Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)最新文献_第4页

Investigasi Pengambilan Keputusan Gen Y (Second Generation Existing Priority Members) untuk Menjadi Nasabah Prioritas BCA di Pekalongan (Sebuah Studi Fenomenologi) Y基因决策调查(二代前存在人员)成为pekalhn的BCA优先客户(一个现型研究)

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-12-01 DOI: 10.14710/JSPI.V18I3.202-211

Andreas Christianto, Harry Soesanto

{"title":"Investigasi Pengambilan Keputusan Gen Y (Second Generation Existing Priority Members) untuk Menjadi Nasabah Prioritas BCA di Pekalongan (Sebuah Studi Fenomenologi)","authors":"Andreas Christianto, Harry Soesanto","doi":"10.14710/JSPI.V18I3.202-211","DOIUrl":"https://doi.org/10.14710/JSPI.V18I3.202-211","url":null,"abstract":"Gen Y, which is often referred to as Generation Millennials, will soon dominate the composition of the world of work and business in Indonesia. This millennial generation has a significant difference with previous generations, especially about what influences are the basis of their purchasing decisions. The researcher specifically examined how this millennial generation decided to join as a BCA Priority customer, what factors influenced their decision. The researcher used the Qualitative research method with a phenomenological narrative approach. The reason for choosing this method is so that researchers can interact directly with the speakers, dig deeper so that they get a more comprehensive picture of them. There were 8 speakers in this study which were divided into 4 groups, namely 1. Parents and Children of Priority customers, 2. Parents of Priority customers, Children not Priority customers, 3. Parents not BCA customers, Priority customer Children,4. Parents and Children are not Priority customers, but are included in the Priority criteria. The results of this study indicate that millennial generation purchasing decisions are influenced by many factors that can be grouped into 2 things: factors that have been experienced, felt and fulfilled their needs, namely ease of transactions, privileges, special prices, business networks, and pride and other factors that are expectations what they want when they become priority customers, namely financial solutions and increasing their knowledge. The new finding in this study was that parents' factors turned out to play a very important role for Gen Y especially the second generation of priority customers to decide to become BCA Prioritas customers.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121051876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Kepuasan Pelanggan Menggunakan Mix Method (Studi Kasus pada Lettice Clinic Tanjung Pinang)

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-09-01 DOI: 10.14710/JSPI.V18I2.141-165

Natalia Sukarnadi, S. Raharjo

{"title":"Analisis Kepuasan Pelanggan Menggunakan Mix Method (Studi Kasus pada Lettice Clinic Tanjung Pinang)","authors":"Natalia Sukarnadi, S. Raharjo","doi":"10.14710/JSPI.V18I2.141-165","DOIUrl":"https://doi.org/10.14710/JSPI.V18I2.141-165","url":null,"abstract":"This research conducted to analyzed Lettice Clinic’s patient satisfaction index at Tanjung Pinang. Lettice Clinic is a beauty clinic that gives treatment services contains pharmacy installation and beauty skin treatment and also beauty natural like eyelash extention, filler, brow tatoo, etc.This reseach used mix method, first method using IPA (importance performance analysis) quantitative analysis conducted on 100 samples who visit Lettice Clinic and second method is conducted by interview to 3 Lettice Clinic’s Informan. Data was collected by questionary and qualitative research manuscript.The finding through mix method research are Quadrant I (main priority) consist of services attribute employee existing; fast, ontime and clear treatment; and problem solving. Quadrant II (achievement surviving) consist of service attribute physical facility, complaint handling, accuracy and in-depth explaining ability. Quadrant III (Low Priority) consist of service attribute employee readiness, client understanding ability and able to self-placement. Quadrant IV (Too Much) consist of service attribute employee appearance that too good look, too accurate information giving, too fast responses, accuracy command and client treatment. While in-depth interview result showed generally consistent with IPA analysis result.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"253 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127542625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Studi Tentang Kepuasan Konsumen di Toko Emas Pusaka Sukorejo Kendal 山岱Sukorejo肯德尔珠宝店的消费者满意度研究

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-09-01 DOI: 10.14710/JSPI.V18I2.104-123

R. Amalina, I. M. Sukresna, J. Sugiharto

{"title":"Studi Tentang Kepuasan Konsumen di Toko Emas Pusaka Sukorejo Kendal","authors":"R. Amalina, I. M. Sukresna, J. Sugiharto","doi":"10.14710/JSPI.V18I2.104-123","DOIUrl":"https://doi.org/10.14710/JSPI.V18I2.104-123","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis pengaruh kualitas barang emas dan kualitas layanan terhadap WOM (Word Of Mouth dengan menggunakan kepuasan konsumen sebagai variabel mediator (intervening) studi pada toko emas pusaka mas Sukorejo Kendal. Kualitas barang emas merupakan hal yang menjadi pertimbangan konsumen dalam melakukan pembelian pada Toko emas pusaka Sukorejo Kendal.Responden dalam penelitian ini adalah konsumen yang melakukan transaksi di toko emas pusaka mas Sukorejo Kendal. Data dikumpulkan melalui metode kuisioner yang diisi secara mandiri oleh 155 responden yang dipilih dengan metode non probability sampling dimana responden telah melakukan pembelian atau transaksi di toko emas pusaka mas Sukorejo Kendal. Metode analisis yang digunakan adalah analisis Structural Equation Modelling (SEM) yang dijalankan dengan program AMOS.Hasil pengujian hipotesis dengan SEM menunjukkan bahwa : 1. Kualitas barang emas berpengaruh positif terhadap kepuasan konsumen, 2. Kualitas layanan berpengaruh positif terhadap kepuasan konsumen, 3. Kepuasan konsumen berpengaruh positif dan signifikan terhadap WOM 4. Kualitas layanan berpengaruh positif terhadap WOM studi pada toko emas pusaka mas Sukorejo Kendal.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115778641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Kualitas Produk dan Ketersediaan Produk Terhadap Keputusan Pembelian dengan Citra Merek Sebagai Variabel Intervening (Studi Pada Konsumen Minuman Energi M-150 di Kota Semarang) 产品质量和可行性对品牌作为干预变量的购买决定的影响(三宝垄对M-150能源饮料消费者的研究)

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-09-01 DOI: 10.14710/JSPI.V18I2.166-183

Joni Putra Apriando, Harry Soesanto, Farida Indriani

{"title":"Pengaruh Kualitas Produk dan Ketersediaan Produk Terhadap Keputusan Pembelian dengan Citra Merek Sebagai Variabel Intervening (Studi Pada Konsumen Minuman Energi M-150 di Kota Semarang)","authors":"Joni Putra Apriando, Harry Soesanto, Farida Indriani","doi":"10.14710/JSPI.V18I2.166-183","DOIUrl":"https://doi.org/10.14710/JSPI.V18I2.166-183","url":null,"abstract":"The increasing development of the business world has reached a higher level of competition, and increasingly fierce competition in the energy drink market in Indonesia. This can be seen from the renewal of the company, which makes energy beverage products become consumers' choice. One of the producers of energy drinks that compete in Indonesia is the M-150. Currently the energy drink product M-150 is still one of the products that consumers choose. However, along with the increase in other products, making the M-150 product more and less competitive with other products. This can be seen in the top brand index where the M-150 product is no longer a superior product for consumers. Formulation of the problem in this study concerning the influence of product quality and assessment of brand image, as well as its impact on purchasing decisions of M-150 products in the city of Semarang.The population used in this study is all consumers who have done the purchase of M-150 energy products, where the respondents are people in the city of Semarang. The number of samples used in this study were 130 respondents, and the sample technique used was accidental sampling. The data source used is primary data, while the method of data collection is done through a questionnaire. This study uses Structural Equation Modeling (SEM) analysis techniques using AMOS 22.0 analysis tools.The results of the research analysis show that brand image has a positive and significant effect on purchasing decisions, product quality has a positive and insignificant effect on purchasing decisions, product quality has a positive and significant effect on brand image, product availability has a positive and significant effect on purchasing decisions, and availability product has a positive and not significant effect on brand image.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130823381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Analisis Pengalaman Wisatawan Melalui Nilai yang Dirasakan Terhadap Keputusan Pembelian Pada Makanan Lokal Kota Semarang 通过对当地三宝垄食品购买决定的感知价值来分析游客的体验

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-09-01 DOI: 10.14710/JSPI.V18I2.124-140

R. Setiawan, A. Ferdinand

{"title":"Analisis Pengalaman Wisatawan Melalui Nilai yang Dirasakan Terhadap Keputusan Pembelian Pada Makanan Lokal Kota Semarang","authors":"R. Setiawan, A. Ferdinand","doi":"10.14710/JSPI.V18I2.124-140","DOIUrl":"https://doi.org/10.14710/JSPI.V18I2.124-140","url":null,"abstract":"Penelitian ini dilakukan berdasarkan dari kesenjangan hasil penelitian terdahulu (research gap) mengenai pengalaman wisatawan terhadap keputusan pembelian produk. Serta menguji secara empiris factor-faktor yang dapat mempengaruhi keputusan pembelian seperti nilai hadiah, nilai nostalgia dan nilai ikonik. Karena keputusan pembelian dipengaruhi dari persepsi nilai yang dirasakan oleh konsumen.Tujuan dari penelitian ini yaitu membangun sebuah model konseptual untuk menggambarkan dan memberikan jawaban pada kesenjangan variable pengalaman wisatawan dan keputusan pembelian melalui nilai hadiah, nilai nostalgia dan nilai ikonik. Penelitian ini dilakukan di Kota Semarang dengan responden yaitu wisatawan yang pernah berkunjung ke kota Semarang dan melakukan pembelian makanan lokal. Jumlah responden yang digunakan yakni sebanyak 160 responden. Teknik analisis yang digunakan adalah Structural Equation Model (SEM) dengan menggunakan AMOS 24.Hasil analisis SEM memenuhi kriteria dari Goodness Of Fit Chi-square 184.579, probabilitas 0.015, GFI sebesar 0.897, TLI sebesar 0.988, CFI sebesar 0.989 CMIN/DF sebesar 1.273 dan RMSEA sebasar 0.41. Hasil pengujian menghasilkan bahwa pengalaman wisatawan berpengaruh positif terhadap nlai hadiah, nilai nostalgia dan ikonik serta nilai nostalgia dan ikonik berpengaruh positif terhadap keputusan pembelian makanan lokal Kota Semarang. Sedangkan nilai hadiah tidak berpengaruh pada keputusan pembelian.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115074902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Customer Relationship Management (CRM), Inovasi, dan Penggunaan Teknologi Sebagai Strategi Keunggulan Bersaing untuk Meningkatkan Kinerja Bisnis (Studi pada Toko Grosir Makanan dan Minuman di Provinsi Jawa Tengah dan DI Yogyakarta) 客户关系管理(CRM)、创新和技术利用的影响，作为改善业务业绩的竞争策略(在爪哇岛中部和日惹的食品和饮料批发商店的研究)

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-09-01 DOI: 10.14710/JSPI.V18I2.184-201

Zakaria Anam Setiawan, M. Mahfudz

{"title":"Pengaruh Customer Relationship Management (CRM), Inovasi, dan Penggunaan Teknologi Sebagai Strategi Keunggulan Bersaing untuk Meningkatkan Kinerja Bisnis (Studi pada Toko Grosir Makanan dan Minuman di Provinsi Jawa Tengah dan DI Yogyakarta)","authors":"Zakaria Anam Setiawan, M. Mahfudz","doi":"10.14710/JSPI.V18I2.184-201","DOIUrl":"https://doi.org/10.14710/JSPI.V18I2.184-201","url":null,"abstract":"Tujuan dari penelitian ini adalah untuk menganalisis pengaruh penerapan customer relatioship management (CRM), inovasi, dan penggunaan teknologi yang ada di toko grosir sebagai sebuah keunggulan bersaing terhadap kinerja bisnis toko grosir di provinsi Jawa Tengah dan DI Yogyakarta, penelitian ini memberikan pemahaman yang lebih mendalam kepada toko grosir mengenai efektifitas dan efisiensi penerapan variabel variabel tersebut terhadap kineja bisnis toko grosir dalam bersaing di industri ritel.Penelitian ini dilakukan dengan mengambil objek penelitian pada toko grosir yang menerapkan 3 variabel yang disebutkan. penelitian ini menggunakan sampel di 19 kabupaten dan 3 kotamadya di provinsi Jawa Tengah dan DI Yogyakarta. Penelitian ini menggunakan metode purposive sampling. Jumlah responden yang ditentukan sebagai sensus penelitian adalah 113 toko grosir. Teknik analisis yang dipakai untuk mengintepretasikan dan menganalisis data dalam penelitian ini adalah dengan teknik Structural Equation Modelling (SEM) dengan menggunakan software AMOS 40.Hasil pada penelitian ini menujukkan bahwa keunggulan bersaing dan CRM berpengaruh signifikan terhadap kinerja bisnis dan inovasi berpengaruh positif dan signifikan terhadap keunggulan bersaing . Hasil tersebut dapat dilihat dari pengujian hipotesis dengan menggunakan SEM yang menunjukkan nilai C.R dan P pada hipoteis 1, 2 dan 5 diterima dengan nilai C.R ≥ 1,960 dan P ≤ 0,05. Untuk hipotesis 2 digunakan tingkat signifikansi 5%. Kesimpulan dan saran yang diberikan untuk toko grosir agar semakin memperkuat pelaksanaan Customer Relationship Management, inovasi dan keunggulan bersaing melalui perbaikan manajemen dan pelayanan serta lebih secara intens lagi memanfaatkan kemajuan teknologi dalam operasional bisnis nya agar lebih cepat , efektif dan efisien dalam pelayanan yang berpengaruh terhadap kinerja bisnis.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"72 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131621991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Analisis Pengaruh Kualitas Produk, Kualitas Layanan dan Kemampuan Menjual Terhadap Loyalitas Pelanggan ( Studi Pada Percetakan Jadi Jaya Group, Semarang ) 分析产品质量、服务质量和销售能力对客户忠诚度的影响(对Jaya Group、Semarang的一项研究)

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-05-01 DOI: 10.14710/JSPI.V18I1.1-14

Tamara Citra, I. M. Sukresna, J. Sugiharto

引用次数: 1

Pengaruh Website, Ewom, E-Trust Terhadap E-Repurchase Pemesanan Hotel Melalui Pegipegi di Kota Semarang

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-05-01 DOI: 10.14710/JSPI.V18I1.34-56

Diana Lesmanawati, Naili Farida

引用次数: 0

Kampanye Sosial Red Readerhood 2019 Untuk Meningkatkan Minat Baca Anak 2019年红色读者社交运动促进儿童阅读兴趣

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-05-01 DOI: 10.14710/JSPI.V18I1.81-103

Diah Kencana Sari

引用次数: 2

STUDI PENGARUH SUSCEPTIBILITY TO GLOBAL CONSUMER CULTURE (SGCC) TERHADAP MINAT BELI SEPATU SECARA ONLINE PADA GENERASI MILLENIALS

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-04-30 DOI: 10.14710/JSPI.V17I3.177-187

Bekti Pradina Sari, Harry Soesanto, S. Raharjo

{"title":"STUDI PENGARUH SUSCEPTIBILITY TO GLOBAL CONSUMER CULTURE (SGCC) TERHADAP MINAT BELI SEPATU SECARA ONLINE PADA GENERASI MILLENIALS","authors":"Bekti Pradina Sari, Harry Soesanto, S. Raharjo","doi":"10.14710/JSPI.V17I3.177-187","DOIUrl":"https://doi.org/10.14710/JSPI.V17I3.177-187","url":null,"abstract":"Pada saat ini terdapat fenomena unik di kalangan Gen Y ketika teknologi membuat segalanya menjadi lebih mudah, yaitu terjadinya pergeseran perilaku dan pola berbelanja offline menjadi online.Fakta bahwa Pasar E-commerce ini begitu diminati, memberikan dampak yang baik bagi pelaku bisnis dan konsumen, dimana konsumen cenderung membeli barang branded melalui internet secara online di website E-commerce, Website yang akan dijadikan objek adalah Zalora. Penelitian ini mengacu pada penelitian terdahulu, menggunakan variabel social prestige, Internet technology readiness, Quality perception, dan Brand credibility, untuk mengukur pengaruhnya terhadap Susceptibility to Global Consumer Culture (SGCC) dan minat pembelian online konsumen. Objek pada penelitian ini adalah Generasi millenials dengan skala umur 18-35 tahun yang merupakan pengguna website E-commerce khususnya Zalora, yang tersebar di Jakarta, Semarang dan Surabaya. Metode analisis pada penelitian ini menggunakan Structural Equation Model (SEM). Temuan penelitian ini adalah terdapat pengaruh yang signifikan pada variabel social prestige dan internet technology readiness terhadap SGCC dan SGCC memberikan pengaruh signifikan terhadap minat beli konsumen.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"117 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117299534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0