Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)最新文献_第2页

Welfare Analysis and Economic Potential of the Second Generation Involuntary Resettlement in Koto Panjang Koto Panjang第二代非自愿移民的福利分析与经济潜力

Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) Pub Date : 2019-04-01 DOI: 10.2991/PICEEBA2-18.2019.124

Fery Andrianus, S. Karimi, E. Ridwan

引用次数: 0

Student Perception in Entrepreneurship Education In the Tourism Sector at Tourism Department, Politeknik Negeri Padang 巴东理工大学旅游系旅游部门学生创业教育的认知

Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) Pub Date : 2019-04-01 DOI: 10.2991/PICEEBA2-18.2019.97

R. K. Dewi, Afifah Afifah, Yosi Suryani

{"title":"Student Perception in Entrepreneurship Education In the Tourism Sector at Tourism Department, Politeknik Negeri Padang","authors":"R. K. Dewi, Afifah Afifah, Yosi Suryani","doi":"10.2991/PICEEBA2-18.2019.97","DOIUrl":"https://doi.org/10.2991/PICEEBA2-18.2019.97","url":null,"abstract":"Entrepreneurship education at university is needed to prepare graduates who have sense of entrepreneurship. It also becomes a challenge for the university as well as support for government programs in alleviating poverty. Entrepreneurial education can be given to all students from various disciplines, including tourism students at Politeknik Negeri Padang. In fact, it has been taught since this study program was established, although it is not yet known how the students perceive this course. Understanding the perceptions is important in order to find out the success of entrepreneurial education as it can be a basis to evaluate the development of the course. To find out the perception, as many as 39 respondents were involved to give their opinion towards the entrepreneurial education they received. The questionnaire was used as a tool to explore these perceptions. The aspects of education in question are: entrepreneurship material, motivation, entrepreneurial skills, approaches, facilitators, and entrepreneurial programs/activities. The results of the descriptive analysis of the distribution of questionnaires showed that students have a positive perception of entrepreneurship education they received. Nevertheless, some aspects still need to be improved.","PeriodicalId":251790,"journal":{"name":"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127296605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Employee Engagement and Job satisfaction on Organizational Citizenship Behavior (OCB) 员工敬业度、工作满意度对组织公民行为的影响

Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) Pub Date : 2019-04-01 DOI: 10.2991/PICEEBA2-18.2019.69

Ahmad Affandi, D. Patrisia, S. Syahrizal, Abror Abror

引用次数: 6

A Literature Review on The Influence of Promotion, Price and Brand Image to Purchase Decision 促销、价格和品牌形象对购买决策影响的文献综述

Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) Pub Date : 2019-04-01 DOI: 10.2991/PICEEBA2-18.2019.34

Suci Hermiyenti, Yunia Wardi

{"title":"A Literature Review on The Influence of Promotion, Price and Brand Image to Purchase Decision","authors":"Suci Hermiyenti, Yunia Wardi","doi":"10.2991/PICEEBA2-18.2019.34","DOIUrl":"https://doi.org/10.2991/PICEEBA2-18.2019.34","url":null,"abstract":"This research is motivated by the rapid development of technology at this time in all aspects including information. In addition, according to (Made et al., 2018) and (Foster, 2016) that brand image is an interesting topic to be a variable that influences a consumer's purchasing decision on a cosmetic product. This is more interesting because currently Indonesian consumers like to consume cosmetics made from natural ingredients made from plants. So the marketing strategy which consists of promotion, price and consumer taste factors, namely brand image influences purchasing decisions. This study aims to collect and analyze published articles about the effect of promotion, price and brand image on purchasing decisions. Research design is a literature review. Articles published in the last ten years that appear in 6 management and business journals that are academically recognized have been reviewed in this study. Based on the results of the literature review that promotion, price and brand image are expected to increase purchasing decisions. Purchasing decisions can be measured by increasing sales data. So promotion, price and brand image have a significant influence on purchase satisfaction.","PeriodicalId":251790,"journal":{"name":"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130804346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 24

The Influence Marketing Mix, Islamic Tourism and satisfaction to Visitor Loyalty: A Literature Review 营销组合、伊斯兰旅游和满意度对游客忠诚度的影响:文献综述

Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) Pub Date : 2019-04-01 DOI: 10.2991/PICEEBA2-18.2019.16

Maltio Maltio, Yunia Wardi

{"title":"The Influence Marketing Mix, Islamic Tourism and satisfaction to Visitor Loyalty: A Literature Review","authors":"Maltio Maltio, Yunia Wardi","doi":"10.2991/PICEEBA2-18.2019.16","DOIUrl":"https://doi.org/10.2991/PICEEBA2-18.2019.16","url":null,"abstract":"This research is motivated by one of the construction sector development goals in Indonesia is tourism sector. Besides that, according to Battaour and Ismail (2016) and Shafaei (2017) that halal tourism is an interesting topic in recent studies. This is more interesting when Indonesia as a Muslim-majority country. So Islamic tourism and with mix marketing strategy of tourism consisting of product, price, promotion, location, personal, process and physical evidence affect on improvement of visitor satisfaction and loyalty. This study aim to gather and analyze published articles regarding the Influence Marketing Mix, Islamic Tourism and satisfaction to Visitor Loyalty. The research design is a literature review. Articles published in the last ten years appearing in six different academically recognized journals of tourism have been reviewed in the present study. Based on the results of the review literature that Islamic’s tourism and marketing strategy is expected to increase visitor loyalty. Visitor loyalty can be measured with higher selling ticket, the bigger regional income. So Islamic’s tourism and marketing mix has a significant effect on visitor satisfaction and loyalty.","PeriodicalId":251790,"journal":{"name":"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125740352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Understanding Open Innovation in Large Firms: A Co-citation Bibliometric Analysis 理解大型企业的开放式创新:一个共被引文献计量分析

Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) Pub Date : 2019-04-01 DOI: 10.2991/PICEEBA2-18.2019.22

S. Noviaristanti

引用次数: 1

Analysis of International Trade in Indonesian: Plantation Sub-sector Commodities 印尼国际贸易分析:种植业分部门商品

Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) Pub Date : 2019-04-01 DOI: 10.2991/PICEEBA2-18.2019.123

Aghsilni Aghsilni, S. Sentosa, Efrizal Syofyan

引用次数: 2

The Relationship Between Religiosity, Service Quality, Customer Satisfaction and Customer Loyalty 宗教信仰、服务质量、顾客满意与顾客忠诚的关系

Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) Pub Date : 2019-04-01 DOI: 10.2991/PICEEBA2-18.2019.31

Fadli Setiawan, Idris Idris, Abror Abror

引用次数: 6

The Influence of Leadership, Organizational Culture and Work Climate on Employee Performance in the Department of Public Works and Spatial Planning of Padang City 巴东市公共工程与空间规划部门领导、组织文化和工作氛围对员工绩效的影响

Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) Pub Date : 2019-04-01 DOI: 10.2991/PICEEBA2-18.2019.82

Jufri Alberto, S. Amar, D. Patrisia

引用次数: 4

Analysis of Economic Development in North Sumatra Province 北苏门答腊省经济发展分析

Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) Pub Date : 2019-04-01 DOI: 10.2991/PICEEBA2-18.2019.115

A.G.B. Syamsul, H. Aimon, Yulhendri Yulhendri

引用次数: 0