Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)最新文献

Redefining Transformation Drivers in SMEs toward Business Performance with Covid-19 Situation in Indonesia 在印尼新冠疫情背景下重新定义中小企业经营绩效转型驱动因素

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2021-12-17 DOI: 10.14710/jspi.v20i3.212-240

Ligasyah Arnanda Primadana, Muhammad Abdilah Ramdani, Shifa Hustima Sahara, Atik Aprianingsih

引用次数: 0

Pengaruh E-Service Quality dan Brand Image Terhadap Continuance Usage Intention Platform DANA Dompet Digital oleh Generasi Y dan Z 彭佳乐电子服务质量、品牌形象、持续使用意向平台

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2021-12-17 DOI: 10.14710/jspi.v20i3.196-211

Ayuni Ayuni, Siti Nabillah Suci Amanda, A. Yusuf

引用次数: 0

Keterkaitan Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Tinjauan Sistematis Literature Review 品牌形象、价格和产品质量与系统文本审查审查的购买决定的关系

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2021-12-17 DOI: 10.14710/jspi.v20i3.241-257

Dapit Alex Sander, A. Chan, H. Muhyi

{"title":"Keterkaitan Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Tinjauan Sistematis Literature Review","authors":"Dapit Alex Sander, A. Chan, H. Muhyi","doi":"10.14710/jspi.v20i3.241-257","DOIUrl":"https://doi.org/10.14710/jspi.v20i3.241-257","url":null,"abstract":"Much research on purchasing decisions refers to price, product quality and brand image. This study aims to complement previous research. Research that has explored the relationship of brand image, price and product quality to purchasing decisions. The purpose of this study was to determine the operationalization of the influence of brand image, price, and product quality. This study will describe the interrelationships between variables in purchasing decisions in the context of marketing science. This study uses a systematic review process, namely an in-depth literature review of the results of 23 articles based on certain keywords and limitations. Based on the review produced a model that describes the influence of brand image, price and product quality on purchasing decisions. It is expected to be a reference and adoption of an approach to marketing activities. Future research is suggested to have more than one database and use more sources of research articles published over 10-20 years. It is hoped that future research with broad observations and results on how science continues to develop.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124756696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Creating Promotional Mix and Improving Physical Evidence to Attract Potential Customers of Suci Shoelab 创造促销组合，改善物证，吸引苏茜鞋业的潜在客户

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2021-12-17 DOI: 10.14710/jspi.v20i3.180-184

Masyhuril Amri Bagaskara, R. Lupiyoadi

{"title":"Creating Promotional Mix and Improving Physical Evidence to Attract Potential Customers of Suci Shoelab","authors":"Masyhuril Amri Bagaskara, R. Lupiyoadi","doi":"10.14710/jspi.v20i3.180-184","DOIUrl":"https://doi.org/10.14710/jspi.v20i3.180-184","url":null,"abstract":"The increasing number of MSMEs in Indonesia creates even more competition among businesses, especially during the COVID-19 pandemic. This difficult situation causes a decline in revenue and forces MSMEs in Indonesia to find strategies to survive. This study aims at helping an MSME in the shoe laundry industry called Suci Shoelab. This study employs qualitative and business coaching methods. The data were collected through interviews with the MSME owners and the employees as well as questionnaires given to customers. Several analytical methods, namely Business Model Canvas (BMC), Porter's Five Forces analysis, PESTEL analysis, Service Marketing Mix, SWOT analysis, TOWS analysis, Gap analysis, and Pareto Analysis, were used to identify the problems and generate solutions. The findings revealed that the MSME had not promoted its products consistently and the location of Suci Shoelab was unknown to many potential customers. The MSME improved the promotional activity and placed signage to enhance its physical evidence to address this issue. Sales promotions and digital/internet marketing were also used for the promotional mix, and discount prices and drop stations were applied as promotional programs. For increasing its physical evidence, the MSME placed signage at the store to attract potential customers. After the solutions were applied, the sales of the MSME increase.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124252792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Systematic Literature Review: Peran Media Sosial Instagram Terhadap Perkembangan Digital Marketing 系统文献综述:Peran Media social Instagram Terhadap Perkembangan Digital Marketing

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2021-09-10 DOI: 10.14710/jspi.v20i2.163-179

Nurul Islah Watajdid, Aris Lathifah, D. Andini, Fitroh Fitroh

引用次数: 2

Analisis Faktor Yang Mempengaruhi Pengambilan Keputusan Konsumen Pada Pembelian Pangan Fungsional Bayi 分析影响消费者购买婴儿功能食品决策的因素

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2021-09-10 DOI: 10.14710/jspi.v20i2.88-101

Diah Asih Ekawati, Jill Anestasia, M. Rejeki, Yudya Ayu Triasty Tamim

{"title":"Analisis Faktor Yang Mempengaruhi Pengambilan Keputusan Konsumen Pada Pembelian Pangan Fungsional Bayi","authors":"Diah Asih Ekawati, Jill Anestasia, M. Rejeki, Yudya Ayu Triasty Tamim","doi":"10.14710/jspi.v20i2.88-101","DOIUrl":"https://doi.org/10.14710/jspi.v20i2.88-101","url":null,"abstract":"Penelitian ini menganalisa proses pengambilan keputusan konsumen pada pangan fungsional bayi. Faktor yang mempengaruhi pengambilan keputusan konsumen pada pembelian pangan fungsional bayi adalah 1) Persepsi mengenai keamanan dan kesehatan 2) Informasi label kemasan 3) Atribut makanan bayi terutama rasa dan bentuk 4) Pengaruh sosial. Penelitian ini digali dengan menggunakan kerangka Everyday Personal Experience, Attitude and Belief, Social Constructs and Influences, Brand Image dan Benefit Negotiation. Pada penelitian sebelumnya, telah banyak penelitian mengenai pola perilaku terhadap pangan fungsional untuk dewasa (adult functional food), namun tidak banyak research yang menginvestigasi pangan fungsional bayi (functional baby food). Pangan fungsional (functional food) adalah makanan dan bahan panganan yang memberikan fungsi tersendiri terhadap orang yang mengkonsumsinya. Contoh dari pangan fungsional adalah seperti yogurt yang memiliki kandungan bakteri yang baik bagi tubuh ataupun kandungan lain. Penelitian ini dilakukan secara kualitatif melalui wawancara mendalam dan melibatkan 10 narasumber yang merupakan ibu yang memiliki anak berusia 6 - 24 bulan. Hasil riset ini diharapkan dapat mempelajari perilaku konsumen sehingga dapat memberikan atau mengaplikasikan arahan untuk strategi pemasaran yang tepat dan cocok digunakan untuk pangan fungsional bayi. ","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123092522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Meta Analysis of Consumer Behavior Changes During The Covid-19 Pandemic Research Covid-19大流行研究期间消费者行为变化的Meta分析

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2021-09-10 DOI: 10.14710/jspi.v20i2.152-162

Krisnita Candrawati, Audita Nuvriasari

{"title":"Meta Analysis of Consumer Behavior Changes During The Covid-19 Pandemic Research","authors":"Krisnita Candrawati, Audita Nuvriasari","doi":"10.14710/jspi.v20i2.152-162","DOIUrl":"https://doi.org/10.14710/jspi.v20i2.152-162","url":null,"abstract":"The aim of this study is (1) to analyse the development of consumer behaviour research during the Covid-19 pandemic (2) to identify theoretical and empirical contributions from the results of research on consumer behaviour during the Covid-19 pandemic. Co word analysis with VOS Viewer used to answer the first research objective, and quantitative analysis was used to answer the second research objective. The results show that the development of consumer behaviour research during the Covid-19 pandemic is mostly related to the exploration of changes in the types of needs, types of products and priorities of consumer needs during the Covid-19 pandemic. On the other hand, research that needs to be developed is changing online consumer purchasing decisions; Consumer buying behaviour is related to psychological factors, product choice (mainly fresh food ingredients and staple foods), Consistency in purchasing; consistency of changes in consumer habits; awareness and consideration of consumer risk and consumer behaviour during a pandemic. Fundamental theories used in this research include theory of Fear Appeal, Maslow, TAM and TPB. The results showed that there was a model development through the S-O-R computational decision tree ensemble model with Bagging.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"224 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124463440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Analysis Digital Customer Satisfaction in Online Purchase 在线购买中的数字客户满意度分析

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2021-09-10 DOI: 10.14710/jspi.v20i2.102-109

Sry Rezeki, Shelly Christiana Muliauwan

{"title":"Analysis Digital Customer Satisfaction in Online Purchase","authors":"Sry Rezeki, Shelly Christiana Muliauwan","doi":"10.14710/jspi.v20i2.102-109","DOIUrl":"https://doi.org/10.14710/jspi.v20i2.102-109","url":null,"abstract":"In this digital era, everything has switched to an online system, starting from shopping, vehicles, ordering food, everything can be done online, everything can be obtained easily, just install an application to support online activities, we can meet all our needs, with the sophistication of technology, of course it makes it easier for us at all times. We can take activities for example when we buy clothes online, it certainly makes it easier for us from going to the market or mall to get clothes, now we just have to sit at home, open the application and clothes or orders will arrive directly at the door This study was conducted to test the level of customer satisfaction in making online purchases where the researchers made direct observations by monitoring the ratings given by customers on the online shopping site that is widely used by the public, namely Shoppe. The research method used is a qualitative descriptive method in which data is obtained directly through interviews with shopee users and observing assessments given by customers in the shopee application. The results obtained from this study are that many people feel satisfied after shopping online because they consider online shopping can save time, effort and get cheaper prices than traditional markets.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"306 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116225497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Loyalitas Pelanggan Terkait Kualitas, Harga dan Desain Produk serta Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Pengguna Kosmetik Brand Wardah) 客户忠诚度分析了客户的质量、价格、产品设计和消费者满意度作为消费者干预变量的研究

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2021-09-10 DOI: 10.14710/jspi.v20i2.125-151

Andi Ema Damayanti, A. S. Manggabarani, Pusporini Pusporini

引用次数: 0

The Effect of Product Innovation, Value Co-Creation on Marketing Performance of a SMEs in Covid-19 Pandemic Era 新冠疫情时代产品创新、价值共创对中小企业营销绩效的影响

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2021-09-10 DOI: 10.14710/jspi.v20i2.110-124

Fauziyah Rahmawati, Santi Novani

引用次数: 0