Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)

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Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) - 最新文献

Redefining Transformation Drivers in SMEs toward Business Performance with Covid-19 Situation in Indonesia

Pub Date : 2021-12-17 DOI: 10.14710/jspi.v20i3.212-240 Ligasyah Arnanda Primadana, Muhammad Abdilah Ramdani, Shifa Hustima Sahara, Atik Aprianingsih

Pengaruh E-Service Quality dan Brand Image Terhadap Continuance Usage Intention Platform DANA Dompet Digital oleh Generasi Y dan Z

Pub Date : 2021-12-17 DOI: 10.14710/jspi.v20i3.196-211 Ayuni Ayuni, Siti Nabillah Suci Amanda, A. Yusuf

Creating Promotional Mix and Improving Physical Evidence to Attract Potential Customers of Suci Shoelab

Pub Date : 2021-12-17 DOI: 10.14710/jspi.v20i3.180-184 Masyhuril Amri Bagaskara, R. Lupiyoadi

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