Jurnal Pengajian Media Malaysia最新文献

{"title":"The Impact of Sensational News Towards Public Perception on The Malaysian News Industry","authors":"Jin Xuan Oon","doi":"10.22452/jpmm.vol25no1.3","DOIUrl":"https://doi.org/10.22452/jpmm.vol25no1.3","url":null,"abstract":"The publication of sensational news is argued to bring harmful consequences in the long run. Going against journalistic standards, it has the tendency to form a negative public perception. However, the effectiveness of sensationalism has amplified with the aid of digital media. Therefore, this study is conducted to find out how online sensational news impacts public perception of the Malaysian news industry. Survey questionnaires were distributed to 150 Malaysian online news readers via purposive sampling. In the end, it is suggested that negative perception alone would not pose significant threats to the survival of media outlets. Still, there is a price to pay – that is the reputation and public perception of the industry itself.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"595 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126899464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of Privacy Awareness among Social Media Users In Malaysia","authors":"Jia Ee Chung","doi":"10.22452/jpmm.vol25no1.6","DOIUrl":"https://doi.org/10.22452/jpmm.vol25no1.6","url":null,"abstract":"Social media has slowly taken over our privacy to exchange the accessibility of platforms. This study is to raise awareness to the public about the importance of privacy invasion and alert them to take action on it. It concludes users’ privacy awareness level as high, but they are not cautious enough which leads to unsharp opinion and they do not have any idea of protecting their privacy. The results show the majority willing to disclose family and financial information as they think that social media is safe if respondents only allow friends they know to view on their social media.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124904040","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Editorial introduction for special issue -- Regional Communication Student Colloqium (RCSC) 2022","authors":"Nur Atikah A Rahman, Rani Ann Balaraman","doi":"10.22452/jpmm.vol25no1.1","DOIUrl":"https://doi.org/10.22452/jpmm.vol25no1.1","url":null,"abstract":"In light of equipping ourselves with further perspective on how hybrid communication has made an impact to our communication and media field, the School of Communication, Universiti Sains Malaysia has organized the Regional Communication Student Colloquium (RCSC) 2022 in 20th October 2022, to provide students a platform to exchange their knowledge, experience and perspectives on the pertaining issue. RCSC 2022 aspires to offer a valuable research culture among students, both undergraduates and postgraduates in preparing them to become competent and established scholars. In specific, this colloquium is about “Celebrating Novice Researchers” in fostering students to share their novel ideas and offer opportunities for students to present their research to the communication society, in Malaysia as well as abroad. Particularly, our aim is to foster research culture among students and give them exposure on the research practices among scholars. Hence, this Special Issue presents the core perspectives of hybrid communication and digitally connected world in further sustaining people’s lives. The papers in this Special Issue comprise diverse range of topics, perspectives and research in communication and media that were presented and discoursed by both postgraduate and undergraduate students. In specific, the articles engage readers on issues, impact and challenges that are related to hybrid communication. Dr Nur Atikah A Rahman and Dr Rani Ann Balaraman Advisors of RCSC 2022 Organising Committee School of Communication Universiti Sains Malaysia","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127568704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Colourism in Social Media Advertising on Young Consumers’ Attitude and Behaviour in Malaysia","authors":"Nur Ikhlas Suhaimi, Nur Atikah A Rahman","doi":"10.22452/jpmm.vol25no1.5","DOIUrl":"https://doi.org/10.22452/jpmm.vol25no1.5","url":null,"abstract":"Advertising has moved towards the notion that fair skin is the ideal standard of beauty. However, exposure to social media has opened the eyes of many, to issues such as colourism. Employing Critical Race Theory, this study explores the impact of colourism in social media advertisements on young consumers’ attitude and purchasing behaviour in Malaysia. In-depth interviews were conducted on 11 active social media users aged 19 to 27 years old. Thematic analysis was used and found that consumers’ awareness of colourism has caused an unfavourable attitude towards ads. Moreover, consumers’ behaviour towards products advertised were mostly impacted psychologically.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125413271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pelaporan Isu Harimau Malaya dalam Akhbar New Straits Times dan The Malay Mail","authors":"Elena Ee Chee An, Mohamad Saifudin Mohamad Saleh","doi":"10.22452/jpmm.vol25no1.7","DOIUrl":"https://doi.org/10.22452/jpmm.vol25no1.7","url":null,"abstract":"The Malayan tiger, or Panthera Tigris Jacksoni, was classified as a “critically endangered” species under the International Union for Conservation of Nature (IUCN) Species Red List in June 2015, with fewer than 200 Malayan tigers in the wild today. However, even though the Malayan tiger’s extinction is a serious issue, the Malaysian press still seems to pay little attention to reporting on it. Therefore, this study was conducted to examine the reporting themes, primary sources, and images used in reporting the Malayan tiger issue in two selected online newspapers, New Straits Times (NST) and The Malay Mail. Quantitative content analysis was selected as the research method, and the sample of Malayan tiger issue articles was taken for analysis from June 2015 to June 2020. The research found that these two online newspapers reported only 103 articles within five years. Conservation themes were the highest main theme in reporting the Malayan tiger issue by both newspapers, with the majority using pictures of objects in their reporting. However, the primary sources used in reporting the Malayan tiger issue are different between the two online newspapers, i.e., NST uses more sources from non-governmental organizations. In comparison, The Malay Mail uses more sources from the government. The findings of this study can contribute to knowledge in the field of environmental communication, especially regarding the importance of media reporting on the issue of animal extinction in Malaysia. Harimau Malaya atau dikenali sebagai Panthera Tigris Jacksoni telah diklasifikasikan sebagai spesis “terancam kritikal” di dalam Senarai Merai Spesis oleh International Union for Conservation of Nature (IUCN) pada Jun 2015 disebabkan oleh kurang daripada 200 ekor harimau Malaya sahaja boleh ditemui hari ini. Sungguhpun isu kepupusan harimau Malaya adalah serius, akhbar Malaysia dilihat masih kurang memberikan perhatian dalam pelaporan mengenainya. Oleh itu, kajian ini dilaksanakan dengan tujuan untuk mengkaji tema pelaporan, sumber utama dan imej yang digunakan dalam pelaporan mengenai harimau Malaya dalam dua akhbar dalam talian terpilih iaitu New Straits Times (NST) dan The Malay Mail. Analisis kandungan kuantitatif dipilih sebagai kaedah kajian dan sampel artikel harimau Malaya diambil dari Jun 2015 sehingga Jun 2020 untuk dianalisis. Hasil kajian ini mendapati bahawa sebanyak 103 buah artikel sahaja telah dilaporkan oleh kedua-dua akhbar dalam talian ini dalam tempoh lima tahun berkenaan. Tema pemuliharaan merupakan tema utama tertinggi dalam pelaporan isu harimau Malaya oleh kedua-dua akhbar dengan majoriti gambar berbentuk objek paling banyak digunakan dalam pelaporan mereka. Walau bagaimanapun, sumber utama yang digunakan dalam pelaporan isu harimau Malaya adalah berbeza antara kedua-dua akhbar iaitu NST lebih banyak menggunakan sumber dari organisasi bukan kerajaan manakala The Malay Mail lebih banyak menggunakan sumber dari kerajaan. Diharapkan dapatan kajian ini","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114537770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Systematic Review on Brand with Virtual Team For NGOs","authors":"Nurzuraini Mohd Zahri, Sabrina Mohd Rashid, Norsiah Abdul Hamid","doi":"10.22452/jpmm.vol25no1.2","DOIUrl":"https://doi.org/10.22452/jpmm.vol25no1.2","url":null,"abstract":"A brand is what comes to mind when a potential supporter, donor, or consumer hears an organization's name. Brands are growing part of the workings of non-governmental organizations (NGOs) engaged in international aid and development. From telling and selling, branding has moved to communicating and sharing. In the NGO sector, branding draws attention to the complexities and clashes within NGO identity. This study examines the brand with a virtual team for NGOs. A systematic review of academic literature was done to find these. This review was constructed from the Reporting Standards for Systematic Evidence Synthesis (ROSES) protocol. To conduct this review, 128 articles were collected from three databases, which were chosen from Research Gate, Emerald Insight, and Google Scholar, and then articles were identified, screened, and reviewed. Once the selection was done, an analysis was then conducted. This was done to identify important branding elements that served as the basis for analysis when looking at the methods of a chosen brand for NGOs.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123970944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Aplikasi Instagram dan Buli Siber dalam kalangan Remaja di Malaysia","authors":"Jasmyn YuXuan Tan, Rani Ann Balaraman","doi":"10.22452/jpmm.vol25no1.4","DOIUrl":"https://doi.org/10.22452/jpmm.vol25no1.4","url":null,"abstract":"The invention of the Internet was the driving force behind the creation of social media platforms like Facebook, Twitter, Instagram, and TikTok. Instagram is a platform for sharing pictures with the world and is a favorite among many, especially the younger generation. Thanks to the emergence of social media, people can communicate and strengthen their relationships from the comfort of their homes. Sadly, this application has been misused by some people to harass others. This research aimed to investigate the causes and effects of cyberbullying on teenagers in Malaysia that occurs on Instagram. Qualitative interviews were conducted to acquire the study results, and purposeful sampling techniques were applied. The study results found that the bullying victim factor, the bully factor and the factor of wanting to stand out in social media are the leading causes of bullying in the application. At the same time, the study’s results on the effects of being bullied show the positive and negative effects of online bullying. Perkembangan internet secara langsung membawa kepada perkembangan media sosial seperti Facebook, Twitter, Instagram dan Tiktok. Aplikasi Instagram merupakan aplikasi untuk perkongsian gambar dalam talian dan merupakan salah satu aplikasi yang popular dalam kalangan masyarakat, terutamanya golongan muda. Kemunculan media sosial ini telah memudahkan kehidupan manusia di mana mereka dapat berkomunikasi dan mengeratkan hubungan dalam talian. Bagaimanapun terdapat individu yang tidak bertanggunjawab telah menyalahgunakan aplikasi ini untuk dijadikan sebagai medium untuk membuli individu lain. Kajian ini telah dijalankan bagi melihat punca dan kesan buli siber melalui Instagram terhadap remaja di Malaysia. Keadah kualitatif temu bual secara mendalam dengan teknik persampelan secara bertujuan telah digunakan dalam mendapatkan hasil kajian. Hasil kajian mendapati faktor mangsa buli, faktor pembuli dan faktor ingin menonjolkan diri dalam media sosial merupakan punca utama aktiviti membuli berlaku dalam aplikasi berkenaan. Manakala hasil kajian mengenai kesan akibat dibuli menunjukkan terdapat kesan postif dan negatif akibat pembulian atas talian ini.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115368563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Influences of Mahathirism in Utusan Malaysia editorials on Mahathir’s policies during his premiership from 1981-2003","authors":"Abdullah Taib, Hamedi Mohd Adnan, Mohamed Ismail Ahamad Shah","doi":"10.22452/jpmm.vol24no1.1","DOIUrl":"https://doi.org/10.22452/jpmm.vol24no1.1","url":null,"abstract":"This study examined editorials in one of Malaysia's Malay newspapers, the Utusan Malaysia, from 1981 to 1987, during Mahathir's premiership. The study specifically examined the influence of Mahathirism on Utusan Malaysia's editorials on government policies. The theoretical framework of Reese's hierarchy of influences served as the foundation for this study. This qualitative study utilised retrospective in-depth interviews with key personnel of Utusan Malaysia as its methodology to answer the research questions. This study found no compelling evidence of direct or overt influence of Mahathirism on the editorials. What the study discovered was the chief editor, Zainuddin Maidin (ZAM)'s enthusiasm for Mahathir's thinking and his conviction that this Prime Minister possessed the courage to carry out his promises of a modernised and prosperous Malaysia and a greater share of the economy for Malays. The editorials demonstrate that he shared Mahathir's concerns about how Malaysia should be developed and how the Malay agenda and increased economic representation for the Malay community should be accomplished. We find in the editorials, not verbatim echoes of Mahathir’s thoughts and ideas, but ZAM’s original thinking about Malaysian nationalism, the Malay agenda and the assertion of Malaysian sovereignty in the face of Western dominance. Many of these ideas are reflected in what is conveniently called Mahathirism. By personal choice ZAM became UMNO's (United Malays National Organization) official spokesman and the journalist, who through his own thinking and unique perspectives on government policies, emphasised Mahathir's political and economic objectives for Malaysia, as well as Mahathir's emphasis on the Malay agenda, as the intellectual basis for his pro-Mahathir editorials. Utusan editorials are primarily influenced by ZAM's thinking and his commitment to Mahathirism or aspects of it.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116801696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Terasing di bumi asing: Naratif rintihan warga pelarian","authors":"Mohd Nazri Ibrahim","doi":"10.22452/jpmm.vol24no1.7","DOIUrl":"https://doi.org/10.22452/jpmm.vol24no1.7","url":null,"abstract":"Book review: Refugees in Malaysia: Voices of the Displaced oleh Azizah Hamzah & Mohd Yahya Mohd Ariffin (peny.), Nilai: Penerbit Universiti Sains Islam Malaysia, 2021, 195 pp (ISBN: 9789674408657)","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125068287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Physique brand identity persuasiveness in social media message content","authors":"Mohd Remie Mohd Johan, Md Azalanshah Md Syed, H. Adnan","doi":"10.22452/jpmm.vol24no1.2","DOIUrl":"https://doi.org/10.22452/jpmm.vol24no1.2","url":null,"abstract":"This study focuses on how Malaysian micro SMEs, in this case, food truck (FT) businesses, could digitally utilize social media as an effective branding tool for their products and services and create significant customer value to survive in the local competitive market. It is crucial for Malaysian SMEs (food truck, FT) operators to convince their customers through social media message content, specifically on what is being posted on their social media page. Thus, we examined the different aspects of persuasive message content taking place on social media. A qualitative approach using semi-structured interviews was employed to explore the SME food and beverage service industry. In addition, interviews were conducted with independent food truck founders and owners in Kuala Lumpur, Malaysia. This study yielded results that showed respondents' interest in physique brand identity persuasion in social media platforms. Creating an excellent physique brand identity persuasion recognized by its customers through social media has become an important activity for food truck (FT) owners to communicate their brand digitally.","PeriodicalId":294201,"journal":{"name":"Jurnal Pengajian Media Malaysia","volume":"121 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131271269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}