Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)最新文献

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THE EFFECT OF PRICE PERCEPTION AND SERVICE QUALITY ON BRAND IMAGE FOR IMPROVING INTEREST IN USING GO-JEK (Study On GO-JEK In Semarang City) 价格感知和服务质量对品牌形象的影响——以三宝朗市为例
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-03-11 DOI: 10.14710/JSPI.V17I1.53-62
Septy Setia Nugraha
{"title":"THE EFFECT OF PRICE PERCEPTION AND SERVICE QUALITY ON BRAND IMAGE FOR IMPROVING INTEREST IN USING GO-JEK (Study On GO-JEK In Semarang City)","authors":"Septy Setia Nugraha","doi":"10.14710/JSPI.V17I1.53-62","DOIUrl":"https://doi.org/10.14710/JSPI.V17I1.53-62","url":null,"abstract":"This research is conducted to test how big influence of price perception and service quality to brand image in increasing interest to use go-jek.  Samples were taken from the company's services go-jek number of 110 respondents, Structural Equation Modeling (SEM) was run by AMOS software, was used to analyze the data obtained, the analysis shows that the perception of price and service quality has a positive effect on the image of the brand in increasing interest in using. The most dominant variable in influencing interest in using with the mediation of brand image is the perception of price and service quality. The suggested implications are that the mock companies are able to create a brand image through competitive prices, easy payment systems and improved service quality","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131104833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALYSIS OF EMOTIONAL INTELLIGENCE, STRESS, AND STYLES OF PARTICIPATIVE LEADERSHIP EFFECT TO WORK SATISFACTION IN IMPROVING PERFORMANCE OF EMPLOYEES PT. WASKITA BETON PRECAST Tbk. 情绪智力、压力与参与式领导风格对员工工作满意度之影响分析[j] .华志文,台北。
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-03-11 DOI: 10.14710/JSPI.V17I1.22-41
Rio Radityo Kusumo
{"title":"ANALYSIS OF EMOTIONAL INTELLIGENCE, STRESS, AND STYLES OF PARTICIPATIVE LEADERSHIP EFFECT TO WORK SATISFACTION IN IMPROVING PERFORMANCE OF EMPLOYEES PT. WASKITA BETON PRECAST Tbk.","authors":"Rio Radityo Kusumo","doi":"10.14710/JSPI.V17I1.22-41","DOIUrl":"https://doi.org/10.14710/JSPI.V17I1.22-41","url":null,"abstract":"The purpose of this study was to analyze the influence of emotional intelligence, stress and participative leadership style to employee performance with job satisfaction as mediation. This research type is explanatory research. Population and sample in this research are all employees of the marketing department of PT. Waskita Beton Precast totaling 112. The method of data collection questionnaire. The data type is the primary data. The method of data collection is the questionnaire. Data analysis technique used is the structural equation model. The results showed that: 1). Emotional intelligence has effect positive and significant on job satisfaction. 2). Stress has an effect negative and significant on job satisfaction. 3). Participatory leadership style has effect positive and significant on job satisfaction. 4). Job satisfaction has effect positive and significant on employee performance. 5). Emotional intelligence has effect positive and significant on employee performance. 6). Stress has an effect negative and significant on employee performance. 7). Participative leadership style has effect positive and significant on employee performance","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"145 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121119600","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
ANALYSIS THE EFFECT OF FLEXIBILITY, DEPENDENCE, AND QUALITY RELATIONSHIP TO BROKERS PERFORMANCE WITH INTEGRATION STRATEGY AS INTERVENING VARIABLE (STUDY ON PRINTING BROKERS IN SEMARANG) 以整合策略为中介变量分析柔性、依赖性、质量关系对券商绩效的影响(以三宝朗印刷券商为例)
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-03-11 DOI: 10.14710/JSPI.V17I1.79-88
Fazlur Rahman, S. Sufian, A. Yuniawan
{"title":"ANALYSIS THE EFFECT OF FLEXIBILITY, DEPENDENCE, AND QUALITY RELATIONSHIP TO BROKERS PERFORMANCE WITH INTEGRATION STRATEGY AS INTERVENING VARIABLE (STUDY ON PRINTING BROKERS IN SEMARANG)","authors":"Fazlur Rahman, S. Sufian, A. Yuniawan","doi":"10.14710/JSPI.V17I1.79-88","DOIUrl":"https://doi.org/10.14710/JSPI.V17I1.79-88","url":null,"abstract":"In the printing business, brokers are experiencing fierce competition. Many problems always face by the broker because in the production, brokers do not use their own resources, but integrate with service providers. The purpose of this research is to test and analyze the relation of the attributes of flexibility, dependence, relationship quality and integration strategies toward the printing brokers performance.The research is done to the 133 respondents, which all of them are printing brokers who do production in the Semarang area. Methods of data collection by using questionnaires. The method of data analysis using Structural Equation Modeling (SEM) with AMOS 20 software.The results showed that the flexibility and relationships quality had a positive effect on strategy integration. While the dependence does not affect the strategy integration. And the strategy integration variables have a positive effect on the broker performance.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121459739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PEMETAAN BUDAYA ORGANISASI PADA PT ASTRA GRAPHIA, Tbk. (Cabang Semarang) 关于PT ASTRA GRAPHIA的组织文化图谱,Tbk。(三宝垄分会)
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-03-11 DOI: 10.14710/JSPI.V17I1.1-21
Deewar Mahesa
{"title":"PEMETAAN BUDAYA ORGANISASI PADA PT ASTRA GRAPHIA, Tbk. (Cabang Semarang)","authors":"Deewar Mahesa","doi":"10.14710/JSPI.V17I1.1-21","DOIUrl":"https://doi.org/10.14710/JSPI.V17I1.1-21","url":null,"abstract":"Budaya organisa­si berkenaan dengan upaya pencapaian tujuan pendidikan sekolah dan peningkatan mutu  sekolah. Budaya organisasi da­pat dikatakan baik jika mampu menggerakkan seluruh personal secara sadar dan mampu mem­berikan kontribusi terhadap keefektifan serta pro­duktivitas kerja yang optimal. Berkaitan dengan sekolah sebagai sebuah organisasi maka tentu sangat perlu untuk memahami bagaimana men­getahui ketidak efektifan di dalam organisasinya sehingga dapat meningkatkan mutu organisasi. Penelitian ini menggunakan metode kualitatif, dengan instrumen penelitian yang digunakan adalah OCAI (Organizational Culture Assesment Instrument) sebagai alat bantu dalam penelitian ini. Objek penelitian ini adalah PT Astra Graphia Tbk, Cabang Semarang, Jawa Tengah. Jabatan yang disurvei adalah seluruh karyawan  PT Astra Graphia Cabang Semarang yang terlibat langsung dan berada pada struktur organisasi perusahaan. Metode kualitatif beserta pendalaman dengan metode wawancara dengan kuesioner yang kembali sebanyak 64 kuesioner. Informan penelitian berjumlah 3 orang, informan penelitian dipilih berdasarkan yang memiliki banyak pengetahuan tentang kondisi budaya pada Astra Graphia Cabang Semarang.  Hasil yang diperoleh secara keseluruhan skor OCAI dimana terdapat signifikasi budaya yaitu pada Branch Manager saat ini Hierarchy dan di masa mendatang  Clan dan Adhocrachy, bagian sales di masa mendatang budaya Adhocrachy, bagian teknik saat ini Market dan di masa mendatang Clan, serta Karyawan dengan masa kerja 21 sampai 30 tahun dengan budaya yang diharapkan Clan di masa mendatang.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131885643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALYSIS EFFECT OF CONFLICT ROLE, SOCIAL SUPPORT TO ORGANIZATIONAL COMMITMENT AND IMPACT ON INTENTION TO QUIT 冲突角色、社会支持对组织承诺的影响及对离职意向的影响分析
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2019-03-11 DOI: 10.14710/JSPI.V17I1.42-52
M. Najib
{"title":"ANALYSIS EFFECT OF CONFLICT ROLE, SOCIAL SUPPORT TO ORGANIZATIONAL COMMITMENT AND IMPACT ON INTENTION TO QUIT","authors":"M. Najib","doi":"10.14710/JSPI.V17I1.42-52","DOIUrl":"https://doi.org/10.14710/JSPI.V17I1.42-52","url":null,"abstract":"Human resources (HR) is the only important organizational asset that can drive other resources. Human resources can affect the efficiency and effectiveness of the organization (Simamora, 2006). Secondary data in this research are: Data obtained from the management of PT. Bank Syariah Mandiri in the form of data turnover. Population in this research is employees of PT. Bank Syariah Mandiri Semarang, Jl. Pandanaran no. 90 a total of 137 employees. The method of collecting primary data is done by using documentation technique. Role conflict has a significant effect on the intention to quit. It is concluded that the greater the role conflict increases the intention to quit. The result of hypothesis 2 testing showing the role conflict has a positive effect on intention to quit is accepted, where high conflict can increase the intention to exit.Organizational support has a significant positive effect on commitment. It is concluded that the greater the support the organization increases its commitment. Organizational support has a significant negative impact on intention to quit. It is concluded that greater organizational support decreases the intention to quit. Commitment has a significant negative effect on intention to quit. It is concluded that the stronger the commitment can decrease the intention to quit.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127981616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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