{"title":"Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory","authors":"Khanita Tumphasuwan","doi":"10.1109/IIAI-AAI.2017.199","DOIUrl":"https://doi.org/10.1109/IIAI-AAI.2017.199","url":null,"abstract":"Bua Bhat is an SME that produces and distributes handmade products which is textile type needed by overseas markets. Bua Bhat has the ability to export but Bua Bhat doesnt want to focus on expanding the market into overseas countries due to risk and lack of investment. This article studied about the international business structure; strategy in managing in international marketing by focusing on ecommerce channel, managing in the efficient of the supply chain to match the business alliances suitably in order to develop the competitiveness by using the case study of Bua Bhat which is a small size of SMEs business in Thailand.","PeriodicalId":281712,"journal":{"name":"2017 6th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116689099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Possibility for the Active Use of Smart Devices in University Education","authors":"Nasen Chen, Yasuo Yamashita","doi":"10.1109/IIAI-AAI.2017.91","DOIUrl":"https://doi.org/10.1109/IIAI-AAI.2017.91","url":null,"abstract":"In recent years, the use of the Internet through the smart device that is the representation of smartphones is rapidly increasing. On the other hand, in the ICT environment of the university, place and time for the use are still largely constrained, which is a problem for its easily-used spread. In this study, we examined the possibility for the active use of smart devices while learning out-in classroom in order to complement the ICT environment offered by the university. As a result, the following two points have been showed. (1) The main time zone and the place used by the majority of the students are suitable for the learning outside the classroom. (2) It is without reference to the anxiety about the use of the Internet that the students have a positive attitude to use actively smartphone while learning. Based on the above, it is suggested that the possibility of the learning environment through the smartphone can be availably utilized to the learning outside the classroom, including the flipped classroom. As the next study, it will be continued to make sure the teachers awareness.","PeriodicalId":281712,"journal":{"name":"2017 6th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131488958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Effects of Design Factors of Game-Based English Vocabulary Learning APP on Learning Performance, Sustained Attention, Emotional State, and Memory Retention","authors":"Chih-Fan Hsu, Chih-Ming Chen, Ding Cao","doi":"10.1109/IIAI-AAI.2017.53","DOIUrl":"https://doi.org/10.1109/IIAI-AAI.2017.53","url":null,"abstract":"Numerous studies have confirmed that increasing vocabulary size is a critical part of learning English as a foreign language (EFL). In recent years, game-based learning has been identified as a promising means of acquiring and retaining knowledge. The rapid development of mobile technologies has forced instructors to consider the potential of Mobile-Assisted Language Learning (MALL). As a result, this work assesses the effects of two different game-based English vocabulary learning apps with significantly different game design factors on learners performance, sustained attention, relaxation, and vocabulary retention. A total of 36 Grade 12 students from Matsu Senior High School, Taiwan, who participated in this study were randomly divided into two experimental groups, which were balanced for the distribution of gender and pretest scores. The learners in the two experimental groups learned English vocabulary for four weeks using two game-based English vocabulary learning apps with significantly different game design factors. Analytical results reveal that learners who used games with weak game design factors exhibited significantly better vocabulary learning performance, retention, and relaxation than those who used games with strong game design factors, and their level of sustained attention was lower. This work verifies that gender differences existed between the two game-based English vocabulary learning apps with different game design factors. Girls achieved significantly better English vocabulary learning and retention in the game APP with weak game design factors. Additionally, based on an interview with several research participants, matching of the challenge to player skill and feedback were the most important game design factors in game-based English vocabulary learning apps. In summary, a more exciting game does not favor cognitive learning, including English vocabulary learning.","PeriodicalId":281712,"journal":{"name":"2017 6th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127749064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of Free Description in Lecture Questionnaires Using Word Rank Affiliation Probability","authors":"Asami Shiwaku, Nobuyuki Kobayashi, Hiromitsu Shiina","doi":"10.1109/IIAI-AAI.2017.80","DOIUrl":"https://doi.org/10.1109/IIAI-AAI.2017.80","url":null,"abstract":"To enrich structural university and graduate school education, faculty development (FD) activities are conducted to improve faculty education and research guidance capabilities. In terms of the content of FD activities, classroom observation between faculty members and participation in seminars and training events at the institution level can be considered. As a part of these activities, many universities request students to fill out lecture questionnaires as a means of evaluating the facultys educational activities. However, the evaluation discrepancies between students and the faculty is a problem faced while analyzing these lecture questionnaires. In this study, we estimated the evaluation for some of the comment evaluations (sheet section) given in the free answer section of the lecture questionnaire. The evaluation was conducted manually from differing standpoints for students and faculty. Moreover, we evaluated the estimation of words included in the content, extracted useful comments, and evaluated the faculty. Furthermore, we assessed the differences between evaluators with different standpoints. In particular, in this study, an evaluation estimate of both words and comments, as well as a recursive evaluation of comments and words was performed. For the comment evaluation method, the six-stage Likert scale was used. When ranking evaluations, the evaluation adopted a contaminated normal distribution for the affiliation probability.","PeriodicalId":281712,"journal":{"name":"2017 6th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132560989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis and Visualization of Course Material Page Views Using a Time Series Cross Section and Pivot Table","authors":"Dobashi Konomu","doi":"10.1109/IIAI-AAI.2017.102","DOIUrl":"https://doi.org/10.1109/IIAI-AAI.2017.102","url":null,"abstract":"This paper describes the analysis and visualization of a Moodle student event log. A method for automatically generating pivot and time series cross section (TSCS) tables is proposed, and experimental results are summarized. The event log was accumulated in a face-to-face blended classroom with a large number of students using course materials uploaded on Moodle. For the accumulated event log, an experiment to automatically generate pivot and TSCS tables with the developed Excel macros was performed. As a result, both overall and individual viewpoints could be visualized for course material page views within classes and outside of class, viewing of all course materials and individual course materials, and viewing behavior of collected and individual students. The generated pivot and TSCS tables could be used to clearly identify students who did not open the course materials during class and those who opened the course materials later than instructed by the teacher. The results of the analysis in this paper can be used by teachers to look back on the progress of their lessons and provide suggestions for improvement.","PeriodicalId":281712,"journal":{"name":"2017 6th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)","volume":"101 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133424520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Word Cloud of Online Hotel Reviews in Myanmar for Customer Satisfaction Analysis","authors":"V. Cherapanukorn, Phasit Charoenkwan","doi":"10.1109/IIAI-AAI.2017.150","DOIUrl":"https://doi.org/10.1109/IIAI-AAI.2017.150","url":null,"abstract":"This co-research project between Chiang Mai University and Mandalay University aims to examine the satisfied and unsatisfied of hotel customers by utilizing a word cloud approach to evaluate online reviews. An online commends of 682 hotel guests were collected from TripAdvisor.com for 6 luxury hotels in Mandalay region, Myanmar. The results revealed some common features that are identified in both satisfied and dissatisfied of customer comments; including hotel decoration, staff service skills, room amenities and traditional cuisines. Instead, the findings illustrated that dissatisfied customers mentioned frequently on a cleanliness of rooms and a poor of the Internet signal. Therefore, this articles findings suggest some greater managerial implications pertaining to understanding of customer satisfaction level through the utilization of world cloud technique via review online platforms for hotel industry in Myanmar.","PeriodicalId":281712,"journal":{"name":"2017 6th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133895333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Semi-automatic Construction of Ontology Based on Data Mining Technique","authors":"Jingyun Wang, B. Flanagan, H. Ogata","doi":"10.1109/IIAI-AAI.2017.202","DOIUrl":"https://doi.org/10.1109/IIAI-AAI.2017.202","url":null,"abstract":"In this paper, we present a method to extract the possible relationships between knowledge points by analyzing e-book log and mining quiz data and mining Wikipedia articles. This method will be implemented in an ontology-based visualization support system to support the instructor to construct course-centered ontologies semi-automatically.","PeriodicalId":281712,"journal":{"name":"2017 6th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131886021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Study of Global Mobility of the Technology University Students","authors":"Chao-Hung Wang, Yung-Chin Chiu, Horng-Ren Tsai","doi":"10.1109/IIAI-AAI.2017.119","DOIUrl":"https://doi.org/10.1109/IIAI-AAI.2017.119","url":null,"abstract":"A nations prosperity depends on its international competitiveness. Global mobility is one of important capabilities of the Technology University students to enhance the international competitiveness of the nation. Students with international experience should be one of the valuable assets to their country. This study examines whether the Technology University students own the ability of global mobility or not. Using structural equation analysis the proposed model was tested with 404 samples from Technology University students. The results indicate that the communication and professional have a positive effect on global mobility. We might increase the global competitiveness of Technology University students through improve these two competences, and help them to achieve the global mobility. However, adaptability and execution do not have a significant effect on global mobility. Further discussion and managerial implication can be drawn from these findings.","PeriodicalId":281712,"journal":{"name":"2017 6th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131904026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Development and Practice of Civil Activity Support System by Information Visualization Technology for Disseminating Social Innovation","authors":"Rinka Kashimura, T. Asai, Emi Higashi, Yukiko Minazuki, Akinori Minazuki, Hidehiko Hayashi","doi":"10.1109/IIAI-AAI.2017.187","DOIUrl":"https://doi.org/10.1109/IIAI-AAI.2017.187","url":null,"abstract":"In recent years, we have developed various social support systems that promote civic participation, and we have also researched civic actions using such a support system. For example, we have developed a technology platform that promotes a hand hygiene or accurately implements cardiopulmonary resuscitation, or promotes civic participation in politics. These systems share one characteristic, a use of an information visualization technology like AR (Augmented Reality) or SNS. In this paper, we will focus on this information visualization and discuss civic activities and possible expectancies of the effects of these systems on civic activities as well as the development of a framework that promotes civic activities. We will also consider a practice of civic activities as social innovation and discuss the role and the process of social innovation. In the six stages of social innovation, we will particularly focus on the promoting process of social innovation actions for which we will focus on the support for the civic activities by the general public, not by the experts. We will discuss our views on the future of social innovation.","PeriodicalId":281712,"journal":{"name":"2017 6th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114139486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Kunihiko Takamatsu, Katsuhiko Murakami, Takafumi Kirimura, Kenya Bannaka, Ikuhiro Noda, Mayumi Yamasaki, R. Lim, Kenichiro Mitsunari, Tadashi Nakamura, Yasuo Nakata
{"title":"A New Way of Visualizing Curricula Using Competencies: Cosine Similarity, Multidimensional Scaling Methods, and Scatter Plotting","authors":"Kunihiko Takamatsu, Katsuhiko Murakami, Takafumi Kirimura, Kenya Bannaka, Ikuhiro Noda, Mayumi Yamasaki, R. Lim, Kenichiro Mitsunari, Tadashi Nakamura, Yasuo Nakata","doi":"10.1109/IIAI-AAI.2017.29","DOIUrl":"https://doi.org/10.1109/IIAI-AAI.2017.29","url":null,"abstract":"This article outlines a new way of visualizing curricula using competencies via a combination of cosine similarity, multidimensional scaling methods, and scatter plotting. We have already published a report using syllabi with the same methods. In this report we show that using competencies is more useful than using syllabi. Usually, most students are only interested in the course content when they select their courses. This new visualization of curricula using competencies gives a new perspective on the course to students. We believe that this visualization is useful when students select their courses.","PeriodicalId":281712,"journal":{"name":"2017 6th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)","volume":"237 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123457006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}