.89-102","DOIUrl":"https://doi.org/10.14710/JSPI.V17I2.89-102","url":null,"abstract":"Bank Rakyat Indonesia (BRI) innovates to launch BRILink Agent services as a collaborative partner between BRI Bank and its customers. The problem in this research is how to improve customer satisfaction which will influence the decisions of transactions at BRILink BRI Branch of Pati. Data on observed variables were obtained through interviews with questionnaires to 110 BRI Bank customers who transacted at BRILink Branch of Pati and tested using AMOS statistic software. The result of SEM analysis confirm the criteria of Goodness of fit that is Chi-Square is 154.616 with probability equal to 0.277; CMIN/DF (1.066); GFI (0.873); AGFI (0.833); TLI (0.991); CFI (0.992); and RMSEA (0.025). The result of hypothesis testing is: transaction decisions are statistically proven to be affected by customer satisfaction, customer satisfaction is statistically proven to be affected by service attractiveness and tariff competitiveness, while the attractiveness of unpaid products has a significant effect. ","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133010037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

ANALYSIS OF ENTREPRENEURSHIP ORIENTATION, ADAPTABILITY OF BUSINESS ENVIRONMENT, AND INTERNAL RESOURCES COMPANY ON COMPETITIVE ADVANTAGES TO IMPROVE COMPANY PERFORMANCE (Study at Micro Small and Medium Enterprises Embroidered Kudus District) 创业导向、营商环境适应性、内部资源对企业竞争优势提升绩效的影响分析(以绣花库德斯区中小微企业为例)

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-04-21 DOI: 10.14710/JSPI.V17I2.119-139

A. Ayuningtyas, Miyasto Miyasto, Yohanes Sugiarto

{"title":"ANALYSIS OF ENTREPRENEURSHIP ORIENTATION, ADAPTABILITY OF BUSINESS ENVIRONMENT, AND INTERNAL RESOURCES COMPANY ON COMPETITIVE ADVANTAGES TO IMPROVE COMPANY PERFORMANCE (Study at Micro Small and Medium Enterprises Embroidered Kudus District)","authors":"A. Ayuningtyas, Miyasto Miyasto, Yohanes Sugiarto","doi":"10.14710/JSPI.V17I2.119-139","DOIUrl":"https://doi.org/10.14710/JSPI.V17I2.119-139","url":null,"abstract":"Economic development in Indonesia MSMEs has an important role because the majority of Indonesia's population lives from MSME activities both in the traditional and modern sector. MSME in Central Java is also quite good. However, MSMEs in Central Java also experienced an increase in competitiveness, especially with similar businesses. Therefore, entrepreneurs are required to be able to innovate and dare to explore the resources it has for its business can continue to grow and survive amid the competition. In this study, the authors explain the condition of competitiveness of SMEs in the Kudus Regency is the business of embroidery which from year to year always decreased. Based on the result of the theoretical study directing this study developed a model with five research variables covering entrepreneurial orientation, business environment adaptability, internal resources of company, competitive advantage, and company performance. The results of the analysis show that the entrepreneurship orientation does not positively affect the competitive advantage. The adaptability of the business environment positively affects the competitive advantage. Internal resources of the company positively influence the competitive advantage. Entrepreneurship orientation positively affects the company's performance. Internal resources of the company positively affect the company's performance. Competitive advantage positively affects the company's performance.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117303123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

BUILDING MARKETING PERFORMANCE THROUGH COMPETITOR ORIENTATION (Empirical Study on Baitul Maal wat Tamwil at Ex-Residency of Semarang) 以竞争对手为导向构建营销绩效(以三宝垄原址百丽酒店为实证研究)

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-04-21 DOI: 10.14710/JSPI.V17I2.140-151

Citra Ajeng Isywari, A. Ferdinand, Farida Indriani

引用次数: 1

INVESTIGATING THE EFFECT OF CUSTOMER RELATIONS QUALITY AND PRODUCT EXCELLENCE ON MARKETING PERFORMANCE THROUGH PRODUCT COMPETITIVE ADVANTAGE (Empirical Study at PT Bank Mega, Tbk) 通过产品竞争优势考察客户关系质量和产品卓越性对营销绩效的影响(在PT Bank Mega, Tbk的实证研究)

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-04-21 DOI: 10.14710/JSPI.V17I2.103-118

Sekarani Yuteva Augustia, S. T. Raharjo, S. Sutopo

{"title":"INVESTIGATING THE EFFECT OF CUSTOMER RELATIONS QUALITY AND PRODUCT EXCELLENCE ON MARKETING PERFORMANCE THROUGH PRODUCT COMPETITIVE ADVANTAGE (Empirical Study at PT Bank Mega, Tbk)","authors":"Sekarani Yuteva Augustia, S. T. Raharjo, S. Sutopo","doi":"10.14710/JSPI.V17I2.103-118","DOIUrl":"https://doi.org/10.14710/JSPI.V17I2.103-118","url":null,"abstract":"In this highly competitive banking industry, every bank needs to create superior value for its customers. The ideal banking industry to improve the quality of customer relationships is a company that wants to optimize profits by closer (customer intimacy) and harmonious relationship with its customers. Thus, the value-added relationship marketing can be optimized in streamlining and streamlining costs to acquire new customers or retain old customers so that the cost and marketing efforts are not in vain and profits can be increased even more. This study specifically examines the effect of customer relationship quality and product excellence on the company's marketing performance through a competitive advantage in the banking industry. The industry that is used as a research object is PT Bank Mega, Tbk Regional Semarang. The analytical tool used in this study is the Structural Equation Model (SEM) of the AMOS statistical package. From the research results can be concluded that the quality of relationships influence and positive product superiority to marketing performance. While a competitive advantage does not have a positive effect on marketing performance. At the end of the discussion, the limitations of research and future research agenda can be used as a reference for further study or research.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116075653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SOCIAL MEDIA USAGE TERHADAP KINERJA BISNIS (Studi Pada UMKM Batik di Kota Semarang) 分析影响美国社交媒体业务表现的因素(三宝镇蜡染研究)

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-04-21 DOI: 10.14710/JSPI.V17I2.152-163

H. Anjani, S. Raharjo, Mirwan Surya Perdhana

{"title":"ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SOCIAL MEDIA USAGE TERHADAP KINERJA BISNIS (Studi Pada UMKM Batik di Kota Semarang)","authors":"H. Anjani, S. Raharjo, Mirwan Surya Perdhana","doi":"10.14710/JSPI.V17I2.152-163","DOIUrl":"https://doi.org/10.14710/JSPI.V17I2.152-163","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh relative advantage, compatibility, interactivity, cost effectiveness dan top management terhadap social media usage untuk meningkatkan kinerjabisnis. Terdapat faktor-faktor yang mempengaruhi social media usage di UMKM Batik Kota Semarang, yaitu relative advantage, compatibility, interactivity, cost effectiveness, dan top management. Permasalahan penelitian adalah terjadi penurunan yang fluktuatif dan bagaimana meningkatkan kinerja bisnis melalui social media usage dan faktor-faktor yang mempengaruhi social media usage. Populasi pada penelitian ini yakni pemilik atau pengelola UMKM Batik di Kota Semarang yang berjumlah 160 responden dan kuesioner yang kembali dan digunakan dalam mengolah data sebanyak 125 kuesioner. Penentuan sampel dilakukan dengan cara sensus. Alat analisis yang digunakan adalah Structural Equation Modelling (SEM) pada program software AMOS 22. Hasil dari pengolah data dengan menggunakan SEM untuk model teoritis telah memenuhi Goodness of Fit dengan nilai Chi Square = 329,038 ; Df = 333; Probability = 0,551; GFI = 0,856; AGFI = 0,825; TLI = 1,001; CFI = 1,000; RMSEA = 0,000. Dari tujuh hipotesis penelitian yang diuji, semua hipotesis dinyatakan diterima. Faktor relativeadvantage, compatibility, interactivity, cost effectiveness dan top management berpengaruh signifikan terhadap social media usage. Social media usage berpengaruh signifikan terhadap kinerja bisnis.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122150624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALYSIS THE EFFECT OF SERVICE QUALITY, PRICE ADVANTAGES, AND MARKETER’S BEHAVIORAL TOWARDS CUSTOMER SATISFACTION IN ORDER TO INCREASE CUSTOMER LOYALTY (Study in PT. DES TEKNOLOGI INFORMASI) 分析服务品质、价格优势与行销人员行为对顾客满意的影响，以提高顾客忠诚度(资讯科技研究)

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-03-11 DOI: 10.14710/JSPI.V17I1.63-78

Edwin Krisna Nugroho

{"title":"ANALYSIS THE EFFECT OF SERVICE QUALITY, PRICE ADVANTAGES, AND MARKETER’S BEHAVIORAL TOWARDS CUSTOMER SATISFACTION IN ORDER TO INCREASE CUSTOMER LOYALTY (Study in PT. DES TEKNOLOGI INFORMASI)","authors":"Edwin Krisna Nugroho","doi":"10.14710/JSPI.V17I1.63-78","DOIUrl":"https://doi.org/10.14710/JSPI.V17I1.63-78","url":null,"abstract":"This research is aimed to examine the effect of Service Quality, Price Excellence, and Marketers Behavioral Behavior, to Customer Satisfaction, and its impact on Customer Loyalty. The problem of research is how to improve Customer Loyalty, by improving Customer Satisfaction, through Service Quality, Price Excellence, and Behavior Ethics of Marketers?The sample in this research is the customer of PT. DES Teknologi Informasi of 150 respondents. Data analysis is done by Structural Equation Modeling (SEM) using AMOS software. The results of the analysis show that Service Quality, Price Excellence, Marketers Behavior Ethics, have a positive and significant influence on Service User Satisfaction, in order to increase Service User Loyalty.The results of these empirical studies have an indication that Service Quality has a positive influence on Customer Satisfaction; Price advantage has a positive effect on Customer Satisfaction; Behavior Ethics Marketers have a positive influence on Customer Satisfaction; User Service Satisfaction has a positive effect on Customer Loyalty.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128354591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0