ANALYSIS OF ENTREPRENEURSHIP ORIENTATION, ADAPTABILITY OF BUSINESS ENVIRONMENT, AND INTERNAL RESOURCES COMPANY ON COMPETITIVE ADVANTAGES TO IMPROVE COMPANY PERFORMANCE (Study at Micro Small and Medium Enterprises Embroidered Kudus District)

A. Ayuningtyas, Miyasto Miyasto, Yohanes Sugiarto
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Abstract

Economic development in Indonesia MSMEs has an important role because the majority of Indonesia's population lives from MSME activities both in the traditional and modern sector. MSME in Central Java is also quite good. However, MSMEs in Central Java also experienced an increase in competitiveness, especially with similar businesses. Therefore, entrepreneurs are required to be able to innovate and dare to explore the resources it has for its business can continue to grow and survive amid the competition. In this study, the authors explain the condition of competitiveness of SMEs in the Kudus Regency is the business of embroidery which from year to year always decreased. Based on the result of the theoretical study directing this study developed a model with five research variables covering entrepreneurial orientation, business environment adaptability, internal resources of company, competitive advantage, and company performance. The results of the analysis show that the entrepreneurship orientation does not positively affect the competitive advantage. The adaptability of the business environment positively affects the competitive advantage. Internal resources of the company positively influence the competitive advantage. Entrepreneurship orientation positively affects the company's performance. Internal resources of the company positively affect the company's performance. Competitive advantage positively affects the company's performance.
创业导向、营商环境适应性、内部资源对企业竞争优势提升绩效的影响分析(以绣花库德斯区中小微企业为例)
印度尼西亚中小微企业的经济发展具有重要作用,因为印度尼西亚的大多数人口生活在传统和现代部门的中小微企业活动中。中爪哇的中小微企业也相当不错。然而,中爪哇的中小微企业也经历了竞争力的提升,尤其是与类似企业的竞争。因此,企业家需要有创新的能力,敢于探索企业所拥有的资源,企业才能在竞争中不断成长和生存。在本研究中,作者解释了库德斯县中小企业竞争力的条件是刺绣业务,该业务逐年下降。本研究在指导理论研究结果的基础上,构建了一个包含创业导向、商业环境适应性、公司内部资源、竞争优势和公司绩效五个研究变量的模型。分析结果表明,创业取向对竞争优势没有正向影响。企业环境的适应性对竞争优势有积极的影响。公司内部资源对竞争优势有正向影响。创业取向对公司绩效有正向影响。公司内部资源对公司绩效有正向影响。竞争优势正向影响公司绩效。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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