Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)最新文献_第2页

Event Flash Sale Terhadap Keputusan Belanja Online Selama Pandemi Covid-19 Pada Marketplace Serta Implikasi Pada Kepuasan Konsumen di Kota Malang 在Covid-19大流行期间的在线购物决定以及对马郎市消费者满意度的影响，引起了“Flash销售”事件

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2021-05-05 DOI: 10.14710/jspi.v20i1.18-32

Kartika Rose Rachmadi, Rois Arifin

引用次数: 2

Keputusan Pembelian Produk Limited Edition: Systematic Review

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2021-05-05 DOI: 10.14710/jspi.v20i1.73-87

Meilisa Fani Herdiati, A. Iriawan, Hadiah Fitriyah

引用次数: 0

Perilaku Konsumen Gula Putih Bermerek dan Tidak Bermerek di Kabupaten Jember 在姜镇，白糖和无品牌的消费者行为

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2021-05-05 DOI: 10.14710/jspi.v20i1.33-52

M. Safira, J. M. M. Aji

{"title":"Perilaku Konsumen Gula Putih Bermerek dan Tidak Bermerek di Kabupaten Jember","authors":"M. Safira, J. M. M. Aji","doi":"10.14710/jspi.v20i1.33-52","DOIUrl":"https://doi.org/10.14710/jspi.v20i1.33-52","url":null,"abstract":"The purpose of this study was to determine the factors that influence consumer decisions in buying branded and unbranded white sugar, to determine the level of consumer satisfaction with branded and unbranded white sugar and to determine the factors that influence the level of consumer satisfaction with branded and unbranded white sugar in Jember Regency. This research was conducted using 200 respondents. The analysis tools used are logistic regression analysis, CSI analysis (Customer Satisfaction Index) and factor analysis. The results showed that the factors that significantly influence consumer decisions in buying branded and unbranded white sugar are income and number of family members. The CSI measurement results show that the consumer satisfaction index of unbranded and unbranded white sugar is in the fulfilled criteria, with a CSI value of 74.48% for branded and 70.30% for unbranded sugar. The results of the factor analysis show that there are three new factors related to the satisfaction level of consumers of branded and unbranded white sugar, namely the money value factor (product cleanliness and sugar prices), availability considerations factor (house distance, the ease of obtaining sugar, advertising, information from friends and information from family), and brand attribute factor (brand, color, packaging design and packaging weight).","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"280 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123372345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Studi Kualitas Pelayanan Nasabah Pada Bank Mandiri Area Semarang Pahlawan 英雄三宝垄自力更生银行的客户服务质量研究

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2021-05-05 DOI: 10.14710/jspi.v20i1.53-72

Inggrid Benedicta Sutanto, I. M. Sukresna

引用次数: 0

Perpindahan Merek (Brand Swithcing Behavior) Pada Air Minum Dalam Kemasan di Kota Pontianak

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2020-12-25 DOI: 10.14710/jspi.v19i3.126-133

Mar'ah Lestari, Dewi Kurniari, Wanti Fitrianti

{"title":"Perpindahan Merek (Brand Swithcing Behavior) Pada Air Minum Dalam Kemasan di Kota Pontianak","authors":"Mar'ah Lestari, Dewi Kurniari, Wanti Fitrianti","doi":"10.14710/jspi.v19i3.126-133","DOIUrl":"https://doi.org/10.14710/jspi.v19i3.126-133","url":null,"abstract":"The behavior of the displacement of the brand often happens in causes consumer dissatisfaction of the product, thus giving the brand image of the bad against the company's products. At the time the level of consumer involvement is low, consumers will tend to switch brands, looking for other brands out of the market and this situation puts the consumer in an effort to find other variations. Research objectives Analyze the factors that cause the behavior of the displacement of the brand (Brand Switching Behavior) on the purchase of bottled water in the City of Pontianak, on the 150 respondents were selected purposively. Data analysis using Structural Equation Modeling (SEM). The results showed that on the factor of price and product attributes have a positive influence or significant effect on the behavior of the displacement of the brands of bottled water in the City of Pontianak. A positive effect is shown by the Price because Price is an important part in marketing strategy and is considered a consumer in terms of basic needs such as food and drink. The influence of the highest on the indicator of the price of the product with the indicator of the price of the product cheaper and diversification the price of diverse products, where the products with have the ability to compete in the price is a complete make consumers increasingly choose or consume the product, and the product attribute has significant effect with an indicator label and seal packaging that is attractive and safe, product color crystal clear and clean, and taste better on the tongue.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114268760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Menginvestigasi Produktivitas Marketing Era 4.0 Pada Bank Mandiri Berbasis Jalur Pelanggan (Studi Pada KCP Semarang Sisingamangaraja) 调查基于客户渠道的自力更生银行(KCP Semarang sisingamanaraja的研究)的4.0时代营销生产力

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2020-12-25 DOI: 10.14710/jspi.v19i3.188-203

Rahmani Tri Retno Widowati, Mirwan Surya Perdhana

{"title":"Menginvestigasi Produktivitas Marketing Era 4.0 Pada Bank Mandiri Berbasis Jalur Pelanggan (Studi Pada KCP Semarang Sisingamangaraja)","authors":"Rahmani Tri Retno Widowati, Mirwan Surya Perdhana","doi":"10.14710/jspi.v19i3.188-203","DOIUrl":"https://doi.org/10.14710/jspi.v19i3.188-203","url":null,"abstract":"The purpose of this study is to determine the response of customers and the general public regarding customer lines (5A), determine the level of marketing productivity in the 4.0 era from the aspects of Purchase Action Ratio (PAR) and Brand Advocacy Ratio (BAR). The study was conducted with a sample / informant group of customers with a purposive sampling method of 30 people, and community group respondents with an accidental sampling method as many as 96 people. Customer path is measured from Aware, Appeal, Ask, Act, Advocade (5A) with mixed method analysis techniques. Research results: aware information sources, relationship and family recommendations, and personal experience. Regarding appeal, I really like the first time I found out / was offered a product. Demand ask, the informant is very confident of the products and actions taken to contact the service center. Actions, having high confidence then immediately decide to become a customer, the services he feels are also very satisfied. Demand advocate, proving that the informants are customers have very high loyalty, so they are willing to recommend to other parties. Marketing has a very high sales productivity, it can be seen from the PAR value of 0.98. A BAR of 0.99 indicates high sales growth, and at the same time proves that the marketing strategy is effective because there is very high customer loyalty.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124260094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of The Effect of Technology Adaptation, Market Orientation, and Networking on Competitive Advantages and Business Performance of Batik UMKM in Laweyan, Solo, Central Java 技术适应、市场导向和网络化对中爪哇罗威延蜡染UMKM竞争优势和经营绩效的影响分析

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2020-12-25 DOI: 10.14710/jspi.v19i3.204-214

Rahardian Andre, S. T. Raharjo

{"title":"Analysis of The Effect of Technology Adaptation, Market Orientation, and Networking on Competitive Advantages and Business Performance of Batik UMKM in Laweyan, Solo, Central Java","authors":"Rahardian Andre, S. T. Raharjo","doi":"10.14710/jspi.v19i3.204-214","DOIUrl":"https://doi.org/10.14710/jspi.v19i3.204-214","url":null,"abstract":"The phenomenon that will be analyzed in this research is that the current development raises the urgency that there is a need for more effective and efficient performance that can increase productivity, increase profits and reduce costs. Batik MSMEs in Laweyan, Solo, Central Java, which currently mostly use manual and semi-manual methods, need to develop themselves in order to be able to compete with batik invaders from abroad such as Malaysia, China and Vietnam. The purpose of this study was to analyze the effect of technology adaptation, market orientation and networking on the competitive advantage and business performance of batik MSMEs in Laweyan, Solo, Central Java. The population chosen in this study were all of the Batik Laweyan UMKM as many as 156 UMKM Batik. The number of respondents used in this study was 156 Laweyan Batik UMKM. The sampling technique in this research is the census method. The data collection method is by using a questionnaire. The data analysis method used is Structural Equation Modeling. Based on research, market orientation has a positive effect on competitive advantage, adaptation of modern technology and networking has no effect on competitive advantage. Adaptation of modern technology, market orientation, networking and competitive advantage have a positive effect on business performance. In terms of testing the fit model, it states that the model has a good fit. So from this it can be concluded that the model has a good enough fit to predict business performance.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132317984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan dan Persepsi Risiko Terhadap Keputusan Pembelian dengan Kepercayaan Sebagai Variabel Intervening (Studi Pada Konsumen Gofood di Kota Semarang) 分析利弊感知、便利使用和风险感知作为转换的信任度的影响(对三宝垄Gofood消费者的研究)

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2020-09-20 DOI: 10.14710/jspi.v19i2.114-125

Isnaeni Agustin Widhiaswara, Harry Soesanto

引用次数: 3

Konsekuensi Green Trust Terhadap Green Perceived Value, Green Perceived Risk dan Green Repurchase Intention 绿色感知价值、绿色感知风险与绿色回购意愿

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2020-09-20 DOI: 10.14710/jspi.v19i2.62-74

Destya Lisnaningrum, Sabihaini Sabihaini, A. Ghofar

{"title":"Konsekuensi Green Trust Terhadap Green Perceived Value, Green Perceived Risk dan Green Repurchase Intention","authors":"Destya Lisnaningrum, Sabihaini Sabihaini, A. Ghofar","doi":"10.14710/jspi.v19i2.62-74","DOIUrl":"https://doi.org/10.14710/jspi.v19i2.62-74","url":null,"abstract":"This study determine the effect of green perceived value and green perceived risk on green repurchase intention mediated by green trust in customers of The Body Shop products in the Special Region of Yogykarta. The independent variables are green perceived value and green perceived risk. The dependent variable is a green repurchase intention. Green trust is a mediating variable. The population in this study are customers of The Body Shop products. Sample collection is done by area sampling techniques by grouping DIY into 5 groups, namely Bantul, Gunungkidul, Kota Yogyakarta, Kulon Progo, Sleman and the purposive sampling with the criteria of having made at least 2 purchases of The Body Shop products number of 150 respondents. The data analysis method used in this study is structural equation modeling (SEM). The results of this study are If consumers feel the benefits of a product towards the environment is high, it will increase trust and repurchase in the product. If consumers have a negative perception of a product that is high it will reduce trust and reduce interest in repurchasing the product. Consumer trust in products can mediate consumer ratings of the benefits received, negative perceptions and repurchase in the product.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"126 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131910580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Citra, Daya Tarik, Kualitas Pelayanan Obyek Wisata Terhadap Keputusan Berkunjung dan Kepuasan Wisatawan Eling Bening Kabupaten Semarang 旅游形象、吸引力、服务质量对访问决定和清明游客满意度的影响

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Pub Date : 2020-09-20 DOI: 10.14710/jspi.v19i2.92-106

Ahmad Dayrobi, S. Raharjo

{"title":"Pengaruh Citra, Daya Tarik, Kualitas Pelayanan Obyek Wisata Terhadap Keputusan Berkunjung dan Kepuasan Wisatawan Eling Bening Kabupaten Semarang","authors":"Ahmad Dayrobi, S. Raharjo","doi":"10.14710/jspi.v19i2.92-106","DOIUrl":"https://doi.org/10.14710/jspi.v19i2.92-106","url":null,"abstract":"Saat ini tempat tujuan wisata sudah semakin banyak di berbagai wilayah khususnya di Indonesia baik wisata alam maupun buatan yang membuat persaingan pada bisnis obyek wisata juga semakin banyak diminati. Obyek wisata Eling Bening diharapkan dapat memberikan pelayanan yang berkualitas agar dapat menarik perhatian para wisatawan di Kabupaten Semarang dan sekitarnya. Besarnya frekuensi kunjungan akan mempengaruhi perkembangan suatu objek wisata dari wisatawan yang mengunjunginya. Objek wisata Eling Bening jika dilihat perkembangan frekuensi kunjungan, akan mengalami perkembangan yang berbeda dan terdapat faktor-faktor yang mempengaruhi peningkatan atau penurunan yang akan memberikan dampak yang signifikan bagi perkembangan wisata di Kabupaten Semarang khususnya. Studi ini melihat apakah faktor citra obyek wisata, daya tarik wisata, dan kualitas obyek wisata dapat berpengaruh besar kepada keputusan berkunjung wisatawan dan kepuasan wisatawan terhadap obyek wisata Eling Bening dengan pendekatan Structural Equation Modeling (SEM). Hasil pengujian dengan menggunakan SEM menunjukkan bahwa kepuasan wisatawan dipengaruhi oleh keputusan berkunjung wisatawan. Untuk memperoleh keputusan berkunjung wisatawan yang tinggi dapat dilihat dari citra obyek wisata, daya tarik obyek wisata dan kualitas pelayanan obyek wisata.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125901111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0