Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)

查看最新文献

435

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) - 最新文献

Redefining Transformation Drivers in SMEs toward Business Performance with Covid-19 Situation in Indonesia

Pub Date : 2021-12-17 DOI: 10.14710/jspi.v20i3.212-240 Ligasyah Arnanda Primadana, Muhammad Abdilah Ramdani, Shifa Hustima Sahara, Atik Aprianingsih

Pengaruh E-Service Quality dan Brand Image Terhadap Continuance Usage Intention Platform DANA Dompet Digital oleh Generasi Y dan Z

Pub Date : 2021-12-17 DOI: 10.14710/jspi.v20i3.196-211 Ayuni Ayuni, Siti Nabillah Suci Amanda, A. Yusuf

Keterkaitan Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Tinjauan Sistematis Literature Review

Pub Date : 2021-12-17 DOI: 10.14710/jspi.v20i3.241-257 Dapit Alex Sander, A. Chan, H. Muhyi

查看全部

免责声明：
本页显示期刊或杂志信息，仅供参考学习，不是任何期刊杂志官网，不涉及出版事务，特此申明。如需出版一切事务需要用户自己向出版商联系核实。若本页展示内容有任何问题，请联系我们，邮箱：info@booksci.cn，我们会认真核实处理。