Jurnal Pengajian Media Malaysia最新文献

{"title":"Local Media Going Global: Assessing Online Media Efficiency By Nigerian Audience Abroad","authors":"L. Adelakun","doi":"10.22452/jpmm.vol20no1.2","DOIUrl":"https://doi.org/10.22452/jpmm.vol20no1.2","url":null,"abstract":"The internet connectivity is projecting the opportunities upon which local mainstream news media (newspaper, radio and television) are reached globally. Even outside the comfort zones of the newspaper circulation as well as radio and Television spectrums, the internet makes a point of contact between the media and the audiences across borders. Assessing the purpose for media going global, which transcends reaching the audience outside the border-bound but accommodates the effort to meet up with the information needs of the international audience, constitutes the major objective of this study. A survey of the diaspora audience of Nigerian online media in Malaysia, UK, South Africa, and the US was conducted through online questionnaire. Sampling the opinions of the media audiences across frontier on whether the media globalisation enhances the quality and structure of media output, this study found out that despite the fact that the general audience assessment of the media was lamentable, the audience appraised newspapers for moving closer to the global prospect ahead TV and Radio. The audience rating of the online media efficiency was discussed on the tenet of media usage based on the information needs that compel gratification. The online access to mainstream media according to the audience remains a laudable innovation that upturns the media questionable outputs and narrows the wide gaps between the media and the audience as well as among the audiences.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"161 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125888558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Study on celebrity cosmetic brand content analysis and social media engagement: The case of Fenty Beauty’s product","authors":"Anishametra A/P Saravanan, Wardatul Hayat Adnan","doi":"10.22452/jpmm.vol20no1.6","DOIUrl":"https://doi.org/10.22452/jpmm.vol20no1.6","url":null,"abstract":"The cosmetic industry has seen an explosive growth in the past few years. Although many beauty conglomerates are leading the forefront of the global cosmetics industry, the beauty standards by them set are usually Eurocentric in nature. However, rapid changes with Fenty Beauty first appearance in cosmetic industry. The brand took the world by storm when they introduced an idea that resonated with a large community of makeup enthusiasts. Despite being in its infancy stage, the brand has made plenty of ripples to change the industry for the better through its inclusivity approach. The present study aims to gain a greater understanding on the brand’s social media engagement with their followers on Instagram, Twitter, Facebook and YouTube as well as classifying the brand’s followers according to the social identity theory. Qualitative content analysis was applied in the present study to gain a better understanding of Fenty Beauty’s social media engagement efforts with their followers. The coding scheme implemented is adopted of Bales’ Interaction Process Analysis (IPA) Model to study how followers of the brand react to social media posts made by Fenty Beauty. The findings of the present study will be useful to the cosmetic industry as it will proof the potential of social media as a powerful marketing tool. The findings of the present research will be beneficial to companies in the cosmetic industry and marketing practitioners provides an insight as to what motivates online users to engage and interact with a brand.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"134 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124161356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Understanding the Linkages and Impact of Purchaser Perception of Sales Service Quality in Relation to Innovation Diffusion in Nigerian Internet Shopping","authors":"Adamkolo Mohammed Ibrahim, Md Salleh Hassan, Jafar Khoshrouzadeh","doi":"10.22452/jpmm.vol20no1.4","DOIUrl":"https://doi.org/10.22452/jpmm.vol20no1.4","url":null,"abstract":"While the internet offers tremendous innovative communication diffusion opportunities, it also offers some of the innovative ways of purchasing and retailing products and services. There are mounting empirical and conceptual evidences on the benefits and potentials of the diffusion of online shopping in Nigeria. However, limited attention is devoted to investigating the links and influences of customers’ sociographic characteristics on their perception of sales service quality in the increasingly diffusing innovative internet shopping in the country. Addressing this gap in the literature, this study examined the effect of gender, age, educational background, marital status, income and occupation on perceived sales service quality of innovative internet shopping among 400 customers who had shopped online at least once in the previous three months. Using a purposive sampling, a questionnaire designed from a scale developed by Jun, Yang and Kim (2004) was employed and analysed the data using factor analysis. The hypotheses were tested using Kruskal-Wallis (H-test) and Mann-Whitney U tests to determine the degree of the differences of the effect among the demographics and the findings revealed that age and educational qualification and gender and marital status variously differed significantly across most of the constructs except for monthly income. Results of the study highlight the importance of sociographic characteristics in influencing customers’ perception of innovative internet shopping.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"112 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124756784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kempen Tanggungjawab Sosial Korporat (CSR) dan Persepsi Khalayak: Kesan Kempen CSR Terpilih Petronas Terhadap Sikap Kasih Sayang Golongan Pelajar kepada Ibu Bapa","authors":"Muhammad Zaiamri Zainal Abidin, Nursyamira Shaid, Hasmah Zanuddin","doi":"10.22452/jpmm.vol19no2.3","DOIUrl":"https://doi.org/10.22452/jpmm.vol19no2.3","url":null,"abstract":"Corporate Social Responsibility (CSR) is a form of corporate commitment to society. The commitment is made to improve the economy and the quality of life of all stakeholders including employees and the community. The purpose of today’s CSR does not only for the purpose of organization’s branding, it is also contributed in community development especially in educating moral values. Thus, this study focuses on identifying the influence of CSR campaigns conducted by corporate organizations in an effort to create noble values among individuals. This includes research on the impact of watching the Petronas CSR advertising campaign “Burung Murai” broadcasted in 2007, especially to the youth in Malaysia. To conduct this study, set of survey questionnaire distributed to 270 students of the Faculty of Arts & Social Sciences, University of Malaya by using random sampling. The results of the study found that there are correlations between the aspects of individual observation in influencing the formation of perception which ultimately affects the formation of pure values towards themselves.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129586449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Influence of self-presentation on Facebook towards social capital among UCSI students","authors":"Z. Ling, Ashraf Sadat Ahadzadeh, Jing Ni Tee","doi":"10.22452/jpmm.vol19no2.4","DOIUrl":"https://doi.org/10.22452/jpmm.vol19no2.4","url":null,"abstract":"This study aims to investigate the correlation between self-presentation on Facebook and social capital, which includes bridging and bonding social capital among university students in Kuala Lumpur. Total 375 university students took part in this study. The results show that most of the participants have used Facebook for 7 to 9 years, and spent time on Facebook 1 to 2 hours every day. The self-presentation on Facebook and each type of social capital were rated as moderate level among these participants. Pearson Correlation analysis revealed that self-presentation on Facebook has a significant relationship with bridging and bonding social capital. This study provides a better understanding among university students in Kuala Lumpur campus on how these students engage in strategies of self-presentation on Facebook. Limitations and future recommendations were discussed in the last section of this paper.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123621332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Recreational Reading in the Arab World: A Critical Review of the Arab Reading Index (ARI)","authors":"A. J. Jouda, Puteri Kamilah Mohd Azanuddin, Azizah Hamzah, Md Azalanshah Md Syed","doi":"10.22452/jpmm.vol19no2.2","DOIUrl":"https://doi.org/10.22452/jpmm.vol19no2.2","url":null,"abstract":"This study explores the concept and significance of recreational reading in the Arab world. Recreational reading, often termed Reading pleasure, (Clark & Rumbold, 2006), voluntary reading (Krashen, 2004), or independent reading (Cullinan, 2000) is the reading carried out by personal choice. However, recreational reading in the Arab world rarely gets attention through comprehensive of scholarly studies. Thus, this textual study also examines the context of recreational reading and the initiatives taken to enhance this activity in the Arab region.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127385881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Meaning of the Colors in the Portrayal of the Animated Characters: A Structuralist-Semiotic Content Analysis of Tom and Jerry","authors":"M. Islam, Hamedi Mohd Adnan, Mohd Amir Mat Omar, Nilufar Akter","doi":"10.22452/jpmm.vol19no1.3","DOIUrl":"https://doi.org/10.22452/jpmm.vol19no1.3","url":null,"abstract":"Tom and Jerry has been dominating the watch-lists of the cartoon lovers of all ages around the globe since its birth in 1940. It gradually has become one of the most popular cartoons of all time by winning the hearts not only of the children but also of the adult by displaying the slapstick comedy through an unending rivalry between Tom, the cat and Jerry, the mouse. The other characters like Butch (villain), Spike (dog), Toodles Galore (heroine), Nibbles (Jerry’s nephew), Topsy (alley cat), Meat Head (alley cat) have added extra flavors to the plot of different episodes. However, it is not only the slapstick comedy and the unending feud between the cat and the mouse that has made the cartoon to be a topic for discussion. Through the characterization, Tom and Jerry has created some controversies which turned the compass towards racist representations of the African Americans in the cartoon. However, the use of colors while characterization in the very cartoon persisted untouched. The concentration of this study is on the characters of Butch, the alley cat within black and Toodles Galore, the white kitten. Hence this study focuses on the usages of different colors in portraying different characters in Tom and Jerry. Through a content analysis focusing the colors used for the characterization of the different characters of the cartoon, this study discovers the stereotypical depiction of the villain and the heroine through respectively black and white in Tom and Jerry. By adopting structuralist-semiotic analysis as an approach, this study reveals the relationship between the colors and the attributes of the characters in Tom and Jerry, specifically the character of the villain and the heroine. Through this relationship between colors and characters, and by analyzing the characteristics of the characters along with the meanings of colors in the western world, this study also discovers how the Western media has used the colors to make a stereotypical depiction of the villain in black and the heroine in white in Tom and Jerry.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115582282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Saladin: The Animated Series sebagai wacana Orientalisme","authors":"Izra Inna Hj. Md Idris, M. S. Rahamad, Md Azalanshah Md Syed","doi":"10.22452/jpmm.vol19no1.1","DOIUrl":"https://doi.org/10.22452/jpmm.vol19no1.1","url":null,"abstract":"This article analyzes the discourse of Orientalism in Saladin: The Animated Series for the first episode entitled Rising Star. Edward Said (1978) in his book Orientalism: Western Conceptions of the Orient (1978) opposed Western perspectives on the East and analyzed postcolonial literary works in historical and social contexts, and describes orientalist discrimination in speculating and specifying data sources for particular interests. This study draws on a series of animations directed by Steve Bristow that showcased the leading Islamic figure of the crusade, Sultan Salahuddin al-Ayubi (1137-1193) or known as Saladin by the Western world. Taking the personality of an Islamic character to be the main character in the animated series is something to be proud of, but the fact about Sultan Salahuddin al-Ayubi’s personality has been distorted in Saladin’s character. This study looked at the orientalist attacks on the personality of Sultan Salahuddin al-Ayubi and found that the Saladin’s character was portrayed as physically weak, shallow-minded, and disobedient to his father. The whole of this first episode shows the misrepresentation of facts and the distortion of the image of Salahuddin al-Ayubi.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129358438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Usage and Usefulness of Social Media in Everyday-Life Information Seeking Among International Students","authors":"M. Yu, Siti Ezaleila Mustafa","doi":"10.22452/jpmm.vol19no1.2","DOIUrl":"https://doi.org/10.22452/jpmm.vol19no1.2","url":null,"abstract":"In recent years, the number of students studying abroad has been increasing rapidly. However, adapting to life in different countries, particularly in Malaysia which is a multi-cultural country, is difficult and students are faced with a variety of challenges. As such, they may need more information for their cultural adaptation or daily life use from diverse channels or sources. By conducting focus group discussions, this study focuses on examining the use of social media and its usefulness in everyday-life information seeking (ELIS) among international students at the University of Malaya. Focus group discussions among graduate students suggested that social media ELIS centre around information about home and families, academic matters and news/current affairs. On the other hand, new/current affairs, self-improvement and information about friends for socialization emerged as key in their ELIS on social media. What is apparent, however, is that international students view the information acquired via social media is useful for the fulfilment of their everyday-life needs.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128860112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"UMNO-online dan fungsinya dalam penerbitan berita politik talian di Malaysia","authors":"Ropikah Ahmad, Abdullah Al-Hadi Hamdan, Mohamad Saleeh Rahamad","doi":"10.22452/jpmm.vol19no1.5","DOIUrl":"https://doi.org/10.22452/jpmm.vol19no1.5","url":null,"abstract":"This article is about online publishing in a political party like UMNO by looking at its functions applied in the field of communication. This political party applies the development of online publishing by using UMNO Online as the party’s official website. This study focuses specifically on the function of the UMNO Onlinecreated in online political news publishing in Malaysia and the UMNO Onlinefactor established as well as how the development of online political publishing to reflect the background of the study. The function of UMNO Online is based on the scope of the study, namely the content published in June 2011 will be examined based on the role of UMNO Online in addressing these issues through ethical news writing, with an emphasis on the pattern of news published. In addition, the evolution of communication has influenced UMNO, which has also changed with the existence of websites in the association as a new platform for the party, based on the latest developments that also require the use of technology. The development of UMNO Online which started from a special unit and through various changes that eventually became a news portal that is interactive in nature by combining all media. The results of the research found that current developments motivate UMNO as a political party that holds some of the leadership role in the country’s administration also undergoes transformation using cyber media. Through the study, it can be concluded that UMNO Online plays a news role in rejecting the allegations made by the opposition party.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129524832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}