Jurnal Pengajian Media Malaysia最新文献

{"title":"Online self-presentation of Malaysian women: a Facebook case study of university students","authors":"Meriem Narimane Noumeur","doi":"10.22452/jpmm.vol21no1.2","DOIUrl":"https://doi.org/10.22452/jpmm.vol21no1.2","url":null,"abstract":"Social networking websites play an important role in our lives. These websites provide several services that allow users to enjoy their time in cyberspace by providing them space to represent their personalities in the virtual world. Using Goffman’s dramaturgical theory, this study aims to identify the way Malaysian women represent themselves, by depicting and managing their virtual identities through Facebook while exploring the way they construct their identities and realize their online presence. A convenience sampling survey was used to collect data through Facebook. A total of 133 female students from a Malaysian university were involved in the study on their self-representations (online and offline); highlighting the way they presented their identities online and suggesting whether their offline influenced the virtual identities. It also explored the relationship between offline and online self-representation among the students. The findings showed a changing self-representation of the Malaysian women based on their utilization of the different Facebook services. The concept of “I” and “you” on the front and backstage is invoked as a theoretical form to understand how representation is made among the close and distant others. The findings showed a significant effect of the offline feelings on the Online self-representation and revealed a strong relationship between the offline and online presence. It indicated the difficulty of separation between virtual and real identity.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"83 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132495663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"‘The Devil Other’: Crime News Discourses and Foreign Nationals in Malaysia","authors":"Norealyna Misman","doi":"10.22452/jpmm.vol21no1.1","DOIUrl":"https://doi.org/10.22452/jpmm.vol21no1.1","url":null,"abstract":"Crime news is considered as the most salient news among Malaysian. For the past 10 years, the relationship between the increasing number of foreign nationals in Malaysia and the increasing crime rate/crime reporting become and issue discussed from the grass root to the members of the Malaysian parliament. This article analyses recent news discourses surrounding foreign nationals in Malaysian crime reporting. Four English language daily newspapers are investigated over the year of 2016 which are The Star, The New Straits Times, The Sun, and The Malay Mail. The paper argues that foreign nationals is the ‘ideal’ other which cause them to be associated to various negativity. Constructing foreign nationals as problematic, deviant, and as ‘the devil’ can be discussed as an act to fit with the hegemonic idea that foreign nationals as a major threat to the public socially, economically, and environmentally. The paper also explores the various issues/stories highlighted in the local crime news involving foreign nationals that draw new landscapes of Malaysian social pattern.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133591380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Culture and Communication: Effects of Cultural Values and Source Credibility in a Multicultural Society, Nigeria","authors":"K. Babatunde, Siti Ezaleila Mustafa","doi":"10.22452/jpmm.vol20no2.4","DOIUrl":"https://doi.org/10.22452/jpmm.vol20no2.4","url":null,"abstract":"Coming from a psychological view of self concepts related theories: schemata and self construal, we investigated the effectiveness of celebrity endorsement in a multicultural society-African context. The study was to examine whether the celebrity endorsement strategy is effective in Africa culture as claimed in some studies. We used focus group discussions comprising people of different ethnic backgrounds in Nigeria. Findings indicate that celebrity endorsement is not effective in Nigeria cultural context and that African audience perceptions of source credibility are markedly different from the Western societies’. However, the study reveals that for celebrity endorsement effectiveness, cultural values play an important role. Recommendations for advertising managers and marketers are discussed as well as suggestions for future research.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132144667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Usage of mobile phones among flood victims in Malaysia","authors":"Aini Maznina A. Manaf","doi":"10.22452/jpmm.vol20no2.1","DOIUrl":"https://doi.org/10.22452/jpmm.vol20no2.1","url":null,"abstract":"One of the worst ever flood disasters in Malaysian history that occurred in December 2014 has caused a lot of damage including to lives, houses and material possessions. Large parts of the country mainly in the East Coast area consisting of Kelantan, Terengganu and Pahang have been badly affected. This study was conducted to explore the use of the mobile phone during the 2014 Malaysian flood. A cross-sectional survey with a total number of 507 respondents who live in the flood affected areas was conducted to examine the use and satisfaction obtained from the usage of the mobile phone. Being active users of the mobile phone, flood victims mainly used it to obtain information about the flood situation in their community and to communicate with close family members. Furthermore, mobile phones were used to gratify social, entertainment, and mobility needs. Findings of the study will have implications on uses and gratifications, mobile phone use and natural disasters","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116756876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Hate Speech in Readers’ Comments and the challenge of Democratic Consolidation in Nigeria: A Critical Analysis","authors":"Tordue Simon Targema, Joseph M. Lucas","doi":"10.22452/jpmm.vol20no2.3","DOIUrl":"https://doi.org/10.22452/jpmm.vol20no2.3","url":null,"abstract":"Hate speech is among the most significant communication issues that preoccupy the agenda of relevant governmental agencies and media analysts in contemporary Nigeria. It is an unfortunate phenomenon that manifests in the public sphere, and is fast threatening the fragile democracy which the country is struggling to consolidate. Against this backdrop, this study investigates the nature of readers’ comments on online news sites in the country, their place within the context of hate speech rhetoric, and their implication on democratic consolidation in the country. Hinged on the Social Responsibility Theory, the study employs two research methods- Critical Discourse Analysis (CDA) and content analysis to investigate the manifestation of hate speech in online readers’ comments. Population of the study comprises 2,530 comments, generated from ten stories on prominent online news platforms in the country. From these, a sample of 250 comments (10% of the population) has been selected systematically for closer examination. Findings reveal that, although quantitatively, positive comments dominate the study population (comprising 60% while negative comments account for the remaining 40%), qualitatively, the trend of discussion is disturbing, as commentators employ the use of hate language, verbal assault, name calling, insults and derogatory words to describe subjects. To this end, the study concludes that readers need to exhibit a high sense of responsibility in the course of interaction on the online comments platforms. Where such responsibility is not self-enforced by commentators, news platforms should remove comments that contain venomous hate language in the interest of national unity, democracy and development.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121985929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Media in the Service of ISIS Propaganda War","authors":"Daleen Jehad Al Ibrahim, Yibin Shi","doi":"10.22452/jpmm.vol20no2.2","DOIUrl":"https://doi.org/10.22452/jpmm.vol20no2.2","url":null,"abstract":"The research discussed how the Islamic State uses the media to spread their propaganda especially the exploitation of modern communication technology. Then we examined an essential aspect of how the mainstream media deal with ISIS media. We also discussed how we could respond to the narrative of the Islamic State in the era of new media technology. We concluded that ISIS relies on all media outlets from the mainstream media to digital platforms and social media (Facebook and Twitter...); to reach public supporters and opponents for its barbarous ideas. However, mainstream media and Social networks have taken norms against terrorist and extremist groups; and have defined rules of employment that prohibit the use of their services to promote terrorist activities.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"CE-32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126547743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pembangunan Buku Digital Interaktif Kanak-kanak di Malaysia: Bersediakah Penerbit?","authors":"Rosmani Omar, Siti Ezaleila Binti Mustafa","doi":"10.22452/jpmm.vol20no2.5","DOIUrl":"https://doi.org/10.22452/jpmm.vol20no2.5","url":null,"abstract":"In Malaysia, the development of information and communication technology (ICT) has created an impact on children’s book in the publishing world. Subsequent to this development, local book publishers were challenged to produce reading material in interactive digital form for children. Recognizing the importance of ICT and the benefit brought to the society, the government has implemented both the National Creative Industry Policy (DIKN) and the Malaysian Education Development Plan (2013-2025). Under this policy, players in the broadcasting and publishing industry in Malaysia were encouraged to develop the country's creative industry in order to raise the Gross Domestic Product (GDP). However, how prepared are players in the bookkeeping industry to produce interactive digital books for children? This is because the number of publications until 2017 is still small. This article will analyze the publishing status of children's digital books produced by the local publishers. Additionally, this article aims to investigate the readiness of publishers to publish interactive digital books for children in Malaysia. The method used in this study is through the analysis of children’s book titles in digital format from the website. In addition, the study also interviewed the management of the publishing house. Results showed Malaysian book publishers sought to bring the organization's direction towards the publication of interactive digital books. However, a few were found to be reluctant to change. In conclusion, Malaysian publishers will do well with the support of all parties in order to strive for the publication of children's interactive digital books via the online platform.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124670495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Factors Influencing Health Information Seeking Behaviour Among Young Adults in UCSI University","authors":"E. Ng, Rabiah Adawiah Abu Seman, Jing Ni Tee","doi":"10.22452/jpmm.vol20no2.6","DOIUrl":"https://doi.org/10.22452/jpmm.vol20no2.6","url":null,"abstract":"The internet has been recognized as one of the common health-seeking platforms that widely used to maintain physical and mental wellness. Malaysian internet users make use of the connection to obtain as their fundamental basis for a lifestyle change and to meet the difference needs, especially young adults who grown up in this technology era. There are little or limited research conducted particularly on young adult’s health information seeking behavior. The objective of this study is to determine the underlying factors influencing the utilization of internet for information seeking in the context of health among young adults in Malaysia. A total of 370 private university young adults were chosen randomly to take part in this quantitative research via convenience sampling. The research objectives were examined with the theoretical support of Health Belief Model and Technology Acceptance Model. Four underlying variables behind the influences of internet usage for health information seeking were recognized. The major findings of this study indicate that perceived usefulness was appropriate to act as the main predictor which empowering young adults to possess digital health sources from the web. Limitations are taken into consideration; future researchers are encouraged to expand study to bigger demographic group and acquire in-depth information using qualitative method on other underlying factors to better comprehend young adults’ attitude towards the use of technology communication for health support. This study is appropriate to act as guidance which ease for health provider to determine the strategies to come out with health care websites best targeting on young adults. Malaysia government could then address these barriers and generate alternatives to minimize or eliminate the barriers to increase the prevalence of health information seeking activity among young adults.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130108166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Responses of Selected Malaysian Trade Publishing Companies Towards Technological Development","authors":"F. Abdullah, Siti Ezaleila Mustafa","doi":"10.22452/jpmm.vol20no1.5","DOIUrl":"https://doi.org/10.22452/jpmm.vol20no1.5","url":null,"abstract":"In today’s digital age, content is no longer tied to a specific media format as it can come in any form, including in the digital format that can be distributed online. In the context of the content for book, since approximately 500 years ago, the printed book, which consists of the paper, print, binding, and glue, has been a prominent medium for content delivery. However, as digital technology advances, e-book has emerged along with printed book as an alternative to readers in the market. In some developed countries, the trend of e-book reading and buying have increased noticeably. However, looking at the broader context of the impact, e-book is only among the many aspects that have affected the industry. As argued by scholars, the end-product of the book industry is not the only aspect being affected, instead, the whole book creation process is experiencing changes. In order to have a better understanding of these issues, this study attempts to explore the current condition of Malaysian book publishing industry by analysing the responses of selected local trade publishing companies towards technological development in their pursuit of organizational success. In doing so, a case study of six local trade publishing companies comprises of large, small and medium, and government-funded publishers is conducted. From the case studies analysis, it is evident that these companies have responded vigorously to technological developments in their pursuit of organizational success. The finding shows that they are adopting the multi-platform strategy in almost every aspect of their business practices, especially in marketing and distributing of their content. In marketing, the use of Facebook, Instagram, Twitter, and YouTube have help them in promoting their books. Meanwhile, for the distribution of books, the emergence of online channels such as e-commerce, as well as mobile application, WhatsApp, have now opened up an opportunity for the publishers to enhance their sales. The Internet, computer technology, and social media are also becoming rather important in their book publishing practices.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121121360","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An Exploration of Media Work of A Convert Da'i: Specific Reference to Imam Suhaib Webb","authors":"Salinayanti Salim","doi":"10.22452/jpmm.vol20no1.1","DOIUrl":"https://doi.org/10.22452/jpmm.vol20no1.1","url":null,"abstract":"This study examines the roles of traditional media and social media in spreading daawah (Islamic propagation) through the media work of an American Muslim convert, Imam Suhaib Webb, who is active in doing daawah on television (traditional media) as well as on social media. This study also investigates the impact both traditional and social media have on the audience. His media work was chosen because he uses English in spreading daawah and it is essential especially to the non-Malay speaking communities in Malaysia. The data was collected through a method of observation on TV Al-Hijrah (Malaysian Islamic television) where Imam Suhaib Webb has his own segment, and on social media namely Facebook. The data were then analysed using thematic approach and the themes related to the roles of media in spreading daawah were established after the observation. The findings reveal that traditional media (television) has an important role in spreading daawah. However, it is found that social media (Facebook) has a more significant role in spreading da‘wah as social media has extensive roles and gives more impact on the audience than traditional media.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133333553","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}